Are you running a business without or with an outdated website? You could be missing out on a lot. According to statistics, 74% of people judge a business’s credibility based on its website. Now, imagine how people see you if you don’t own one or haven’t bothered to get it updated in a while. Aside from people’s […]
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How to Create an Effective Digital Marketing Action Plan
An effective digital marketing action plan consists of understanding your audience, creating SMART goals, utilizing the appropriate tools, analyzing your online presence, creating content, and launching and optimizing your campaign. The number of Internet users worldwide is growing each year. In 2023, the numbers are projected to grow to 317.1 million in the US alone. And what […]
Continue ReadingWhat Is Lead Generation In Digital Marketing?
In today’s developed market, lead generation becomes crucial for the survival of businesses, especially during this time. Your business can grow or become extinct based on how many leads you are able to generate. Lead generation in digital marketing is about crafting valuable content for your audience & guiding them through a funnel that ultimately […]
Continue ReadingThe Digital Marketing Mindset Need for Long Term Success
Do you have what it takes to succeed with digital marketing? With an average annual growth of 5.6%, the digital economy is showing no signs of slowing down. That means you’re going to have a lot of competition to face. The digital marketing mindset required to succeed must include patience, persistence, continued education and constant […]
Continue ReadingWhat are Primary Keywords and Secondary Keywords in SEO?
Primary keywords and Secondary keywords are terms used by webmasters and content creators to target specific search queries to help rank their content higher in search results. These days, keywords are just as relevant as they were a couple of decades ago. Of course, they are not the main factor in the optimization of your […]
Continue ReadingWhat Is SEO in Digital Marketing?
SEO is one of the many ways to drive traffic to your website. But more than the traffic it brings, it’s one digital marketing strategy that can help deliver high quality leads to your business for years to come. In this guide, I’ll walk you through the nitty-gritty of SEO. Here, you’ll get a better understanding […]
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