By Steven J. Wilson With 3.8 billion individuals found on social media in 2020—and perhaps more in the coming years—these social media platforms should take top priority in every financial advisor’s marketing strategy. Social media is free-to-use, easily accessible, and highly engaging—which is why financial advisors can use social media
All content is not created equal. Using licensed content as a financial advisor is likely holding you back. If you understand the algorithms, which is explained in the episode, you know licensed content is doing exactly the opposite of what the algorithms want to see. So if you are using licensed content
100% of all the content created on social media comes from only about 1.5% of users. One reason is that it can be difficult to please these algorithms by posting daily, engaging with other content on the platform, and proactively growing your following. That is why you should focus on
Everyone has a different idea of what branding yourself or personal branding means to them. Some think it has everything to do with crushing it on Linkedin or designing a website. Neither are wrong and whatever you decide to do is totally fine. There is no linear direction one should
We briefly discuss what type of information you can expect from the podcast, the definition of modern marketing and how this will be beneficial for financial advisors who want to improve their marketing online. Key Takeaways Definition of Modern Marketing – An all-inclusive method of using online marketing to initiate
By Steven J. Wilson All businesses, whether small, medium, or large-scale, have risks because they entail investments. As such, it’s just normal for us to partner with those whom we know and trust. People naturally entrust their finances to the most credible person such as close friends and family. This
Financial services consulting that’s not like the other guys!
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