Attract More Ideal Clients By Sharing Your Core Values

Shared Core Values

Everyone wants to find their people. In business, that translates to finding your clients. Even better, finding your ideal clients. That’s the point of personal branding

You’re not just trying to reach anyone and everyone who might kind of sort of need your products or services. The tricky part is figuring out exactly how to find your people.  

While there are several methods to find your ideal clients and help them find you, we will discuss connecting through shared core values. 

What Are Common Core Values?

Core values are a way to connect with people on a deeper level. Your goal should be to bond over something that drives loyalty, even an evangelized network of customers and advocates.

It all comes down to strategic personal branding. It’s easy to talk about your likes and dislikes, how you go through your day, and your favorite products. Being authentic, however, means showing your honest self on a deeper level. And being strategic about personal branding means finding those who share those same core values.

Once established, a core value is unbreakable and will never be compromised, even for short-term gain or convenience. Core values are very personal and form an individual’s decisions and how they operate in this world.

Just a few examples are: 

  • reliability, 
  • integrity, 
  • optimism, 
  • honesty, 
  • dependability, 
  • compassion, 
  • perseverance, 
  • courage, 
  • and service.  

Do you recognize any of these as unbreakable standards you would never compromise, even for short-term gain or convenience? If you’re connecting on this level, your people will recognize them too. And they’ll trust you. 

That’s what strategic, authentic personal branding looks like. 

How To Find Your Ideal Clients Using Your Core Values

Relaying your core values to the world can feel a bit vulnerable, but keep in mind that you aren’t doing this to be judged. The whole reason you’re infusing core value messaging into your personal brand is to attract those who share your value system and will respect your approach to business.

Be Consistent 

When crafting a brand messaging strategy that includes your core values, you need to plan on consistency. Some people turn their core values into their motto and proudly put it on their business cards and website. Others make sure their values are implicitly represented in every message that goes out. Consistency plays into your credibility, and nobody should mess with their credibility when designing a lasting personal brand.

Be Authentic

Yes, I’m throwing a buzzword at you, but in personal branding, this word has been on everyone’s lips since 2016, and for a good reason. Choosing core values to communicate can be detrimental if you don’t live by them. Remember, Enron’s company core values were “communication, respect, integrity, and excellence,” and we all know how that ended.

Tell Your Story

Your About page, brand promise, website content, email sequences, offers, and even product or service descriptions will need to be re-evaluated through the lens of whether you are communicating your core values through your personal brand. Your story is the best way to achieve this. You don’t need to share the words that best represent your core values. Share stories and lessons learned that would resonate with those looking for someone with your core strengths.

Don’t Rely On Being Relatable

Being relatable is incredibly important, but it won’t ultimately build loyalty. Relatability is a great way to drive interest, get noticed, and build rapport. However, it’s your core values that will attract and help you filter for your ideal clients. Sure, everyone may love that you occasionally goof off, but this isn’t connecting on a deeper level to ensure a long-time evangelized community. 

Don’t Commodify

Remember to communicate as a community. Gather around sets of shared core values if you do all this work only to openly commodify your network. You’ll lose all that authenticity and credibility you built. Sure, measuring your network for value and deciding what you need to do to continue to build a network that will result in valuable referrals is part of doing business. However, keep your primary focus on client-facing conversations, which need to always remain on your people, not the dollars. 

What Isn’t A Core Value?

Your journey to better, more meaningful connections through personal branding means getting a grip on what isn’t a core value. You can still attract and connect with people over shared interests, world views, behaviors, and desires. But you may not get the same results. And you will miss out on opportunities to grow a long-term, loyal network centered around something much more profound.

 

Common Interests

Common interests mean you like your latte prepared the same way – with soy, a counterclockwise foam swirl, and a little bit of cinnamon sprinkled on top.

Too light! Common interests certainly bring people together and are worth noting. However, we want to go deeper when we’re trying to attract and really connect with people. 

 

World Views

World views reflect your assumptions about the world around you – such as what makes up the stuff of fundamental human nature, the origins of the world and biodiversity, and reflections on government, science, and religion. 

Too deep! We can connect with people on this level, but world views are best left to our close circles. Everyone reveals their world views, often unintentionally, but world views will often lead to debates better held in closed rooms. These types of expressions are not for social media, email campaigns, and other personal brand messaging. 

 

Behaviors and desires

Behaviors and desires are essential to understand, but they aren’t core values. They do give us insights into our ideal client’s core values. Core values are deeper and inform behaviors and desires. 

Behaviors are the consistent decisions someone makes about whether to play or work on a Saturday morning. And desires relate to the life someone wants and works (or buys) to achieve. 

A passion for Lamborghini’s may reveal a desire for luxury. It may also demonstrate a core value regarding self-expression, quality, and patriarchal heritage. So, hang onto that market research about consumer behaviors and desires, but don’t confuse them with core values. 

Developing Your Core Values

Many marketers will tell you to define your target market. The truth is, when it comes to core values, you need to be able to speak honestly about yourself and how you approach your work and client relationships. That means defining your own core values first. You can let their core values help to inform whether they are a perfect fit, and they can do the same.

I also recommend that you don’t just pick words that sound powerful and meaningful. Choose values that you can identify as drivers in the ways you set goals and live your life, choose your friends, and operate your business. That’s where genuine connection begins with your ideal clients. 

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How Personal Branding for Founders Can Grow a Startup

Personal Branding for Founders

Growing a startup from scratch is no easy task.

Building brand awareness is one thing. Gaining the trust of your customers is another. How do you convince people to do business with you over your competition, especially if you’re new in the market?

This is where personal branding for founders comes in.

