The Benefits Of Using A Personal Branding Consultant

Personal Branding Consultant

Do you want to be known as a thought leader in your field? A strong personal brand helps you position yourself as an industry authority. With solid expert branding, you’ll gain an advantage over your competitors and establish your career for long-term growth.

However, developing a strong personal branding DIY-style can be a struggle for many founders and executives. Getting started is already challenging. Along the way, you will face obstacles that can cut short your journey to industry recognition.

But you’re not alone in this journey.

If you want to get past all the challenges, consider seeking the help of a personal branding consultant.

Here, learn why you should engage in personal branding consulting. Discover how a personal branding strategist can help you create a winning brand, and what you should look for in a trustworthy partner.

What is a Personal Branding Consultant?

personal branding consultant is someone who is passionate about branding and helping people. Using his expertise in personal branding, this specialist helps people develop, maintain, improve, reinvent, and manage their personal brands.

For executives who aren’t digitally native, personal brand consultants can guide you in creating a credible narrative to build your reputation online.

4 Ways a Personal Brand Consultant Can Help 

If you’re new in personal brand creation, you would benefit from hiring a branding specialist. Here’s how.

 

Helps you define your goals

A successful executive branding starts with a goal in mind. It is a consultant’s job to develop a strategy that aligns with your business goals.

The consultation process often starts with an assessment of your brand. In this phase, your consultant evaluates where you are currently standing. Then, he helps you narrow down what you want to achieve with your branding.

Having an expert to partner with is important if you feel like your goals are unattainable or too ambitious. These branding specialists can weigh on your goal-setting so you’ll know that you’ll be taking the right path.

 

Points out your strengths and weaknesses

In the initial stage of the consultation, you will also undergo a personal branding audit. Here, the branding specialist will pinpoint which aspects are working and which areas need to be improved or stopped altogether.

This involves analyzing your social media, website analytics, and the competition. To determine your strengths and weaknesses, you will have to answer important questions about yourself, such as:

  • Are you using the available platforms properly?
  • Do you have an updated website?
  • Do you publish enough content on your website to demonstrate your expertise?
  • Are your profiles consistent across all social media channels?
  • Do you use marketing strategies that are staples in your industry?

The specialist will have you reflect on these kinds of questions. Depending on your answers, he will know what you need to work on to develop a solid personal brand strategy.

 

Guides you in developing a solid strategy

Once the assessment has been laid out, it’s time to develop a personal branding strategy. With professional help, you’ll know how to use social media the right way.

When building your reputation, details matter. These specialists will help you create a polished and consistent branding that reflects your personality and expertise across all your social media platforms.

Many executives are also hesitant to be online because they don’t know what content should they post. If this is the case, a personal branding consultant can also help you with that.

Branding experts are more than willing to share the secrets of how your content can be found online. In a crowded space like social media, the right content and outreach strategy are key to connecting with your audience, investors, and the press.

 

Saves you from falling into personal branding pitfalls

As we’ve mentioned before, the path to personal branding is riddled with challenges. Without professional guidance, it’s easy to get caught in the common pitfalls of building your online reputation.

For instance, many executive brands can become rigid and formal as if they were corporate brands. Others also make claims that are beyond their ability just to get more business.

Personal branding consultants have seen them all. Hence, they are the best person to reach out if you want to avoid these traps. Their wisdom and experience can save you money, energy, and time in the long-term.

How to Choose a Personal Brand Consultant

Now that you know how you can benefit from a branding expert, it’s time to look for one who will get you started on your journey. To find the right strategist, we listed down some factors you should consider when choosing a branding specialist.

 

Has a good branding

Steven J Wilson Personal Branding Consultant

If someone claims he’s an expert in branding, he should have proof to back it up. What better way to check someone’s expertise than to see his own “branding”?

Good branding has a well-designed website, updated blog, and consistent social media profiles. Pay particular attention to his LinkedIn profile, which is arguably the most important social media platform for experts.

If he has authored a book, conducted studies, or had several speaking engagements, these are also great signs that you’ll be working with a reliable marketing partner.

 

Offers years of experience

Many of today’s branding specialists are self-taught. They developed their processes doing trials and errors, testing theories, and analyzing the results.

With years of experience, good personal brand consulting services have created a defined, repeatable program to build executive brands. They boast of a deep portfolio and extensive case studies about how they have established personal brands.

