Do you want to be known as a thought leader in your field? A strong personal brand helps you position yourself as an industry authority. With solid expert branding, you’ll gain an advantage over your competitors and establish your career for long-term growth.
However, developing a strong personal branding DIY-style can be a struggle for many founders and executives. Getting started is already challenging. Along the way, you will face obstacles that can cut short your journey to industry recognition.
But you’re not alone in this journey.
If you want to get past all the challenges, consider seeking the help of a personal branding consultant.
Here, learn why you should engage in personal branding consulting. Discover how a personal branding strategist can help you create a winning brand, and what you should look for in a trustworthy partner.
A personal branding consultant is someone who is passionate about branding and helping people. Using his expertise in personal branding, this specialist helps people develop, maintain, improve, reinvent, and manage their personal brands.
For executives who aren’t digitally native, personal brand consultants can guide you in creating a credible narrative to build your reputation online.
If you’re new in personal brand creation, you would benefit from hiring a branding specialist. Here’s how.
A successful executive branding starts with a goal in mind. It is a consultant’s job to develop a strategy that aligns with your business goals.
The consultation process often starts with an assessment of your brand. In this phase, your consultant evaluates where you are currently standing. Then, he helps you narrow down what you want to achieve with your branding.
Having an expert to partner with is important if you feel like your goals are unattainable or too ambitious. These branding specialists can weigh on your goal-setting so you’ll know that you’ll be taking the right path.
In the initial stage of the consultation, you will also undergo a personal branding audit. Here, the branding specialist will pinpoint which aspects are working and which areas need to be improved or stopped altogether.
This involves analyzing your social media, website analytics, and the competition. To determine your strengths and weaknesses, you will have to answer important questions about yourself, such as:
The specialist will have you reflect on these kinds of questions. Depending on your answers, he will know what you need to work on to develop a solid personal brand strategy.
Once the assessment has been laid out, it’s time to develop a personal branding strategy. With professional help, you’ll know how to use social media the right way.
When building your reputation, details matter. These specialists will help you create a polished and consistent branding that reflects your personality and expertise across all your social media platforms.
Many executives are also hesitant to be online because they don’t know what content should they post. If this is the case, a personal branding consultant can also help you with that.
Branding experts are more than willing to share the secrets of how your content can be found online. In a crowded space like social media, the right content and outreach strategy are key to connecting with your audience, investors, and the press.
As we’ve mentioned before, the path to personal branding is riddled with challenges. Without professional guidance, it’s easy to get caught in the common pitfalls of building your online reputation.
For instance, many executive brands can become rigid and formal as if they were corporate brands. Others also make claims that are beyond their ability just to get more business.
Personal branding consultants have seen them all. Hence, they are the best person to reach out if you want to avoid these traps. Their wisdom and experience can save you money, energy, and time in the long-term.
Now that you know how you can benefit from a branding expert, it’s time to look for one who will get you started on your journey. To find the right strategist, we listed down some factors you should consider when choosing a branding specialist.
If someone claims he’s an expert in branding, he should have proof to back it up. What better way to check someone’s expertise than to see his own “branding”?
Good branding has a well-designed website, updated blog, and consistent social media profiles. Pay particular attention to his LinkedIn profile, which is arguably the most important social media platform for experts.
If he has authored a book, conducted studies, or had several speaking engagements, these are also great signs that you’ll be working with a reliable marketing partner.
Many of today’s branding specialists are self-taught. They developed their processes doing trials and errors, testing theories, and analyzing the results.
With years of experience, good personal brand consulting services have created a defined, repeatable program to build executive brands. They boast of a deep portfolio and extensive case studies about how they have established personal brands.
Also, look for client testimonials that will attest to the credibility of the expert you’ll be partnering with. If he can give contact details of past clients, that’s also a good sign that you’re onto the right person.
A free branding audit even before a formal consulting begins is a sign that you’re working with someone who has your best interests. Not only that, but the experience also gives you a glimpse of what’s in store for you when you proceed with the actual consulting process.
A cookie-cutter approach doesn’t work in personal brand building. For your branding to flourish, you need a customized strategy that fits your distinct needs.
That’s why it is crucial that a specialist asks questions about you. The right questions allow him to craft a personalized strategy that is aligned with your goals.
If the specialist doesn’t ask questions, yet is promising to “develop” personal branding strategies for your brand, you should proceed with caution.
Finally, a trustworthy personal brand consultant is genuinely passionate about his clients. Working with a strategist is a serious commitment, and your executive branding can make or break you and your business. You have to feel at ease that your name is in the right hands.
A passionate consultant is always eager to expand his knowledge so he can serve his clients to the fullest extent. His passion to see your reputation grow can overcome obstacles that may come your way.
Simply put, a passionate personal brand strategist does his best to help his clients.
Building a successful executive branding that can win new clients is hard. But only when you do it alone. Fortunately, there are branding experts who are willing to help you in creating, maintaining, and marketing your name online.
If you want to save money, energy, and time building your reputation on social media and beyond, partner with a personal branding consultant now.
Steven J Wilson & Associates is a team of branding experts equipped with systems, processes, and courses that we developed throughout our years of marketing experience.
Feel free to contact us for all your personal branding needs.