There are a lot of financial keywords that can help boost website SEO.
But just choosing any old keyword or topic to write about won’t get you far – you need to ensure that your chosen keywords are relevant to your business and that people are actually searching for them.
In this post, we’ll show you how to find the best financial keywords for your website and give you some tips on how to use them effectively.
What are financial keywords?
Financial keywords are simply the words and phrases people use when searching for information about finance-related topics.
For example, someone might search for “personal finance tips” if they’re looking for advice on how to manage their money. Or, someone might search for the “stock market crash” if they want to know more about what caused the recent stock market crash.
You want to be as close to the top of search engine results pages when this happens.
The top 3 results on the search engine results page get over 60% of the traffic, while the first result gets over 30% of the traffic.
That’s a lot of potential website visitors that you could be missing out on if you’re not ranking for the right financial keywords.
Why are keywords important?
To elaborate more, let’s say you offer financial planning services.
Suppose someone searches for a “financial planner near me,” and your website doesn’t come up in the results. Unfortunately, there’s a good chance that person will never find your website – and you’ll miss out on a potential customer.
On the other hand, if your website does come up in the search results, there’s a good chance that a person will click on your listing and visit your website.
Keywords are essential because they can help people find your website. And if you choose the right keywords, you can attract lots of high-quality website visitors interested in what you have to offer.
Most Searched Keywords in the Financial Services sector
To help you get started, here are some of the most search keywords and keyword phrases for financial service professionals:
| Keywords | Search volume | Top of page bid (low range) | Top of page bid (high range) | Competition |
| ally financing | 246,000 | $1.48 | $5.68 | LOW |
| financial advice | 165,000 | $8.34 | $27.81 | MEDIUM |
| securities finance | 110,000 | $0.89 | $2.27 | LOW |
| credit service union | 110,000 | $0.16 | $2.58 | LOW |
| personal financial | 74,000 | $2.73 | $10.44 | LOW |
| financial planning | 60,500 | $6.40 | $23.73 | LOW |
| desert financial credit union | 60,500 | $3.56 | $10.59 | LOW |
| ally financial auto | 33,100 | $1.59 | $5.57 | LOW |
| service finance | 33,100 | $2.31 | $8.83 | LOW |
| financial management | 27,100 | $2.59 | $12.01 | LOW |
| wealth management | 27,100 | $7.40 | $21.85 | MEDIUM |
| money management | 27,100 | $4.25 | $11.15 | MEDIUM |
| pnc personal banking | 27,100 | $1.87 | $3.70 | LOW |
| financial services | 22,200 | $4.68 | $12.63 | LOW |
| financial institutions | 22,200 | $2.38 | $7.50 | LOW |
| pnc stock | 22,200 | $1.62 | $40.00 | LOW |
| financial consultant | 14,800 | $7.89 | $36.62 | LOW |
| financial banking | 14,800 | $2.63 | $9.34 | LOW |
| national financial services | 12,100 | $1.97 | $5.03 | LOW |
| financial planning near me | 12,100 | $9.18 | $33.56 | MEDIUM |
| financial hardship assistance | 12,100 | $1.76 | $9.70 | MEDIUM |
| financial company | 9,900 | $3.24 | $12.29 | LOW |
| my primerica | 9,900 | $2.11 | $6.43 | LOW |
| international financial services centre | 9,900 | $3.31 | $6.55 | LOW |
| investment advisory | 9,900 | $8.82 | $27.89 | MEDIUM |
How to choose the best keywords for your financial advisor businesses?
When choosing the best keywords for your financial business, there are a few things you should keep in mind:
Relevance
The keywords you choose should be relevant to your business. For example, if you offer financial planning services, you wouldn’t want to target the keyword “how to buy a home” because it’s irrelevant to your business.
Something like retirement planning or similar keywords would be a more relevant keyword.
Competition
You also want to choose keywords that have low competition. This means that there aren’t a lot of other websites trying to rank for that particular keyword.
If you choose a keyword with high competition, it will be tough (and expensive) to rank for that keyword on the search engine results page.
Top keywords typically have high competition. So, if you’re just starting with your SEO strategy, it’s best to avoid these types of keywords.
Monthly Search volume
The keywords you choose should also have a good amount of monthly online searches. There’s no point in targeting a keyword that no one is searching for.
You can use Google’s Keyword Planner Tool to find specific keywords with a high monthly search volume.
Long-tail keywords
Finally, you want to focus on long-tail keywords. These are more specific keywords and usually have a lower search volume.
For example, “retirement planning for baby boomers” is a long-tail keyword. It’s more specific than just “retirement strategies,” and it has a lower monthly search volume.
Long-tail keywords may not get as much traffic as short-tail keywords. However, they’re usually easier to rank for – and they can still bring in a reasonable amount of relevant traffic that will actually turn into clients.
Marketing Trends Insights
Successful keyword research can help you identify and target SEO keywords that people will be looking for.
You can use Google Trends to determine which keywords are being searched for the most in your industry.
This is helpful because you can target these keywords in your content and marketing campaigns. As a result, you’ll be more likely to attract website visitors who are actually interested in what you offer.
Keyword research tools
An SEO Tool is great, but they are not entirely accurate. They should just be used as an additional data point along with other research methods.
SEMrush is a popular keyword research tool that can help you find relevant keywords for your business.
Simply enter a seed keyword into the tool. It will generate a list of related keywords and their monthly search volume and competition level.
SurferSEO also has a great feature that lets you find topic clusters for your seed keyword.
A topic cluster is a group of related keywords that you can target in your content. This is helpful because it allows you to create comprehensive, informative articles covering all aspects of a particular topic.