For many startups, a strong personal brand can shine a light on the business. It can be the key to cultivating buzz and gaining your audience’s trust.

Below, let’s explore what a personal brand is and the role it plays in a founder’s startup.

What is a Personal Brand?

A personal brand is the public’s impression of you as an individual existing separately from your company. It is how people think of you based on your experience, expertise, values, beliefs, and achievements within your field.

Having a personal brand is crucial in many ways, especially for a founder like you.

That’s why many are taking conscious efforts to shape their personal brands and influence public perception.

They do this by communicating their value and positioning themselves as an authority in their respective industries—a marketing strategy known as personal branding.

Why a Founder’s Personal Brand Matters

Today, consumers have become more critical than ever. Before they give their trust and become customers, they like to know the people behind the company they would patronize. They want to feel positively toward a business’ leadership and how it operates.

That’s why a founder’s personal brand is crucial for growing a startup.

Sure, having a great product or service and an effective marketing strategy is important. But if your company lacks credibility because you’re new to the market, your personal brand can make all the difference.

How Personal Branding for Founders Impact Your Startup

Improving your reputation as a founder doesn’t just boost the public’s impression of you. As you grow your branding, it creates a domino effect that impacts your startup.

Below, discover how a business benefits from a founder’s brand.

 

1)  It allows you to demonstrate your value

In the case of startups, people are buying “you” instead of your products or services. 

They buy what you stand for, that’s why it’s essential to effectively communicate your value. A strong personal branding can be an avenue to do that.

 

2) It builds credibility and trust

The main goal of personal branding is to position yourself as an authority in your industry. 

This is important because people always seek trust before becoming a customer. And customers are naturally drawn to experts to solve their problems, rewarding them with their trust.

 

3) It attracts paying customers

Having a personal brand allows you to reach more people. The wider your reach becomes, the more individuals will become aware of your business. With this growing awareness, plus credibility, you can attract more paying customers.

 

4) It attracts the interest of investors

Often, investors would research a new founder whenever they pop up on their radar. 

They like startup founders with a strong personal brand. So, investors usually check a founder’s website and LinkedIn profile to determine if they would want to support a startup. 

And if you have successfully position yourself as an expert in the field, chances are, you’re going to win the interest of these investors.

 

5) It encourages customers to recommend you

When you are a credible brand, your customers are more likely to recommend your company. 

It’s best to practice what you preach, be visible on social media, and keep working on your authority to gain the trust of your audience—and eventually, the connections of your audience.

 

6) It lets you forge real connections

Your visibility can also help you create a network that can open new opportunities for your company. It allows partnerships with fellow experts to boost your authority and help your business in many ways.

 

7) It helps you achieve your business goals

Finally, having a well-crafted personal brand can launch your startup to new heights. People will see you as an authority, they will start trusting you, and they will be convinced to buy from your company.

In a crowded market, a strong personal brand can impact your startup in positive ways. A founder’s brand is what will differentiate you from the competition. It stands for your character, culture, principles, and skills which are crucial to earn trust and win you paying customers.

A Startup Founders Guide to Personal Branding

Now that you know how personal branding for founders can impact your startup, it’s time to put in work on your reputation. And working on your branding doesn’t have to be time-consuming.

Here, find out how you can solidify your personal brand to build trust, awareness, and credibility.

 

1) Create your branding mission statement

To demonstrate your value to the public, you should first know your personal brand’s purpose. 

How do you plan to serve your audience? What do you do and what impact do you want to make? The direction of your branding relies heavily on your branding mission statement.

Just look at how Jeff Bezos wrote his branding mission statement.

Bezos, founder and CEO of Amazon, made it clear that businesses should retain their “Day 1 company” mindset. According to him, Day 1 companies are those that are at the beginning of their potential.

They are obsessed with customers and make quick high-quality decisions as opposed to Day 2 companies that become stagnant, “Followed by excruciating, painful decline.”

This kind of branding mission statement tells a lot about yourself as a leader of your organization. It summarizes how you intend to make an impact on your audience, and is a crucial step to develop a solid personal brand.

 

2) Build a personal website

When establishing personal brands, first impression matters. Having a professional website is key to leave a positive impression on your audience.

With a personal website, you can publish your own content and create your own narrative. It gives you control over what people will see and read about you.

More importantly, your website will serve as your salesperson who will work for you 24/7 to promote your brand. This is especially true when you optimized it for search—a great way for people to find you online.

 

3) Develop your social media strategy

When it comes to establishing authority, LinkedIn is arguably the most important platform to have your online presence. It allows you to showcase your experience, values, and achievements in a well-crafted profile.

The channel also lets you gain social proofs, get exposure, and connect with industry peers that can significantly boost your credibility.

LinkedIn is a valuable platform to build a personal branding. When developing a social media strategy, make sure that LinkedIn is your top priority.

Use the platform to help others with your expertise, connect with them, and attract a following that can become an asset to your company.

4) Showcase your expertise

Most experts today branch out from their respective roles to perform different activities. These “extracurricular” activities are what launch their reputation among their peers.

There are several ways to do this. You can author a book, get speaking engagements, maintain a blog, or guest posts in another expert’s blog.

Also, you can even showcase the expertise of other relevant people to your industry on your social media accounts. This shows you respect fellow experts and will help build your brand and credibility.

5) Be helpful to your audience

As you showcase your expertise, you should have the best interest of your customers at the top of your mind. Consumers today can see through your and marketing. They know the difference between a brand’s authenticity and insincere sales strategy.

But how do you win the hearts of your audience? By being helpful to them. Address their needs with well-crafted and valuable content that will help them solve their problems. Develop a solid content strategy with your audience in mind.

