How To Find Leads For Life Insurance

"Delivering the knowledge you need to succeed."

It can sometimes become challenging to find good leads. This is because the insurance industry, in general, is highly competitive.

Having the ability to find a lead is essential in this new era of sales based on the Internet, where insurance agents compete for business using computers to help sell life insurance.

Getting to know your audience before they compete is crucial to pursuing a long and successful career in this industry.

One of the most important things you can do to find suitable life insurance leads is to understand your audience. You need to know what they are looking for and what their needs are.

Only then can you hope to provide them with the information they need to make a decision about life insurance.

Some ways to get to know your audience include:

  • Researching your target market
  • Asking questions about their needs and wants
  • Listening to feedback
  • Analyzing your competition

Once you have a good understanding of your target market, you can look for life insurance leads.

There are many places you can find leads, but not all of them will be of good quality. So you’ll need to be able to weed out the bad leads in order to find the good ones.

Here are some places you can look for life insurance leads:

  • Online lead generation services
  • Search engine marketing
  • Social media marketing
  • Buy life insurance leads

Now let’s dive into some specifics on finding good life insurance leads.

How to Get Life Insurance Leads?

There are many options for generating leads for your life insurance business, each varying in complexity.

Networking to Generate Life Insurance Leads

Without using Cold Calling, or investing in overworked firm leads, networking with others in insurance is an excellent solution.

Professionals at different companies often get together weekly or monthly to socialize strategies and suggest business options to each other. In addition, it may be helpful to find online events/conferences related to the insurance business on the Internet.

You might want a webinar where you can share what you know as a life insurer, develop a good network, and get leads.

By networking, you will be able to develop relationships with other professionals in the insurance industry. These relationships can help generate new leads.

Start a blog to generate life insurance leads

Life insurance agents report remarkable stats about using blogs to generate leads on their own website.

It’s not about writing what you want people to know. Instead, you have to research and write about what your ideal customer is searching for.

Your blog posts must be high quality, keyword-rich, and offer something of value to your reader. If you can do that, you’ll be well on your way to generating life insurance leads from your blog.

Here are a few tips to get you started:

Do your research.

Keyword research is essential to blogging success. You need to know what people are searching for before writing about it.

Write quality content.

This is non-negotiable. If your blog posts aren’t high quality, no one will read them.

Use keywords throughout your post.

Once you’ve done your research and found the right keywords, use them throughout your post, including in the title, body, and tags.

Promote your blog posts.

Once you’ve written a great blog post, don’t just sit back and wait for people to find it. Instead, share it on social media, email it to your list and promote it any way you can.

If you follow these tips, you’ll be well on your way to generating life insurance leads from your blog.

Find Prospects on LinkedIn

LinkedIn is a highly recommended platform to use for your marketing strategy to find qualified life insurance leads.

The problem is that now of days, all profiles look alike, and agents still use 2015 tactics to try and find leads instead of understanding how things work currently. Therefore, it is essential to understand how the LinkedIn algorithm works and how to use it in order to get in front of your target market.

Let’s look at some details to help you gain free life insurance leads for your business.

Make Your Profile Robust

Ideally, your profile should be as unique as possible.

Upload a good quality photograph demonstrating professionalism. There are no beaches photos, no photos of friends, or even a selfie. You do not need a glamorous picture, and you should get an affordable headshot from the best studios.

If a professional studio is not in your budget, it’s okay. Mobile phones can take great pictures these days, although I’d recommend getting them professionally edited.

Then write and headline and summary that speaks directly to your target market.

Your headline is what appears under your name on LinkedIn. This should be something that catches attention and is relevant to what you do. For example, suppose you’re targeting small business owners. In that case, you may want to use a headline such as ‘Specialising in helping small business owner protect their wealth in case of the unexpected.’

Your summary is an opportunity to elaborate on your headline and tell people a bit more about how you can help them. I get it; it’s your profile, but there are a lot of other people like you out there, so your qualifications, etc., will not help you stand out.

Use this space to show them what you can do for THEM.

For example, ‘I help small business owners protect their families and businesses in case of the unexpected by making sure they’re properly insured. I’ll work with you to make sure you have the right cover in place so you can focus on what’s important.’

See how that’s much more powerful than just listing your qualifications?

Don’t be afraid to really sell yourself here. This is not the time to be modest!

Finally, utilize the featured section. This real estate is so valuable, and I see it go to waste all the time!

You can feature articles, videos, presentations, or anything that will help you stand out and show your expertise.

Make sure your featured content is highly relevant to your target market and really showcases what you know.

Do Not Just Join Groups, Engage

Just joining one group will never build your network or gain you leads. However, when you join discussions or contribute thoughtful comments, you gain trust and become a professional in the industry.

As experts, professionals in related areas feel confident sending business your way and have someone like your network to help extend the relationship between you and their clients.

When you engage with groups, be consistent. This will help you become known as a reliable source of information in your industry, and potential customers are more likely to reach out to you.

Consistency is vital when it comes to LinkedIn groups because people need to see that you’re active and present before they start doing business with you.

A great way to be consistent is to set a daily or weekly goal for how many groups you will engage with. For example, if you want to be active in 10 groups, that’s 3-5 posts per day.

Just make sure the groups you choose have honest discussions and are not just people promoting themselves.

