Whether you’re an entrepreneur or a job seeker, marketing yourself online can be the key to your success.
The great part is that you can promote yourself without spending money to get started. Here, learn how you can start marketing yourself on social media.
1. Figure out who you are
To market yourself effectively, first, you need to know who you are.
By knowing yourself, we mean finding out your strengths as a professional.
- Where do you excel at?
- What are you passionate about?
- What motivates you?
- What are your experiences related to your niche?
The answer to these questions will become your unique selling proposition (USP).
It’s crucial to understand what you are selling to market yourself effectively.
Thus, think about how you can bring these elements together that you can present when you start marketing yourself.
Once you have identified your strengths, it’s time to determine who you want to be.
Many individuals struggle to market themselves because they don’t want to limit themselves.
For instance, a startup founder of a digital marketing agency wants to market himself as the go-to expert in the community.
But, digital marketing is a complex process that involves many disciplines, such as SEO, social media marketing, and email marketing.
To effectively promote yourself, choose a certain area you’d like to focus on. In the above example, you can’t be an expert in all of these marketing disciplines because it’s too broad.
It’s unrealistic, and that makes it harder to appeal to a specific audience.
Therefore, concentrate on a certain aspect of your craft and start from there.
Listing your current skills, passions, and experiences will help you identify the area you should focus on in your marketing efforts.
2. Define your audience
Once you figure out who you are, the next step is to identify who your audience is.
Who are you trying to reach? Are you marketing yourself to potential clients? Do you want to connect with future customers? Or are you trying to reach hiring managers and recruiters?
Determine a specific audience you want to target.
To do this, look at your skills, products, or services. What problems do they solve?
From there, ask yourself who would benefit the most from what you offer.
After you get a general idea of who your target is, do as much research as possible about them. For entrepreneurs, understand your audience’s pain points, their wants, needs, and their concerns.
For job seekers, learn about the company you’re trying to reach, specifically the skills, values, and knowledge, and experience that they value the most.
Defining your audience is a crucial step in marketing because it will guide your content-making process.
If you know your audience, you’ll know who will read your content.
This way, you can tailor-fit your posts to a specific set of people.
By deeply understanding your audience, you can create more focused content that can resonate with them.
3. Develop your personal brand statement
Say, you’re in an elevator together with a prospect.
You only have a minute to talk about yourself. How would you market yourself?
This is where a personal brand statement comes in.
A personal brand statement sums up who you are, what value you provide, who would benefit from your offer, and how you deliver.
It’s important to develop a statement that can clearly convey your message.
It’s one of the first things people will learn about you, so your statement should stick with them.
Here’s an example of what a personal brand statement looks like:
“I help executives build their personal brands to attract more quality clients and investors.”
Your statement should contain the value you offer, your target audience, and your USP.
To start, follow the classic formula for writing a brand statement:
“I help ____ do ____.”
The first blank should be your target audience. The second blank is the desired result or outcome of your audience after working with you.
In the example above, the target is executives. The desired result is to attract more quality clients and investors by building their personal brands.
Keep your statement clear and concise, about one to two sentences short. Also, make sure to keep it conversational, memorable, and genuine.
4. Create a strong online presence
When you have identified your value, your audience, and your statement, it’s time to build your presence online.
If you already have a website, make sure to upgrade it to reflect your message. If you don’t have it, consider building one.
A website is a crucial digital marketing tool for building credibility and authority aside from providing accessibility and making the right first impression.
Then, use social media strategically.
There are various social media channels you can choose from. But if you’re looking to establish thought-leadership, make sure to have a presence on LinkedIn.
This platform is basically a living resume that offers a trove of information about you. It’s essential for communicating your value and connecting with the right people.
Once you have chosen your platforms, the next thing to do is to create and distribute your content.
Content is the meat of your marketing strategy. It is what will communicate your message and demonstrate your expertise.
When creating content, always ensure that they are:
Marketing content comes in many forms, but the important thing is to provide value to your audience. Again, you should put yourself in the best light to your audience.
To do this, they should be able to see your value, and well-thought content that answers their problems can help you achieve this purpose.
However, don’t just create content and let people discover it. You should also actively distribute your content to reach more people. Email marketing is a great way to do this.
So, to build a strong online presence, make sure to optimize your website, social media accounts, and email with effective content that positions you as an expert in your industry.