6) Get your team involved

In our report entitled Building Brands Within a Brand, my team tackled the importance of employee personal brands to the success of a business. Employers who motivate their employees and executives to build their own brand can benefit in several ways.

Based on the report, employees have the power to increase your reach, engagement, and sales by a significant percent.

Thus, you must get your employees involved in building your reputation online. You’ll be surprised how 61% of employees are willing to go above and beyond their duties to help the company.

7) Build a community

When building your brand, ensure that you focus on a specific niche. Determine which area of expertise you want to be known for, and then build a community around it.

When creating a community, a more targeted audience is better than a broader audience. So, target a specific audience, including potential customers, clients, and investors, who would be interested with your insights.

Then, create a LinkedIn group with these individuals where you can interact with each other. Building a community allows you to create valuable relationships with your prospects.

Start Your Personal Branding Journey Here

If you want to build awareness and gain the trust of the public, start developing a personal brand for founders now. A strong personal brand tailored to the benefit of your potential customers, employees, and future investors can be the key to grow your company.

And for all your personal branding needs, we at Steven J Wilson & Associates can guide a startup founder like you. We are a team of branding experts that developed systems and processes to help you position yourself as an authority in your field.

Talk with us and start your personal branding journey today. 

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11 Vital Personal Branding Tools You Should Start Using

Tools For Personal Branding

Personal branding can be time-consuming. It involves a long list of to-dos that can be difficult to accomplish without the proper tools and guidance if needed.

Fortunately, there are a plethora of tools for personal branding that will make the task a lot easier. From free tools to paid, you can find various apps and services that can help you stay on top of everything.

In this post, we rounded up the vital tools to start building your personal brand

What Makes for a Good Personal Branding Tool?

Before we delve into the list, let us first know why we picked our selection below. Here are the key benefits that make for a good personal branding tool.

1) It saves you time

We use personal branding tools to save time while providing the same results, or even better. That’s why tools like Buffer and Hootsuite are great because they automate your work, and they make sure they still follow the process correctly.

2) It keeps you organized

With a long list of to-dos, it’s easy to get caught up in the branding process. Good thing tools like Trello and Evernote help keep us organized, making us efficient at this personal branding endeavor.

3) It’s easy to use

The personal branding task is difficult enough. We wouldn’t want to use a service that would get us struggling. For this list, we only picked user-friendly tools that you can use even without much experience, such as the photo-editing platform Canva.

4) It’s affordable

Finally, a good branding tool shouldn’t break the bank. We know that building a personal brand is, well, a personal undertaking. Fortunately, a lot of branding tools out there offer free versions like Google Trends and Alerts. Or if not free, you can find budget-friendly services.

Free Personal Branding Tools

Google Alert Free brand mentions

Google Alerts

Website: https://www.google.com/alerts

Price: Free

Do you want to monitor mentions of your personal brand in search engines? Or even your competition?

Google Alerts is a free notification service that allows you to monitor certain search activities on the web. This is great for tracking mentions of your name or business, which can open up opportunities for brand building.

Moreover, you can use it to keep an eye on the competition. This tool allows you to see where your competition is getting mentioned, or which platforms they are using to build their online presence.

Google Trends free personal branding tool

Google Trends

Website: https://trends.google.com/trends/

Price: Free

If you’re struggling to come up with content to post for your blog and social media profiles, Google Trends can help with your problem.

Google Trends is a tool for finding topics that are trending across the globe. It can be used to discover hot topics that match your industry so you can decide on the approach you want to take.

This free service also lets you see if your target keywords are trending online. It provides information such as keyword volumes and their performance history throughout the past months and years. Using these insights, you can come up with a more informed strategy for your content and social media calendar.

Tools for Keeping You Organized

Evernote for personal Branding

Evernote

Website: https://evernote.com/

Price: Free, or starts at $130/month

If you want to find content and save it quickly for later use, Evernote comes in handy.

Evernote is an organizing tool that lets you save curated content that you may want to use in the future. This tool features a smart search capability that lets you find saved stuff easily. Be it your blog post drafts, images, or ideas for future content, you don’t have to worry about losing it.

Curating content for your personal brand is much easier with a free organizing tool. Additionally, you can bring Evernote wherever you go thanks to its cloud-based service.

Trello for personal branding

Trello

Website: https://trello.com/

Price: Free, or starts at $9.99/month

Accomplishing each step of your personal branding process is much easier when you can visualize them. Trello is a tool for this matter.

Trello is a visual project management tool that features a convenient boards-and-cards system. Here, you can manage boards, create cards, add labels, include checklists, and set deadlines that make it easy to visualize your process.

Trello is also great if you’re working with a team of personal branding experts as you can share your board for everyone to see.

Social Media Tools for Personal Branding

Octopus CRM tool for personal branding

Octopus CRM

Website: https://octopuscrm.io/

Price: Starts at $6.99/month

When it comes to establishing your personal brand, LinkedIn is a platform that you wouldn’t be without. LinkedIn is by far the most important channel for professionals, and you would need help growing your presence here.

Octopus CRM is an automation software that you can use to simplify your lead generation process on LinkedIn. With this tool, you can send personalized connection requests to your prospects automatically. You can also send bulk messages to hundreds of connections easily, which is great for follow-ups.

These features allow you to build your connection that you can use to create your personal LinkedIn lead generation funnel. Aside from that, Octopus CRM also lets you track important metrics to measure the effectiveness of your campaign.

Buffer social media tool for personal branding

Buffer

Website: https://buffer.com/

Price: Starts at $15/month

If you’re looking to schedule posts on social media, Buffer is a popular tool that most marketers would recommend. 

