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Introduction To Modern Marketing

We briefly discuss what type of information you can expect from the podcast, the definition of modern marketing and how this will be beneficial for financial advisors who want to improve their marketing online.

Key Takeaways

  • Definition of Modern Marketing – An all-inclusive method of using online marketing to initiate a digital experience for the consumer where 90% of the sales process is complete when the initial contact is made.
  • We are entering the age of education first marketing. You have to earn the next step in the customer journey.
  • Marketing is Evolving – Clicking on a Google Ad, filling Out a form, scheduling a call is requiring more steps now that you are dealing with highly critical, more savvy prospects whom are conditioned to tune out ads and pitches.

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