Yes, keywords can be two words. They can be any length as long as your target audience is using them.
The longer the keywords are, the more difficult they will be to rank for. So make sure the length of your keywords is actually used in search results.
This is because it’s not likely that people are typing in long, entire sentences into Google when searching for something.
Instead, they are usually just typing in several words that describe what they are looking for.
So, if you want to rank for long keywords, you will need to have a lot of content on your site.
Finding a balance between length and difficulty when choosing your keywords is essential.
Is there a perfect length for keywords?
The perfect length of a keyword is as long or as short as searchers use when they are looking for something.
So, if searchers are searching for a “financial planner in New York City,” your perfect keyword length would be those entire six words.
However, if searchers are looking for “retirement planning,” a shorter keyword length would be better, although more challenging to rank for.
To sum it up, there is no perfect keyword length.
Every keyword will be different, and you’ll have to experiment to see what works best for you.
The best way to find the right keyword length
The best and first way to discover the right keyword length would be to go straight to the source.
Google the topic you want to write about and see what comes up.
Notice the length of the keywords that are being used in the title tags and throughout the articles.
This will give you a good idea of how long the keywords are and what keywords are used.
Then, you can start using those same keywords in your content to see if you can rank for them.
Next, If you want to be a little more scientific about it, you can use Google Adwords Keyword tool or another software like Ahrefs.
These tools will help you research what keywords are used most often and how difficult they would be to rank for.
You can then use this information to choose your content’s keywords.
How do you know when you’ve found the right keyword length?
There is no one right answer to this question.
It will vary depending on the topic, your target keywords, and your goals.
The best way to know if you’ve found the right keyword length is to experiment and see what works best for you.
You have to use your best judgment on is there enough people searching for this term, does this term help your target audience, and whether this term is something you can rank for.
The more you create content and begin to see what ranks, you’ll better understand what keyword lengths work better for you and your business.
The most important part of finding the right keyword length
Since there is no straightforward way of knowing you are using the right keywords or length, you have to focus on creating more content.
Ranking content is all about research, creating high-quality content, and creating enough volume.
A few pieces of content here and there are not what you need to be successful with your content.
You must create a ton of content, test different keyword lengths, and analyze the results to see what works better for you.
The most important thing is not to give up.
Keep creating content, and eventually, you’ll start to rank for the keywords you are targeting.
When it comes to SEO, there is no magic bullet or easy answer.
It takes hard work, dedication, and a lot of content to be successful.
Additional articles on this topic
What Are Primary and Secondary Keywords in SEO
What are the 3 types of keywords?