Bezos, founder and CEO of Amazon, made it clear that businesses should retain their “Day 1 company” mindset. According to him, Day 1 companies are those that are at the beginning of their potential.
They are obsessed with customers and make quick high-quality decisions as opposed to Day 2 companies that become stagnant, “Followed by excruciating, painful decline.”
This kind of branding mission statement tells a lot about yourself as a leader of your organization. It summarizes how you intend to make an impact on your audience, and is a crucial step to develop a solid personal brand.
2) Build a personal website
When establishing personal brands, first impression matters. Having a professional website is key to leave a positive impression on your audience.
With a personal website, you can publish your own content and create your own narrative. It gives you control over what people will see and read about you.
More importantly, your website will serve as your salesperson who will work for you 24/7 to promote your brand. This is especially true when you optimized it for search—a great way for people to find you online.
3) Develop your social media strategy
When it comes to establishing authority, LinkedIn is arguably the most important platform to have your online presence. It allows you to showcase your experience, values, and achievements in a well-crafted profile.
The channel also lets you gain social proofs, get exposure, and connect with industry peers that can significantly boost your credibility.
LinkedIn is a valuable platform to build a personal branding. When developing a social media strategy, make sure that LinkedIn is your top priority.
Use the platform to help others with your expertise, connect with them, and attract a following that can become an asset to your company.
4) Showcase your expertise
Most experts today branch out from their respective roles to perform different activities. These “extracurricular” activities are what launch their reputation among their peers.
There are several ways to do this. You can author a book, get speaking engagements, maintain a blog, or guest posts in another expert’s blog.
Also, you can even showcase the expertise of other relevant people to your industry on your social media accounts. This shows you respect fellow experts and will help build your brand and credibility.
5) Be helpful to your audience
As you showcase your expertise, you should have the best interest of your customers at the top of your mind. Consumers today can see through your and marketing. They know the difference between a brand’s authenticity and insincere sales strategy.
But how do you win the hearts of your audience? By being helpful to them. Address their needs with well-crafted and valuable content that will help them solve their problems. Develop a solid content strategy with your audience in mind.
6) Get your team involved
In our report entitled Building Brands Within a Brand, my team tackled the importance of employee personal brands to the success of a business. Employers who motivate their employees and executives to build their own brand can benefit in several ways.
Based on the report, employees have the power to increase your reach, engagement, and sales by a significant percent.
Thus, you must get your employees involved in building your reputation online. You’ll be surprised how 61% of employees are willing to go above and beyond their duties to help the company.
7) Build a community
When building your brand, ensure that you focus on a specific niche. Determine which area of expertise you want to be known for, and then build a community around it.
When creating a community, a more targeted audience is better than a broader audience. So, target a specific audience, including potential customers, clients, and investors, who would be interested with your insights.
Then, create a LinkedIn group with these individuals where you can interact with each other. Building a community allows you to create valuable relationships with your prospects.