An example of a keyword would be “desserts” if you were writing a recipe book with desserts.
You would not want to be vague and say things like cookbook because that is broad.
For example, someone wanting to learn about the Carnivore diet would not be looking for a cookbook that focuses on desserts.
Some other examples of keywords are: “How to,” “Best way to,” “Easiest way to,” “Solutions for,” “Prevention of,” “overcome,” and “tips for.”
These are all examples that somebody might type into a search engine if they were looking for something specific. For instance, if you are writing about how to train a dog, then using the keyword “how to train a dog” would be beneficial.
Short tail keyword example
Short-tail keywords are typically one or two words, and they are very specific. For example, “German Shepherds” is a short tail keyword.
Someone is likely looking to learn about a lot of various details about German Shepherds if they use this keyword.
This might include things like:
- Characteristics of German Shepherds
- The history of German Shepherds
- How to train a German Shepherd
- How to care for a German Shepherd
- What do German Shepherds eat?
- Do German Shepherds bark a lot?
Long tail keyword example
Long-tail keywords are typically three or more words, and they are very specific. For example, “how to train a German Shepherd” is a long-tail keyword.
It’s likely that someone is looking for a specific answer to a question they have about German Shepherds if they use this keyword.
This might include things like:
- How to potty train a German Shepherd
- How to stop a German Shepherd from biting
- How to make a German Shepherd obey commands
- How to get a German Shepherd to walk on a leash
- How to socialize a German Shepherd
- How to train a German Shepherd to be a service dog
Localized keyword examples
Localized keywords are keywords that contain a location. For example, “German Shepherd breeders in Los Angeles” is a localized keyword.
If they use this keyword, they are looking for German Shepherds breeders, specifically in the Los Angeles area.
This might include things like:
- German Shepherd breeders near me
- Los Angeles German Shepherd breeders
- German Shepherd puppies for sale in Los Angeles
- German Shepherds for sale in Los Angeles
Conclusion
These are just some examples, but you can see how long-tail keywords are much more specific than short-tail keywords.
And because they are specific, they are often easier to rank for in search engines.
Focus on what you want to accomplish from your content and SEO efforts, and be sure that the keywords you choose are in line with those goals.
Once you create a healthy amount of content on the site, you can also use Google Search Console and other tools to see which keywords your site is ranking for and get an idea of which ones are driving traffic.
Then you can create more of that type of content to attract even more traffic.
Additional articles on this topic
What Are Primary and Secondary Keywords in SEO
