Search Engine Optimization (SEO) is on the cusp of a transformation, and surprisingly, it’s not purely driven by AI.
Instead, there’s a blend of old and new metrics to pay attention to.
AI allows us to pump out content and research faster than ever, meaning Google will need other ways than the typical topical authority strategies discussed often these days.
AI allows many to become an authority if volume is the only consideration.
Here are the things you need to pay attention to that don’t involve AI, which will be crucial for standing out online.
📌 The Undying Relevance of E-E-A-T
Even as AI becomes an integral tool for content creation, the age-old adage still stands: content is paramount. But what complements this king are its trusted allies, backlinks, and digital PR, which underpin the E-E-A-T (Expertise, Authoritativeness, Trustworthiness) principle.
With the proliferation of AI-crafted content, speculation is rife that Google might start sidelining such machine-made content.
The rationale? The painstaking process of acquiring genuine backlinks and PR isn’t something easily replicated by machines, making them a precious gold standard for genuine quality.
📌 The Rise of Cross-Platform Influence
There’s a burgeoning trend that’s caught my attention: Google’s experiment with displaying social media follower counts in its search results.
This move hints at an expanding horizon where your brand’s presence isn’t confined to your main website. Platforms like Facebook, Instagram, and YouTube are increasingly becoming vital extensions of your brand.
It’s a subtle nudge for SEO aficionados to spread their wings and establish their presence more diversely.
📌 Branding, The Unsung Hero
Metrics that orbit around your brand—such as branded searches, social media shares, and community interactions—have always been on Google’s radar.
These factors, often overlooked, are likely to amplify one’s E-E-A-T quotient. With the digital landscape continuously evolving, these indicators are set to play a more pivotal role in shaping a brand’s digital reputation.
While AI might be revolutionizing numerous sectors, when it comes to SEO, it’s a blend of both the tangible and intangible, the old and the new, that will dictate success.
