What you must be aware of in 2022 going forward.The world is shifting to a cookieless experience. Consumers appreciate the coming shift but will make it harder for firms and financial advisors to reach them as we have grown accustomed to with online marketing. The things we have relied on for years like the Facebook pixel and open rates on our newsletters will be a thing of the past.Wondering how you will effectively reach and convert your target market in a cookieless environment? I unpack more details in this episode.
Key Takeaways
- Develop digital marketing strategies with Traditional marketing fundamentals.
- Preparing for cookieless marketing now will allow you to use what data we can still gather to create ‘Owned’ digital experiences that are better optimized once cookieless marketing fully rolls out.
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