Buffer is a social media marketing tool that allows you to schedule your posts across any platform. All you need to do is to add content to your Buffer queue and designate a time you want the post to be published.

Aside from automating posts, Buffer also lets you curate content, track your progress, and analyze your campaigns. It’s a powerful tool to manage your campaign from one dashboard at an affordable price.

Hootsuite social media marketing tool

Hootsuite

Website: https://hootsuite.com/

Price: Starts at $19/month

For those who want to simplify their ad campaign process, Hootsuite got you covered.

Hootsuite is another social media platform that does the same functions as Buffer. It allows you to schedule posts, manage social media accounts, curate content, as well as measure ROI. But what makes Hootsuite stand out is its ability to create and manage ads.

This tool lets you create, launch, and manage ad campaigns across multiple channels, all in one place. If you want to save time running a paid promotional campaign, Hootsuite can help you with that.

IFTTT for personal branding automation

IFTTT

Website: https://ifttt.com/

Price: Free, or starts at $3.99/month

If you’re looking for another automation tool that takes more advanced functions, IFFT is the app to go.

IFTTT stands for “if this, then that”. It’s a productivity tool that allows you to connect apps, devices, or web services. Here, you create a chain of conditional statements to perform certain actions.

For instance, you can set it to automatically tweet a native Twitter photo every time you post on Instagram. The logic may look like this: “If this (Instagram) posted a new image, then that (Twitter) will tweet the same image.” Simply put, IFTT allows you to automate your work processes, thus saving time on manual management tasks.

Other Helpful Tools for Branding

Canva for personal branding design

Canva

Website: https://www.canva.com/

Price: Free, or starts at $12.95/month

Want to create images to capture the attention of your audience? Canva offers plenty of design templates and layouts for all your branding needs.

Canva is a design platform that lets you create various graphics for your personal brand. Yes, even without artistic skills, you can create images for social media posts to website banners, presentations, book covers, and even logos and videos.

With its drag-and-drop feature and a massive library of graphic elements, you can design images that are unique to your branding. It’s a life-saver for those who want to create professional-looking graphics without a designer.

Mailchimp Email Marketing tool

Mailchimp

Website: https://mailchimp.com/

Price: Free, or starts at $9/month

Email marketing is a crucial tactic to get the word about your brand out there. For a convenient way to send those emails, MailChimp got you covered.

MailChimp is a platform designed to allow users to create, manage, and automate email campaigns. This tool is an intelligent system that boasts of handy features, specifically the ability to personalize emails and target based on user behavior.

With MailChimp, you can send automated emails to a targeted audience easily. This gives you more time to spend on other important things aside from your outreach strategy.

WordPress For personal branding website

WordPress

Website: https://wordpress.org/

Price: Free

Having a website is important in building your personal brand. When it comes to creating a website, WordPress is simply the best choice.

WordPress is a powerful website builder with plenty of convenient features perfect for busy individuals like you. The best thing about it is that you don’t have to learn coding to use this platform. That’s why it’s the top choice among website builders and content management systems out there.

WordPress is flexible, user-friendly, secured, and search engines like Google love it. The platform is great if you’re into SEO, which you should if you want to become visible online.

Wrapping Up

If you want to grow your brand, you’ll need tools to make the task a lot easier. The ones we listed above are affordable and easy to use, which will help you save time and keep you organized.

But not only these tools will lighten your load. They are also essential to the success of your branding endeavor. So, before you start your journey, be sure to check these tools out.

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The Benefits Of Using A Personal Branding Consultant

Personal Branding Consultant

Do you want to be known as a thought leader in your field? A strong personal brand helps you position yourself as an industry authority. With solid expert branding, you’ll gain an advantage over your competitors and establish your career for long-term growth.

However, developing a strong personal branding DIY-style can be a struggle for many founders and executives. Getting started is already challenging. Along the way, you will face obstacles that can cut short your journey to industry recognition.

But you’re not alone in this journey.

If you want to get past all the challenges, consider seeking the help of a personal branding consultant.

Here, learn why you should engage in personal branding consulting. Discover how a personal branding strategist can help you create a winning brand, and what you should look for in a trustworthy partner.

What is a Personal Branding Consultant?

personal branding consultant is someone who is passionate about branding and helping people. Using his expertise in personal branding, this specialist helps people develop, maintain, improve, reinvent, and manage their personal brands.

For executives who aren’t digitally native, personal brand consultants can guide you in creating a credible narrative to build your reputation online.

4 Ways a Personal Brand Consultant Can Help 

If you’re new in personal brand creation, you would benefit from hiring a branding specialist. Here’s how.

 

Helps you define your goals

A successful executive branding starts with a goal in mind. It is a consultant’s job to develop a strategy that aligns with your business goals.

The consultation process often starts with an assessment of your brand. In this phase, your consultant evaluates where you are currently standing. Then, he helps you narrow down what you want to achieve with your branding.

Having an expert to partner with is important if you feel like your goals are unattainable or too ambitious. These branding specialists can weigh on your goal-setting so you’ll know that you’ll be taking the right path.

 

Points out your strengths and weaknesses

In the initial stage of the consultation, you will also undergo a personal branding audit. Here, the branding specialist will pinpoint which aspects are working and which areas need to be improved or stopped altogether.

This involves analyzing your social media, website analytics, and the competition. To determine your strengths and weaknesses, you will have to answer important questions about yourself, such as:

  • Are you using the available platforms properly?
  • Do you have an updated website?
  • Do you publish enough content on your website to demonstrate your expertise?
  • Are your profiles consistent across all social media channels?
  • Do you use marketing strategies that are staples in your industry?

