Google Testing Third Party Reviews For Google Business Profile
The recent insight from Mike Blumenthal only reaffirms what I’ve been advocating: the road ahead for SEO and E-E-A-T centers around nurturing a strong brand. Google is now dipping its toes into incorporating reviews from external platforms on Google Business Profile. As I pointed out in a recent piece on LinkedIn linked here, the emphasis on a brand’s authority across different platforms is poised to be a cornerstone in the future of SEO. Deepening your