Everyone has a different idea of what branding yourself or personal branding means to them.
Some think it has everything to do with crushing it on Linkedin or designing a website. Neither are wrong and whatever you decide to do is totally fine. There is no linear direction one should take when branding themselves online.
The question is, is it worth it?
We will be discussing is branding worth it and some things you must keep in mind that will help you determine is branding yourself online is right for you!
- Even if your audience isn’t hanging out online, they will look into you online. Most will admit they would do the same but still do not take the steps to position themselves correctly online.
- Personal Branding compliments your marketing, it’s not a replacement.
- Simple Branding Test – Google yourself and analyse the results. Details inside this episode.
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