The specialist will have you reflect on these kinds of questions. Depending on your answers, he will know what you need to work on to develop a solid personal brand strategy.

 

Guides you in developing a solid strategy

Once the assessment has been laid out, it’s time to develop a personal branding strategy. With professional help, you’ll know how to use social media the right way.

When building your reputation, details matter. These specialists will help you create a polished and consistent branding that reflects your personality and expertise across all your social media platforms.

Many executives are also hesitant to be online because they don’t know what content should they post. If this is the case, a personal branding consultant can also help you with that.

Branding experts are more than willing to share the secrets of how your content can be found online. In a crowded space like social media, the right content and outreach strategy are key to connecting with your audience, investors, and the press.

 

Saves you from falling into personal branding pitfalls

As we’ve mentioned before, the path to personal branding is riddled with challenges. Without professional guidance, it’s easy to get caught in the common pitfalls of building your online reputation.

For instance, many executive brands can become rigid and formal as if they were corporate brands. Others also make claims that are beyond their ability just to get more business.

Personal branding consultants have seen them all. Hence, they are the best person to reach out if you want to avoid these traps. Their wisdom and experience can save you money, energy, and time in the long-term.

How to Choose a Personal Brand Consultant

Now that you know how you can benefit from a branding expert, it’s time to look for one who will get you started on your journey. To find the right strategist, we listed down some factors you should consider when choosing a branding specialist.

 

Has a good branding

Steven J Wilson Personal Branding Consultant

If someone claims he’s an expert in branding, he should have proof to back it up. What better way to check someone’s expertise than to see his own “branding”?

Good branding has a well-designed website, updated blog, and consistent social media profiles. Pay particular attention to his LinkedIn profile, which is arguably the most important social media platform for experts.

If he has authored a book, conducted studies, or had several speaking engagements, these are also great signs that you’ll be working with a reliable marketing partner.

 

Offers years of experience

Many of today’s branding specialists are self-taught. They developed their processes doing trials and errors, testing theories, and analyzing the results.

With years of experience, good personal brand consulting services have created a defined, repeatable program to build executive brands. They boast of a deep portfolio and extensive case studies about how they have established personal brands.

Also, look for client testimonials that will attest to the credibility of the expert you’ll be partnering with. If he can give contact details of past clients, that’s also a good sign that you’re onto the right person.

 

Offers free branding audit

A free branding audit even before a formal consulting begins is a sign that you’re working with someone who has your best interests. Not only that, but the experience also gives you a glimpse of what’s in store for you when you proceed with the actual consulting process.

 

Asks the right questions

A cookie-cutter approach doesn’t work in personal brand building. For your branding to flourish, you need a customized strategy that fits your distinct needs.

That’s why it is crucial that a specialist asks questions about you. The right questions allow him to craft a personalized strategy that is aligned with your goals.

If the specialist doesn’t ask questions, yet is promising to “develop” personal branding strategies for your brand, you should proceed with caution.

 

Is passionate about you and his work

About Steven J Wilson

Finally, a trustworthy personal brand consultant is genuinely passionate about his clients. Working with a strategist is a serious commitment, and your executive branding can make or break you and your business. You have to feel at ease that your name is in the right hands.

A passionate consultant is always eager to expand his knowledge so he can serve his clients to the fullest extent. His passion to see your reputation grow can overcome obstacles that may come your way.

Simply put, a passionate personal brand strategist does his best to help his clients.

Partner with a Personal Branding Consultant Now

Building a successful executive branding that can win new clients is hard. But only when you do it alone. Fortunately, there are branding experts who are willing to help you in creating, maintaining, and marketing your name online.

If you want to save money, energy, and time building your reputation on social media and beyond, partner with a personal branding consultant now.

Steven J Wilson & Associates is a team of branding experts equipped with systems, processes, and courses that we developed throughout our years of marketing experience. 

Feel free to contact us for all your personal branding needs.

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A Helpful Guide To Personal Branding For Executives

Branding Executives

Look around at the C-suite executives in your field and you’ll find certain individuals getting all the attention. Whether it be the media, business communities, or clients, they are all wanting to be associated with these people—and by extension, their company brands.

How are they getting all that industry fame? Are these executives much more knowledgeable than you?

The answer is no.

They are just like the rest of us in the C-suite position—great leaders with the technical know-how to manage the business. But what sets them apart is their courage to charter what many executives fear the most: getting personal on social media.

While many executives are still hesitant about developing their personal brands online, these individuals have fully embarked on the task. Now, they have risen to national prominence.

If you want to share the same authority that these industry stars are enjoying, it’s time to consider building your personal brand. In this guide, we’ll help you develop a personal branding strategy that can bump your career to the next level.

Why Executives Should Develop Their Personal Branding

Before we proceed with the strategy, first, I want to emphasize one vital element you will need to see you through your personal branding journey. It’s persistence.

Developing your personal brand comes with challenges along the way. That’s why it’s important that you remain persistent and keep moving forward. You never know what will be the springboard that gets others to read, follow, and ultimately use your products or services.

To fuel this persistence, let’s take a peek at what awaits you at the end of this journey. Here, discover the competitive advantage of personal branding for executives like you:

A strong personal brand helps build your authority. When people see you as an expert in your field, you get to stand out from the crowd. You get more visibility and become the go-to person when it comes to issues related to your area of expertise.

Highly-visible experts can build their network and connect with people. They get the chance to build valuable partnerships with fellow experts. This opens up opportunities for both parties to strengthen their respective businesses.

