142 Best Keywords For Insurance SEO Plus Research Guide

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When it comes to keyword research, insurance companies face a unique challenge.

The insurance business is very competitive, and insurance companies are constantly vying for positions on the search engine results pages (SERP). Therefore, in order to be successful, it is crucial to target the right keywords.

SEO for insurance, if done right, can be a huge asset for any insurance company. It can help you get in front of your target audience and generate leads that turn into customers.

SEO keywords for insurance also convert exceptionally well because you are delivering information that your ideal customer is actively searching for.

However, SEO is not a one-size-fits-all solution. The right keywords vary from one insurance company to the next, depending on the products and services they offer.

To help you get started, we’ve compiled a list of the best keywords for life insurance, auto insurance, and health insurance websites.

What are the benefits of SEO keywords for insurance?

There are many benefits of SEO for insurance companies, including:

1. Increased organic traffic

The main benefit of SEO is increased organic traffic. By ranking higher in the search engine results pages, you’ll get more visitors to your website.

2. Greater visibility

SEO can help you get in front of your target audience and generate leads that turn into customers.

3. More keyword opportunities

You’ll have more opportunities to show up in the search results by targeting the right keywords. This can help you attract even more organic traffic.

4. Improved conversion rates

SEO keywords for insurance convert extremely well because you are delivering information that your ideal customer is actively searching for.

5. Lower cost per acquisition

SEO is a long-term strategy that can save you money in the long run. The improved visibility and increased traffic will lead to more customers and a lower cost per acquisition.

Jump to the best keywords for:

Top Life insurance keywords

KeywordSearch VolumeCompetition
life insurance216,00050.04
best life insurance companies sproutt68,283
term life insurance56,12525.28
best term life insurance sproutt53,829
whole life insurance48,98322.17
gerber life insurance46,24014.46
new york life insurance42,26714.87
tricare for life24,40011.08
prudential life insurance24,33315.78
aarp life insurance23,08313.25
american general life insurance22,76410.57
global life insurance20,89811.71
protective life insurance19,21111.62
transamerica life insurance17,34610.86
aig life insurance16,08710.54
life insurance policy15,72723.48
banner life insurance14,84211.42
colonial life insurance12,4839.58
critical illness insurance12,35018.1
burial insurance12,26717.31
guardian life insurance12,06013.39
fidelity life insurance12,04211.36
state farm life insurance11,1379.55
best life insurance10,47518.98
universal life insurance9,57618.79
principal life insurance9,54210.41
term life9,42526.41
term life insurance quote9,40815.15
is life insurance taxable9,3959.62
met life insurance9,3937.34
john hancock life insurance8,80811.06
what is term life insurance8,57810.95
life insurance for seniors8,23614.27
senior life insurance8,23612.39
metropolitan life insurance company8,1869.69
iul insurance8,1337.15
insurance prudential8,050
whole life insurance quote8,0005.86
final expense insurance7,90816.01
american income life insurance7,67810.59
Top Life Isurance Keywords

