Aside from learning the things you need to do, you should also be aware of the common pitfalls of personal branding. Watch out for these mistakes that can hold you back from attaining branding success.
Getting too personal with your brand
Just because it is YOUR personal brand, you’d have to get too personal with it. Personal branding doesn’t work that way.
While posting personal information can help show authenticity, draw the line on what you will share with your audience.
Before posting content, ask yourself this: “Will this truly help build the image I want my followers to see in me?”
If you decide to share personal details with your audience, always tie them back to your goals.
Getting overly promotional
On the other hand, personal branding isn’t just about marketing yourself.
Remember that a personal brand isn’t shameless self-publicity. It’s about educating your audience on how you can be of value to them.
Personal branding also involves communicating your purpose, values, vision, and motivations. It also lets you discover more about yourself, hence, it is also a personal development tool.
That said, be sincere about helping your audience learn more about you while developing your professional self.
Not preparing for the tough questions
Say, you’re undergoing a career change.
Are you prepared enough to answer questions about taking a new path? Can you explain how your current skill set relates to the new role you’re aspiring to? Or how your passion translates to your goals of shifting to a new field?
Your personal brand must answer the tough questions to help the hiring decision-maker to understand your position.
Getting too comfortable
As we move on in the personal branding process, we tend to get too comfortable after completing the first steps.
Sure, you have set your profiles in place. Also, you have published your first posts, and you have your strategy rolling.
Now, you think you’re all set and everything will go well.
Don’t just stop there.
While you did great with all those works, remember that personal branding is a continuous process. And most of the time, a learning process.
Continue doing what’s necessary, assess the performance of your strategy, and adjust as needed. With perseverance, you’ll eventually reap the rewards of your hard work.
Before reaching your goals, you will be facing lots of twists and turns.
You may find yourself accepting activities irrelevant to your goals just so you can pay the bills. Or you may get disheartened with your slow progress.
The important thing is to stay focused. Remind yourself of your goals. What do you want to achieve, and why are you doing it?
Set some milestones, track your progress, and keep your eyes on the destination.