Google keyword planner is also one of the great free tools you can use for your keyword research.
It can help you find new keywords relevant to your business and have a good amount of monthly searches.
How to use financial keywords effectively?
Once you’ve found the right keywords for your business, you need to use them effectively in your content and marketing.
Here are a few tips:
Use keywords throughout your website
Make sure to use your keywords on your website – in the titles and headers of your pages, in the body of your content, and in your meta descriptions and tags.
This will help Google understand what your website or landing page is about, and it will be more likely to show up in the search results for those keywords and drive traffic to it.
Using content marketing
Search engine optimization revolves around delivering the right content to the right user at the right time.
This means that you need to create content relevant to your target keywords.
Your content should be informative and helpful, and it should include the keywords you’re targeting. But don’t stuff your keywords in there – that will just turn off readers, and it won’t help your SEO.
Use pay-per-click advertising
In addition to optimizing your website for organic search, you can also use pay-per-click (PPC) advertising to get your website in front of prospective clients who are searching for the keywords you’re targeting.
With PPC or paid search campaigns, you can use Google keyword planner to bid on keywords and have your ad show up in the search results when someone searches for those keywords.
You only pay when someone clicks on your ad, so it’s a great way to get targeted traffic to your website.
Google ads can be a great way to get in front of your target audience and attract new clients.
Optimizing your profiles
SEO ranking goes beyond search. You want to optimize your profiles on social media and directories.
Include your keywords in your profile descriptions and in the tags of any content you post.
This will help you attract more targeted traffic from these platforms, and it can also help you improve your SEO ranking.
Building backlinks
One of the most important ranking factors for SEO is backlinks.
Backlinks are links from other websites to your website. Google sees these links as “votes” on the quality of your website, and the more votes you have, the higher you will rank in the search results.
There are a few ways to get backlinks:
- Submit your website to directories
- Write guest posts on other blogs
- Create helpful resources that other websites will link to
- Reach out to other websites and ask for a link
The key is to get high-quality backlinks from websites that are relevant to your business. Don’t just go for any old website – focus on getting links from websites that will send you traffic.
Monitoring your progress
Finally, it’s essential to monitor your progress and adjust your SEO strategy.
There are a few ways to do this:
- Check your website’s traffic using Google Analytics. This will show you how much traffic you’re getting from organic search and what keywords they’re using.
- Monitor your SEO ranking. Use a tool like Google keyword planner to track your ranking for your target keywords.
- Check the number of backlinks you have. Use a tool like Majestic or Moz to track the number of backlinks pointing to your website.
You can see what’s working and what’s not by monitoring your progress. This will help you adjust your SEO strategy so that you can continue to improve your ranking and get more traffic from organic search.
Wealth management keywords FAQ
What are the 3 types of keywords?
Fat head keywords, chunky middle keywords, and long tail keywords are the three types of keywords.
- Fathead keywords: These are the one or two-word searches like “wealth management.”
- Chunky Middle Keywords: These are three to five-word searches like “high net worth wealth management.”
- Long-tail Keywords: These are six or more word searches like “ultra high net worth individual wealth management.”
There is another group of three types of keywords you need to be aware of when running PPC ads: broad keywords, phrase match keywords, and exact match keywords.
- Broad Keywords – A broad keyword is a keyword with multiple meanings like “wealth.” When someone searches for this term, they could be looking for anything from how to become wealthy to information on wealthy people.
- Phrase Match Keywords – A phrase match keyword is a more specific keyword, like “wealth management.” This keyword is more likely to be used by someone who is actually looking for wealth management services.
- Exact Match Keywords – An exact match keyword is an even more specific keyword like “ultra high net worth individual wealth management.” This keyword is most likely to be used by someone specifically looking for wealth management services for ultra high net worth individuals.
What does SEO mean in business?
SEO is an abbreviation for “Search engine optimization.” It is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.
What is SEO and why do I need it?
It is a long-term marketing strategy developed in order to improve a website’s visibility and organic search results in google and other global search engines.
Organic search results are the web page listings that most closely match the user’s search query. They appear as a result of the search engine’s algorithms and not because of paid advertising.
Why is SEO important for wealth management?
SEO is important for wealth management because it can help you attract more clients and grow your business for financial advisors or as a financial consultant.
When potential clients search for wealth management services online, you want your website to appear as high up on the list of results as possible. The higher up you are, the more likely people are to click on your website.
If you don’t invest in SEO, your website will be buried on the second or third page of the search results, and you’ll miss out on potential clients.
SEO is a long-term marketing strategy. It can help you build trust with potential clients, establish your brand as an authority in your industry, and generate leads that will result in new business.
What is an example of keywords in wealth management?
A few examples of keywords used in wealth management are search terms like financial planning, retirement planning, investment advice, portfolio management, and tax planning.
What are high-ranking keywords?
High-ranking keywords are the words and phrases most relevant to your website and business and have a high search volume. That means a lot of people are putting those terms in this search bar.
Some factors that determine whether a keyword is high ranking are the relevance of the keyword to your website, how often people search for that keyword, and how many other websites are using that keyword.
A good mix of high and low-ranking keywords is vital for your website so you can attract both new and returning visitors.
How can I improve my SEO?
There are several things you can do to improve your SEO, including:
1. Researching and using high ranking keywords on your website
2. Optimizing your website for Google search
3. Creating quality content that people will want to share
4. Building backlinks to your website
5. Promoting your website through social media and other online channels
6. Monitoring your website’s SEO regularly and making changes as needed