With a strong personal brand, you attract more quality investors and clients. People are naturally drawn to experts to solve their problems. And when you build your reputation as an expert, you gain an advantage over your competitors.

Having a well-established executive brand allows you to charge premium prices for your products and services. People are more willing to pay extra for experts they believe in.

Executives who position themselves as thought leaders also benefit the companies they work for. When people trust you, it often creates a halo effect that brings potential customers to your organization.

Creating a strong personal brand on social media can launch your career to new heights. And when you have the determination to push through, all your efforts will pay off soon.

How to Develop a Strong Executive Personal Brand

Now that you know the benefits of personal branding for executives, it’s time to work on your reputation. Below, discover how you can develop a personal branding strategy that can build your credibility as an expert in your field.

Define your brand

As an executive, you must already be an expert in something. Narrow down that expertise and define the problem you can solve. This will become the foundation of your brand message that will be used on social media, website, and profiles.

Also, when defining your personal brand, remember that you have to be authentic. It should reflect your skills, knowledge, passions, values, and beliefs. Find something that makes you unique and focus your message on that.

Identify your target audience

Whose problem are you going to solve? Who are you addressing with your content? Don’t make the mistake of appealing to everyone. Define the people who will benefit the most from what you will offer. The secret here is to understand your audience.

To do this, look for similarities among your audience. For executives aiming to build a community, your audience may have similar professions, income, goals, dreams, and pain points. Profile your audience using the information you will gather.

Set up your social media profiles

Depending on your target audience, choose the most relevant platform for you. Find out where your audience spends their time the most and establish your presence there.

Being a professional, LinkedIn should be your primary social media platform.

Then, set up your profiles with credibility-boosting elements such as your credentials, accomplishments, and awards. Also, join active groups that are frequented by people in your target audience.

Remember, you have to be social on social media!

The best way to attract new followers is to actually connect and help others by sharing your expertise. If you use the platform not just for your own benefit and work to build your presence, you can accomplish your goals.

Here is an example of what happens when you use and interact with others on the social platforms like LinkedIn.

LinkedIn Post Engagement Example

Have an optimized website

Aside from your social media profiles, a website also plays a vital role in building your personal brand. While social media channels are crucial, you don’t own or control these platforms. On the contrary, a website is something you owned and have control with.

For your audience to find your website, you should also make sure that it is well-optimized for search engines. SEO is a great way to be visible and to drive traffic to your website.

Develop a content strategy

A well-established executive brand is strongly rooted in content. To succeed in this task, don’t just create content that sells your products or services. Instead, create content that will help solve your audience’s problems.

Developing a content calendar helps you focus on quality and consistent content. To fill up the calendar, start by listing all potential topics that would be helpful to your following. Then, decide which type of content will appeal the most to them (i.e., text, articles, videos, infographics, podcasts, case studies, etc.)

Develop an outreach strategy

Don’t just stop after publishing your content. You also have to support it with an effective outreach strategy to reach more people. For this step, email marketing is a critical tool for your success.

Email marketing lets you interact with customers on a one-on-one basis. This means you have the chance to introduce who you are and make an impact on those who have subscribed to your newsletter. If you know how to use email marketing, it can help paint a personal branding that wins a loyal following.

Monitor your progress

How do you know if your personal branding strategy is working? You have to measure your progress with key performance indicators (KPIs). These KPIs let you see what works for your brand and informs you when to adjust your strategy.

Some important metrics include website traffic, branded search, mentions, social reach, and feedback. Monitor your growth and the people’s perception of you to ensure your personal branding is headed in the right direction.

Once you have done all the above steps, you’re ready to launch your personal branding strategy. Almost. Before you do, we’ll discuss some additional steps you may consider to strengthen your executive branding.

 

Reinforcing Your Personal Brand

By now, you have learned the importance of personal branding for executives like you. Also, you have learned the steps needed to start building your executive brand on social media.

But it doesn’t stop there.

If you want to really make it out there, you need to take extra steps and branch out from just being an executive. Here’s how some highly-visible experts do it.

Based on a study by Hinge Marketing, the top marketing tools that have the greatest impact on an individual’s personal brand are:

Hinge Marketing Leadership Study
As you can see, most industry stars today have branched out to different activities beyond their existing roles. These activities have helped them propel their brands to popularity. Below, let’s discuss the most impactful activities you can include in your personal branding strategy.

Author a book

Check some of the well-branded CEOs, CFOs, COOs, and CIOs in your industry. Chances are, most of them have written at least one book that addresses their area of expertise. This goes to show that writing a book can effectively demonstrate your knowledge in the field. Whether you write it yourself or hire a ghostwriter, authoring a book is critical to boost your credibility and build visibility.

Get speaking engagements

If you want to be known in your field, it’s time to build your speaking resume. The best-known professionals speak frequently at national conferences and trade shows to share their knowledge. When they do speak in front of a large audience, they get to build their reputation. There are many ways to get your voice to be heard out there. You can start by speaking with small groups, say, the local chapter of your professional association. Also, you may try starting a podcast to discuss the know-how of your industry.

Maintain a blog

While publishing a book can significantly boost your credibility, it is no easy task. If you don’t feel like taking on the job right now, practice honing your writing skills first by keeping a blog. Blogging is one of the most effective ways to demonstrate your expertise. It is an essential tool to share your knowledge and build a loyal following. So, don’t forget to add a blog when you create or update your website. What can we take away from these activities? Executives must branch out from their existing roles to improve their personal branding. To do this, you need to learn certain skills along the way, starting from the essential writing, public speaking, and blogging. Most importantly, you have to become not just an executive who is an expert in your field. You also have to assume the role of a teacher. You see, industry leaders have built their reputation around their ability to simplify technical knowledge into easy-to-understand materials. And the most successful executive personal brands dedicate their time to educating their audience. So, to be a thought leader, you have to be an excellent teacher first.  