Maintain contact with your contacts list

If you are only reaching out to people when you need something, you will not get very far with life insurance lead generation on LinkedIn.

It would be best if you built relationships with the people in your network, and one of the best ways to do that is by maintaining contact.

A great way to do this is to set up a monthly or weekly email newsletter. This doesn’t have to be anything fancy, just a quick update on something that is impactful and can help your readers.

Ensure you include a call to action in every email, so people know how to get in touch with you if they need your services.

Another great way to maintain contact is to pick up the phone and actually call people from time to time. This may seem old-fashioned, but it’s a great way to connect with people and build relationships.

People are so digital-focused that traditional actions like actually making a call can help you stand out positively as long as you are not using slimy life insurance sales tactics.

Offer Your Knowledge for Free, Post regularly

As you answer more questions and add more knowledge, you can expect others to get in touch and ask if you have any knowledge you can share with them.

You should always be happy to share what you know, especially if it can help someone else. This is a great way to build relationships and gain trust.

The best way to offer your knowledge for free is by writing more blog posts and articles. You can then post these on LinkedIn and other social media platforms.

This method is far better than simply sharing content from others. That type of content makes others look like the expert… not you!

If you know creating more content is essential but struggle, you should check out our community, The FA Advantage, where you have thousands of words of content you can swipe for your social media, blogs, newsletters, and others.

Join conversations that are relevant to your business

When you become a family resource, people will begin to look up to you as an expert in your field. This is the first step in becoming a trusted resource that potential customers can rely on.

By engaging in relevant conversations, you position yourself as a thought leader and an expert in your industry. This will help you attract more leads because people will want to do business with someone they see as an authority figure.

The best way to find relevant conversations is to search for keywords related to your business on LinkedIn groups and forums.

This is a great way to find relevant content to share with your network and start discussions that will position you as an expert in your industry.

LinkedIn is a robust platform that can be used for life insurance lead generation if you use it correctly.

By following the tips in this article, you will be well on your way to generating more leads and closing more life insurance sales.

The pros and cons of company life insurance leads?

Company leads can give you a good start if you’re a new life insurance agent. You can have access to potential customers that you might not have otherwise.

Let’s dive into some pros and cons of company leads in the life insurance industry.


  • You can get a list of people who have recently inquired about life insurance from the company.
  • These are exclusive life insurance leads, which means that you won’t have to compete with other agents for the business.
  • You may be able to get more information about the lead than you would from a cold call.
  • The lack of comparing lead providers and lead cost free you more time selling life insurance.


  • You may have to pay for the leads.
  • The leads may not be exclusive, meaning other agents may have received the same information.
  • The leads may not be interested in life insurance or already have a life insurance policy.
  • You may receive aged life insurance leads that are no longer interested in life insurance.

Weigh the pros and cons to decide if company life insurance leads are the right fit for you. New insurance agents can get a good start. However, experienced insurance agents may fair better with their own network of leads.

Third parties leads

You can look at buying life insurance leads from a third-party lead generation company for insurance agents.

In the usual fashion, a company will request a zip code and the number of leads to order. Then, the company will give you an array of geo-targeted leads.

This is typically not recommended since they are paid to provide leads. So their ultimate goal is to get as many leads as possible, which means the odds of getting high quality leads are questionable.

Life insurance agents are better off generating their own exclusive leads and finding qualified prospects.

We are currently researching companies that are consistent in providing quality life insurance leads and will keep you updated on our findings.

Frequently Asked Questions

How much do life insurance leads cost?

When you buy life insurance leads, you have to set a realistic budget and understand what kind of quality that budget will get you.

For instance, a lead may cost $15 each. So if you’re buying ten leads per month, that’s $150/month.

The lower the price, the more likely it is that you’ll get less-than-stellar leads who are just looking for information and not ready to buy.

On the other hand, if you’re buying leads that cost $50 each, you’d only need to buy two or three per month to stay within your budget. Since getting new leads is a numbers game this may not be the best option.

The key is to work with a reputable company that can provide high quality leads that are a good fit for your business.

Can I get free life insurance leads?

There are a number of ways to generate leads for your life insurance business, but getting free leads is not one of them.

The best way to get high quality life insurance leads is to generate them yourself by developing a holistic marketing strategy that involves SEO, content marketing, and social media or working with a reputable lead generation company.

How do I make my own insurance leads?

One of the best ways to generate leads is to create helpful and informative content that will attract your ideal customer.

This can be in the form of blog posts, ebooks, infographics, or even helpful guides. Once you have this content, you can then promote it through your website, social media channels, or email list to attract leads.

Search engine optimization (SEO) is another excellent way to generate leads through search. By optimizing your website and content for relevant keywords, you can attract leads who are already interested in what you have to offer.

Finally, you can also use social media to generate leads. By developing a solid social media presence and engaging with your audience, you can attract leads and build relationships that will eventually lead to sales.

Is it worth it to buy insurance leads?

It depends on where you’re buying your leads and what kind of quality you’re getting.

If you’re working with a reputable company that can provide high quality leads, then it’s definitely worth it.

However, if you’re buying leads from a less-than-reputable source, you may waste your money on leads that are not a good fit for your business.

It’s essential to do your research and work with a company you can trust to get the most out of your investment.