Blog - Page 9 of 21 - Steven J. Wilson

Brand Consultants: Guide To Spotting A Shady Branding Consultant

You’ve likely wasted money on firms, agencies, and consultants who under-delivered if you’ve been in business for any length of time. It’s easy to get taken advantage of when you’re unfamiliar with all the options and brand consultants out there. When it comes to branding, don’t be pennywise and pound foolish. When trying to find a bargain on something like your branding, which increases your future earnings potential, you could be getting taken for a

Accountant looking at website analytics on tablet and smiling because of SEO results

SEO For Accountants: 14 Tactics To Acquire Clients With Search

One of the best digital marketing strategies is SEO for accounting firms. It can help you reach your target audience and convert them into leads and new clients without sending outreach emails, Linkedin DMs, or making cold calls. Accounting firms are able to use your website as more than just a nice-looking digital business card. You can turn your website into a powerful marketing tool that will help you generate leads and grow your accounting

Accountant filming social media content on his cell phone

Social Media Marketing for Accountants, CPA’s: Leads & Followers

There’s no denying the power of social media for accounting firms. But with so many social media platforms and options, it can be tough to know where to start – or how to stand out from the crowd. In this article, we’ll discuss some tips and strategies for social media marketing success as an accounting or CPA firm. Why should accountants have social media strategy? Nowadays, a firm’s social media presence is more than just

Financial advisor looking at her laptop excited about her new website

What is the best website platform for financial advisors?

Without a doubt, WordPress.org is the best platform for financial advisors. You will be able to customize and scale your website based on whatever your business needs are. While website builders are great options if a financial advisor has very basic needs and wants to start your online presence, they leave much to be desired. WordPress.org provides you with much more control and flexibility. This is especially important if you are planning to use your website as

financial advisor smiling looking at the website her built with a website builder

What website builders do financial advisors use? Pros and Cons

The rise of website builders has made owning and creating a website more accessible than ever before. For financial advisors, this has opened up a new world of opportunities for marketing and branding their business. While there are many different website builders on the market, we’ve compiled a list of the most popular ones that financial advisors are using today. Website Builders for Financial Advisors All website builders are not created equal. Some are better

21 Ways To Drive More Traffic To Your Website

Website traffic is crucial for business owners. More traffic to your website could mean more sales, Ad revenue, email subscribers & leads, so it should be a top priority. While you know that you should be driving more traffic to your website, it not as easy as some make it sound. It doesn’t take much to overcomplicate the process and get confused about what to do next. So, it’s time you learn the many ways

11 Vital Personal Branding Tools You Should Start Using

Personal branding can be time-consuming. It involves a long list of to-dos that can be difficult to accomplish without the proper tools and guidance if needed. Fortunately, there are a plethora of tools for personal branding that will make the task a lot easier. From free tools to paid, you can find various apps and services that can help you stay on top of everything. In this post, we rounded up the vital tools to start

How Personal Branding for Founders Can Grow a Startup

Growing a startup from scratch is no easy task. Building brand awareness is one thing. Gaining the trust of your customers is another. How do you convince people to do business with you over your competition, especially if you’re new in the market? This is where personal branding for founders comes in. For many startups, a strong personal brand can shine a light on the business. It can be the key to cultivating buzz and gaining your audience’s trust.

Attract More Ideal Clients By Sharing Your Core Values

Everyone wants to find their people. In business, that translates to finding your clients. Even better, finding your ideal clients. That’s the point of personal branding. You’re not just trying to reach anyone and everyone who might kind of sort of need your products or services. The tricky part is figuring out exactly how to find your people. While there are several methods to find your ideal clients and help them find you, we will discuss connecting through

14 Fantastic Examples of Personal Branding Statements

Having a personal brand offers plenty of competitive advantages whether you’re a founder of a startup, an executive, or an entrepreneur. It’s an essential piece if you want to grow your business. When creating a strong personal brand, one of the first things you need to have is a personal brand statement. This short piece about your personal brand has a great impact on all your branding efforts. Thus, it’s crucial that you craft an effective statement. And what better way

Make your marketing and AI initiatives fuel your revenue not just your reports.