Executive Branding Examples

To cap this off, let’s take a look at two notable executive brandings that are winning today. We hope their success inspires you to start your journey to personal branding soon.
NeilPatel.com

Neil Patel

Content is a vital piece of a successful personal brand, and we can’t emphasize that enough. When we talk about great content, Neil Patel is a name that comes to the top of our minds.

Neil Patel is a household name in digital marketing, co-founding many of the well-known digital marketing agencies today. With his thorough and well-researched content, he’s an excellent example of how content can make or break your personal branding. In his case, his hard work creating useful and honest content around marketing worked in his favor.

Melanie Perkins

Melanie Perkins

LinkedIn is by far the most important platform to grow executive brands. It’s made for professionals, and it’s only natural for an expert to establish a presence there. If anyone is nailing the use of the platform, it’s Melanie Perkins, CEO and co-founder of Canva.com. In fact, she used the platform so well that she’s named a LinkedIn Power Profile in 2018. How did she make such an impact? She used her profile to share useful content, engage her followers, and discuss topics in her industry. P.S. If you are not one of my LinkedIn connections, you should reach out.  

Build Your Personal Branding Today

Many executives today are hesitating to build their personal brand on social media because they worry that they might do more harm than good to their respective companies. But with careful planning and the guidance of a credible personal branding agency, you’ll be one step closer to joining the ranks of well-known C-suite executives who enjoy all the perks and attention in your field.
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The Competitive Advantage of Personal Branding

The Competitive Advantage Of Personal Branding

To grow your business, a strong personal brand can be a massive advantage.

Why?

Competing with giant companies in your niche with sheer costly exposure is tough. You don’t have as many resources to spend on advertising as large businesses do.

Also, people don’t trust business brands like they use too. It’s not entirely your fault, as trust in business brands, in general, is going down the past years. This makes it harder for you to convert people into buying customers.

So, how do you get past these challenges? By building your personal brand.

But what is a personal brand? And how does it help grow your business so you can compete with other brands in your industry?

Let’s find out the answer below.

 

What is Personal Branding?

Personal branding is how you promote yourself to your target audience. It involves communicating certain qualities that you want people to associate with you. It is a marketing practice that sums up your experience, skills, values, beliefs, and purpose as a brand.

Simply put, your personal brand is how people think of you. It is your reputation that can make a difference in your business.

Everyone has a brand. However, only a few have managed to turn their brands into a strength. If you want your business to succeed, you should work on building a solid personal brand that works to your advantage.

 

Why Personal Branding is Important

Back in the days, brands used to be only for a select few. Branding was better left to businesses, celebrities, athletes, and prominent people. 

However, the emergence of new marketing channels such as social media has changed how branding is perceived. Today, personal branding has started to present itself as an essential element in business success.

With social media now allowing your voice to be heard, you get to reach and influence people. Likewise, it becomes easier for people to find you. Now, everyone has access to some degree of information about you.

For instance, you are a financial advisor and your prospects want to learn a thing or two about you. With a few taps on the screen of their phones, they can see your credentials and what other people are saying about you.

It would be a waste of opportunity if your prospects didn’t see what they want to see. As someone who runs a business, you would want to leave an impression on potential customers when they search about you.

That’s where personal branding comes into play. Taking the reins of your personal brand lets you control the narrative and show your audience what you want them to see. And that’s always good for business.

 

Benefits of Personal Branding

When you take control of the narrative surrounding your online persona, you are putting a face behind your business. A face that reflects your personality, hopes, dreams, and motivations. As a unique human being, you have interesting stories that attract people toward your business.

Building Your Personal Brand

Personal branding is a powerful marketing strategy. To further understand what a solid personal branding can do for you, let’s take a look at some of the most important benefits of personal brand to your business.

  1. You are Discoverable

In a crowded space where businesses try to vie for attention, personal branding allows you to stand out from the rest.

Say, you’re a financial advisor. You want your name to appear in Google when people look for “how to invest” on the search bar. But the problem is, you are competing with massive companies like Investopedia, CNBC, Bankrate, and Bloomberg on the search results.

Defeating these giants for that search term is virtually impossible unless you have a team and a large budget. It’s a major uphill battle that has no guarantees. However, there is a better way.

With a personal brand, you can make it appear like these established brands are competing with you and not the other way around. If someone searches “Your Brand Name” and “How to Invest,” even these giants would struggle to compete with a specific search actively requesting information from your brand.

That’s one of the powers of a personal brand.

  1. You are Shareable

Fact: content posted by a personal brand gets reshared 24x more than when it is posted by a company brand. It’s all about trust.

On average, 92% of consumers trust recommendations from other people over business brand content. This number translates into better engagement when you post content under your personal brand.

No wonder why a significant number of individuals have or are already building their own personal brands based on a survey by Steven J Wilson & Associates.

  1. You Establish Authority

One key to building a personal brand is by publishing valuable content. When I say valuable, I mean content that educates your audience and helps them solve their problems.

Each piece of content you post on your social profiles, website, or blog contributes to the development of your personal brand. As you develop your brand, you are also gaining authority in your field.

The content you publish presents you as an expert, making your audience think that you are the go-to person in your specific niche. And when you are seen as an expert, your credibility starts to grow.

People would start trusting you, and this opens up various opportunities not only for you as a personal brand but also for your business brand. You get to meet fellow experts in your industry, build partnerships, and attract a following.