Top Auto insurance keywords

KeywordsSearch VolumeCompetition
car insurance420,33346.43
allstate ins262,5838.42
cheap car insurance245,83325.85
auto insurance197,41742.92
car insurance quote177,54216.85
direct auto insurance107,37515.37
auto owners insurance80,87515.54
autoowners insurance80,8755.86
cheap auto insurance77,62518.1
car insurance the general70,2085.86
car insurance near me69,4177.98
progressive auto insurance57,95813.13
car insurance companies55,20019.18
progressive quote45,0586.4
geico car insurance43,50012.27
best car insurance41,13321.24
aaa auto insurance40,76711.16
compare car insurance38,70815.12
progressive car insurance38,16711.42
usaa car insurance36,80011.12
state farm car insurance36,4839.82
geico renters insurance36,0679.16
usaa auto insurance32,21711.38
geico auto insurance31,12011.75
motor cycle insurance29,383
statefarm renters insurance28,4923.97
geico insurance quote25,7426.4
state farm auto insurance23,65010.99
car quote23,4839.16
cheapest auto insurance23,04415.76
progressive insurance quote22,9006.68
full coverage car insurance21,40013.79
cheap car insurance quote20,8506.4
aaa car insurance20,2839.51
allstate car insurance19,53311.62
liberty mutual car insurance18,8508.79
car insurance online17,42515.6
average car insurance cost16,9089.16
progressive insurance near me16,7755.04
progressive insurance company16,4508.84
the general auto insurance16,40310.02
root car insurance16,35010.59
best auto insurance16,27516.4
infinity auto insurance15,90010.59
cheap car insurance near me15,3924.61
affordable car insurance15,25014.51
state farm insurance quote15,250
comprehensive car insurance14,55014.79
cheap full coverage insurance13,9175.36
Top Auto Insurance Keywords

Top Health insurance keywords

KeywordsSearch Volme.Competition
florida health insurance25,75013.63
health insurance for self employed16,17510.14
private health insurance10,99222.23
health care insurance9,54215.77
health insurance innovations9,09213.22
pet health insurance7,72515.84
what is a deductible in health insurance7,7245.86
dog health insurance6,0009.07
what is a health insurance deductible5,1497.77
health insurance near me5,1258.25
best health insurance companies4,61911.83
self employed health insurance deduction4,2928.98
what is a deductible health insurance4,2916.06
what is deductible in health insurance4,2916.93
small business health insurance3,71017.37
health insurance portability and accountability act3,31712.74
what is a deductible for health insurance2,5745.04
private health insurance companies2,5158.37
health insurance broker near me2,4615.36
are health insurance premiums tax deductible2,4507.98
how does health insurance work1,9929.28
part time jobs with health insurance1,9258.42
health insurance for small business1,8559.89
opm health insurance1,8258.12
why is health insurance so expensive1,6837.84
health insurance brokers1,62912.34
health insurance washington1,4429.36
what is a health insurance premium1,4366.4
health insurance marketplace login1,428
health net insurance1,3887.91
amazon health insurance1,3685.63
how do health insurance deductibles work1,3335.63
penalty for not having health insurance1,3259.11
list of health insurance companies1,2028.74
health insurance for dogs1,1247.04
united health care insurance1,1037.52
health insurance agent near me1,0485.36
health insurance gov9968.25
aspca pet health insurance92210.49
mental health insurance90111.91
state health insurance assistance program85010.64
cigna health and life insurance company8376.93
how to cancel health insurance8376.06
tax penalty for no health insurance8005.63
long term health care insurance7966.06
highmark health insurance7936.93
health choice insurance7927.04
health partners insurance7926.06
health insurance companies near me7884.61
health alliance insurance7596.4
Top Health insurance Keywords

Additional ways to find insurance keywords

The last thing you want to do is rush your keyword research. However, not taking the time to do keyword research properly will result in you targeting the wrong keywords, which will ultimately lead to a lower ranking in SERPs and less organic traffic.

When it comes to SEO for insurance, keyword research is critical to identify the right keywords.

These tools will help you get started:

Answer the public

Answer The Public is a keyword research tool that generates questions based on keyword searches. This is especially useful for insurance companies. You can use the questions to create content that addresses potential customers’ needs and concerns.

Google Adwords

Always go to the source. For example, if you want more traffic from Google, why not use Google’s own tools for additional data on your research. For example, Google Adwords has a keyword planner that can give you more ideas and keyword trends.

Uber Suggest

UberSuggest is a keyword research tool that uses Google’s suggest a function to generate keyword ideas. It’s an excellent tool for getting long-tail keywords that you may not have thought of otherwise.


SEMRush is a keyword research tool that allows you to see what keywords your competitors are ranking for. This is a great way to get ideas for new keywords to target.

