Once you have answered all the essential questions on our checklist, it’s time to put up the pieces together. Follow our step-by-step action plan below to guide you in building a personal brand.
Step #1: Define your branding goals
As we mentioned above, goal setting is key to achieving what you want with personal branding. It helps establish a clear path, identify the challenges of building a personal brand, and motivate you to keep moving forward on your journey.
But what do these personal branding goals exactly look like?
Marketing Nuts founder Pam Moore discussed the top 7 personal branding goals in her podcast, which include:
- Increasing brand awareness of your business
- Establishing authority in your industry
- Generating more leads
- Boosting your sales
- Decreasing the sales cycles
- Connecting with influencers
- Building a community
When building a personal brand, think about which goals you want to achieve. Having a specific goal in mind lets you create more focused and effective personal branding content.
Step #2: Determine your value
Previously, you asked yourself what value do you offer. It’s time to put the answer on paper.
You should be able to say what your brand is all about in 20 words or less. To make this, list down the things you are most passionate about. These can be things you’re good at, something you love doing, or things you are most confident to work on.
Then, trim down the list to the top three passions you can offer to help others.
This will serve as your value that you communicate to your target audience.
Step #3: Identify your audience
Don’t write for everybody. Based on your value, determine who your target audience is.
These people that you should be targeting include:
- Those who will pay you
- Those who will influence the person who pays you
- Those who will benefit from your message
Then, create a buyer persona for each individual. A buyer’s persona describes who your ideal customers are. The more detailed the persona is, the better.
Creating focused content based on these personas allows you to connect with your audience on a deeper level.
Step #4: Define your brand voice
Being genuine makes your brand as human as possible. This helps you connect better with your audience. But how do you make your brand authentic?
By defining your brand voice.
Your brand voice is how you communicate with your audience. It contains the language you use, the tone you speak, your purpose, and the character you aim to invoke in your content.
Image from Social Media Explorer
Your brand voice plays a big part in how effective your brand message will be. Be sure to decide how your brand will sound when you start branding online.
Once you’re clear with your value, your audience, and your brand voice, it’s time to develop your personal branding statement.
Step #5: Develop your branding statement
A personal branding statement is a short sentence that sums up what your brand is all about. It is an essential piece that conveys the value you provide to your audience and why should they care about you.
Your personal branding statement is one of the first things that your audience will see when they check your brand. Thus, it’s vital that you take your time in creating a compelling statement.
When creating your statement, make sure it is clear and concise, about 1-2 sentences. It should also include your value and is directed toward your audience. It also pays to be authentic.
If you want to be inspired and get your creative juices flowing, check out our list of fantastic personal branding statement examples here.
Step #6: Build your presence online
The next step is finally building your presence online.
In this phase, you have to sort out the social media platforms that will be relevant to your personal brand. These are the platforms where your audience thrives.
Social media is an excellent place to start. For those who want to establish thought-leadership, LinkedIn is one platform that you shouldn’t miss.
Aside from social media, you should also build or upgrade your personal website. While social media networks are helpful, don’t just rely on these third-party platforms. These social networks may lose their popularity one day along with the effort you invested in them.
On the contrary, a website is a platform that you own and have full control of. This platform allows you to establish your presence and continue to be relevant in the long-term.
As you go along your personal branding journey, you will also need to go beyond owned media to strengthen your online presence. This involves features in prominent media like Forbes, Entrepreneur, or even your local news sites.
Step #7: Create focused personal branding content
Now that you have set up your social media accounts and website, it’s time to work on the meat of your brand: content.
Content is a powerful tool in establishing your brand. A well-thought content plan wins people’s trust.
Through the content you’ll make, you can demonstrate your expertise and position yourself as an authority in the field. It also helps connect people within the industry and build community.
Most importantly, content offers solutions to the problems of your target audience.
That’s why it’s important that you identify your audience and their pain points. By doing so, you are narrowing down the topics to come up with a pool of ideas that are focused on helping your followers.
Also, remember that the key here is being authentic, consistent, and helpful with the content you make.
Step #8: Build relationships within your industry
Don’t just post content and move on working on a new one.
It is important that you reach out in your industry so you can get found online. But how?
You can start with simple networking. Commenting on other people’s posts or sharing someone else’s content can go a long way. This is especially true on LinkedIn, where posts soliciting conversations reach more people.
From there, you can take the conversation to one-on-one interaction. Take a look at this example when you interact with others on social media platforms.
Just keep in mind to always be helpful when interacting with others. It’s the secret to creating valuable relationships within your industry.
Step #9: Monitor your progress
As you work on building your personal brand, make sure that your strategy is working. This is one crucial step that many personal brands often overlook.
To measure your success, set key performance indicators (KPIs) as you determine your personal branding goals. These KPIs will tell you what works and when do you need to adjust your strategy.
Some tangible metrics that can determine your success include:
- The number of your followers
- Engagement, especially comments on your posts
- Page visits
- Mention of your name on social media
- Sales growth