  1. You Build Partnerships

With a solid personal brand, you get to meet other professionals in the field and work with them.

Now, let’s go back to the financial advisor example. With a personal brand, say, you meet another advisor who’s also winning thanks to his branding. As like-minded professionals, you form an alliance with one another so you can both benefit in your respective referral networks.

How you would work together depends on both of you, but you get the point. Having personal brands open up opportunities to partner with fellow experts so you can strengthen your business.

  1. You Attract a Following

When people trust your personal brand, you get to expand your network.

Developing a personal brand helps attract like-minded audience. This lets you build a network of people in your industry, prospects, and existing customers.

Having a loyal following to your personal brand is extremely valuable to your business. How?

An expanded network helps boost awareness of your business brand. You also enjoy an increase in visibility in terms of your potential audience. In fact, when people share content through a personal brand, it is 561% more likely to reach a new audience than when it’s shared by a company brand.

When you attract a loyal following, you are building a real asset that grows with both your personal and business brand.

  1. You Have Greater Asking Power

Personal brands also have the power to sway people into action.

Your audience is more likely to do what is asked if the personal brand meets their needs. Statistics show that personal brands who share content gets 2x higher CTR than company-shared content. Leads developed through individual social media activities are also 7x more likely to convert than other leads.

To improve your chances of people doing your intended actions, what you need to do is to ask. Yes, even if some tasks may seem obvious, asking people to do something is an easy and efficient way to improve the results of specific actions you want your audience to take.

Just take for example how YouTubers always ask people to Like & Subscribe to their channel. Every single time. Regardless of the size of their following.

Why? Because there is power in the ask. So, don’t leave it to chance. Make the ask.

  1. Your Business Becomes Stronger

Finally, personal branding strengthens your business.

When people can find you, trust you, follow you, and perform your desired action, you are creating a business that stands out from the competition. You forge strong relationships with your customers that is not easily achieved with business branding alone.

Ultimately, your business goals become more achievable thanks to personal branding.

 

Things to Remember When Building Your Personal Branding

Personal branding can be the key to your business growth. Before you start building your personal brands, here are some things you need to know so you don’t run into common pitfalls.

How To Build Your Personal Brand

Determine your brand voice

Your personality is what makes you unique. It is what sets you apart from your competitors.

To create a solid personal brand, make a list of your key traits. Include in the list your strengths and weaknesses. These qualities will make your brand as human as possible. Also, don’t forget to ask relevant people in your life what characteristics stick out at you the most.

Then, communicate those traits with your content.

The key here is to make your personal brand authentic, so be honest about it.

Know your target audience

Not everyone will be interested in what you are going to say. So, it’s best to direct your thoughts to people who matter to your business.

Like with any solid marketing plan, you have to narrow down who your audience will be. These people include:

  1. Those who will pay you
  2. Those who influence the person who pays you
  3. Those who will benefit from your message

Create a description of each person and include as many details about them as possible. Doing so allows your message to better resonate with your audience.

Build your online presence

Once you have your personality sorted out and who your target audience is, it’s time to get the ball rolling.

To get your voice out there, you have to determine where is “there” exactly. Start by knowing which platforms you should be establishing a presence in. Defining your target audience helps.

Then, decide what you will and will not be sharing in your brand.

Information about your family may be off-limits, like many entrepreneurs do. You don’t want to subject them under online scrutiny. On the other hand, you may want to share your personal struggles so your followers can relate more to you.

Deciding what you should and shouldn’t post entirely depends on you. There’s no wrong answer. Choosing not to share specific things doesn’t make you less authentic. That said, decide what you think is right for your personal brand.

Create a website

You may have the option to pick a social channel that you think will work best for you. However, having a website is a must.

This is because those social channels may disappear in an instant someday, along with all your efforts building your personal brand. But a website is something you owned and you have control with.

Having a website also allows you to publish a personal blog, which is essential in establishing your reputation online. Publishing quality content that shows your knowledge about the industry helps boost your authority. 

A website also allows you to publish other types of content such as your products and services, contact information, and membership forms. It is also an essential element if you want to be found online, especially when you follow SEO best practices.

In short, building a website is beneficial for your personal branding. Don’t go around establishing a personal brand without it.

Build relationships in the industry

How do you get found online when you’re just starting a personal brand? One way is by connecting with other well-known brands in the industry.

When you interact with these brands, you are making yourself visible to their already established following. That’s why it pays to engage with them whenever you have the chance. Leave feedback on their blog posts, comment on their social media posts and communicate with them.

Sometimes, your competition can also be a great partner that can lead you to the success of your business.

 

Taking the Power of Personal Brands to the Next Level

Indeed, personal branding helps grow your business in many ways. Now, imagine this: if your personal brand can have that much impact on your company brand, what more if OTHER personal brands also work for your business?

By other personal brands, we mean your employees.

Yes, employee personal brands tied with the company brand are a lot stronger than using yours alone. When employee personal brands work in harmony with your company brand, you are tapping into their extended reach, credibility, and convincing power.

Leveraging employee personal brands to your advantage is a step above the concept of personal branding—an approach dubbed as “Building Brands Within a Brand.”

In this method, you help your employees develop their own personal branding that attracts their own set of followers.

When you build employee personal brands, you are leveraging on your greatest influencers. And when employee personal brands build their own following, you are building a real asset that grows with you. Hence, your company brand benefits on the increased reach and trust.

 

Start Building Personal Brands Now

Whether it’s your personal brand or your employees’ personal brands, we’d love to help. My team helps employers and business owners build solid branding that allows for long-term business growth.

If you think personal branding is key to help you succeed in the long run, contact us.

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