HubSpot’s Blog Topic Generator

This keyword research tool from HubSpot can help you generate blog ideas around topics that are popular among your target audience.

Now that you have a list of keyword ideas, it’s time to start using them in your content.

What to look for when researching SEO keywords for insurance

Here are some tips for finding the best keywords for your insurance website:

Start with broad terms

When you are first starting out, it is important not to focus on broad terms. However, these are the terms that people are most likely to use when they are searching for insurance.

Unfortunately, they are highly competitive. So unless you are an established company and have the time and money to spare, go ahead. 

Some examples of broad terms include:

  • Insurance
  • Car insurance
  • Life insurance
  • Health insurance

Look at your competition

Once you have a list of broad terms, it is time to take a look at your competition. See what keywords they are targeting and try to come up with a unique angle.

Use keyword research tools

There are a number of different keyword research tools available online. These tools can help you find the best keywords for your insurance website.

Target long-tail keywords

Long-tail keywords are a great way to target specific audiences. For example, if you sell pet insurance, you might target the keyword “pet insurance for dogs.”

Use negative keywords

Negative keywords are words or phrases that you do not want to target. For example, suppose you are a life insurance company. In that case, you might want to add the keyword “homeowners insurance” as a negative keyword. This will ensure that your ad does not appear when people search for this term.

Where to use insurance keywords for the best results

On your Google Business Profiles

Local SEO is important for any business, but it is vital for insurance companies. Google Business Profiles are one of the best ways to improve your local SEO.

Ensure to include keyword-rich descriptions and titles when creating your profile. This will help you attract more customers who are searching for insurance in your area.

In your website content

Your website is one of the most important places to use keywords. Make sure to include keyword-rich titles and descriptions. This will help your website rank higher in SERPs and attract more organic traffic.

For example, let’s say your target audience would search for “auto insurance cover rentals” to give yourself the best chance of showing in search results. Therefore, you need to add this keyword in several important places on your website.

  • The page title – This is what shows up in SERPs.
  • The H1 tag – This is the main headline on your page
  • In the body content – Use your keyword throughout your content, but don’t stuff it. A good rule of thumb is to use it once for every 100 words.
  • In the meta description – This is the short description that appears in SERPs. Make sure to include your keyword and make it compelling so that people will click through to your website.
  • In your image alt text – This is the text that appears when someone mouses over an image on your website. Include keywords in your image alt text to help improve your SEO.

On social media

Social media is a great way to connect with your target audience. Ensure to include keyword-rich descriptions and titles when creating your social media profiles. This will help you attract more followers who are interested in insurance.

The search features continue to improve on social media sites. You want to make sure you also keyword-optimize your social media posts.

For example, suppose you are an independent auto insurance agent. In that case, you might want to target the keyword “personal auto insurance” when you are creating a post about your services and setting up your profile.

On Linkedin, you can also show in Google search results if someone searches for a keyword you’ve used in your profile or a post.

In your PPC campaigns

Paid advertising is a great way to reach your target audience. Ensure to include keyword-rich descriptions and titles when creating your ad campaigns. This will help ensure that your ads are shown to people who are interested in insurance.

For example, suppose you are an auto insurance broker. In that case, you might want to target the keyword “best auto insurance companies” when you are setting up your ad campaign.

In your blog posts

Blogging is a great way to generate leads and build trust with your target audience. Ensure to include keyword-rich titles and descriptions when creating your blog posts. This will help ensure that your blog post is shown to people who are interested in insurance.

For example, if you’re writing a blog post about “the best pet insurance for dogs,” make sure to include the keyword “pet insurance for dogs” in the title, meta description, and throughout the blog post’s body.

That’s a Wrap

By following these tips, you can ensure that your insurance company uses keywords effectively to attract more customers through search engines.

Please don’t leave it to chance. Instead, use keyword research to make an informed decision about which keywords to target and then track your progress to ensure that you are getting the results you want.