Also, look for client testimonials that will attest to the credibility of the expert you’ll be partnering with. If he can give contact details of past clients, that’s also a good sign that you’re onto the right person.

 

Offers free branding audit

A free branding audit even before a formal consulting begins is a sign that you’re working with someone who has your best interests. Not only that, but the experience also gives you a glimpse of what’s in store for you when you proceed with the actual consulting process.

 

Asks the right questions

A cookie-cutter approach doesn’t work in personal brand building. For your branding to flourish, you need a customized strategy that fits your distinct needs.

That’s why it is crucial that a specialist asks questions about you. The right questions allow him to craft a personalized strategy that is aligned with your goals.

If the specialist doesn’t ask questions, yet is promising to “develop” personal branding strategies for your brand, you should proceed with caution.

 

Is passionate about you and his work

About Steven J Wilson

Finally, a trustworthy personal brand consultant is genuinely passionate about his clients. Working with a strategist is a serious commitment, and your executive branding can make or break you and your business. You have to feel at ease that your name is in the right hands.

A passionate consultant is always eager to expand his knowledge so he can serve his clients to the fullest extent. His passion to see your reputation grow can overcome obstacles that may come your way.

Simply put, a passionate personal brand strategist does his best to help his clients.

Partner with a Personal Branding Consultant Now

Building a successful executive branding that can win new clients is hard. But only when you do it alone. Fortunately, there are branding experts who are willing to help you in creating, maintaining, and marketing your name online.

If you want to save money, energy, and time building your reputation on social media and beyond, partner with a personal branding consultant now.

Steven J Wilson & Associates is a team of branding experts equipped with systems, processes, and courses that we developed throughout our years of marketing experience. 

Feel free to contact us for all your personal branding needs.

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A Helpful Guide To Personal Branding For Executives

Branding Executives

Look around at the C-suite executives in your field and you’ll find certain individuals getting all the attention. Whether it be the media, business communities, or clients, they are all wanting to be associated with these people—and by extension, their company brands.

How are they getting all that industry fame? Are these executives much more knowledgeable than you?

The answer is no.

They are just like the rest of us in the C-suite position—great leaders with the technical know-how to manage the business. But what sets them apart is their courage to charter what many executives fear the most: getting personal on social media.

While many executives are still hesitant about developing their personal brands online, these individuals have fully embarked on the task. Now, they have risen to national prominence.

If you want to share the same authority that these industry stars are enjoying, it’s time to consider building your personal brand. In this guide, we’ll help you develop a personal branding strategy that can bump your career to the next level.

Why Executives Should Develop Their Personal Branding

Before we proceed with the strategy, first, I want to emphasize one vital element you will need to see you through your personal branding journey. It’s persistence.

Developing your personal brand comes with challenges along the way. That’s why it’s important that you remain persistent and keep moving forward. You never know what will be the springboard that gets others to read, follow, and ultimately use your products or services.

To fuel this persistence, let’s take a peek at what awaits you at the end of this journey. Here, discover the competitive advantage of personal branding for executives like you:

A strong personal brand helps build your authority. When people see you as an expert in your field, you get to stand out from the crowd. You get more visibility and become the go-to person when it comes to issues related to your area of expertise.

Highly-visible experts can build their network and connect with people. They get the chance to build valuable partnerships with fellow experts. This opens up opportunities for both parties to strengthen their respective businesses.

With a strong personal brand, you attract more quality investors and clients. People are naturally drawn to experts to solve their problems. And when you build your reputation as an expert, you gain an advantage over your competitors.

Having a well-established executive brand allows you to charge premium prices for your products and services. People are more willing to pay extra for experts they believe in.

Executives who position themselves as thought leaders also benefit the companies they work for. When people trust you, it often creates a halo effect that brings potential customers to your organization.

Creating a strong personal brand on social media can launch your career to new heights. And when you have the determination to push through, all your efforts will pay off soon.

How to Develop a Strong Executive Personal Brand

Now that you know the benefits of personal branding for executives, it’s time to work on your reputation. Below, discover how you can develop a personal branding strategy that can build your credibility as an expert in your field.

Define your brand

As an executive, you must already be an expert in something. Narrow down that expertise and define the problem you can solve. This will become the foundation of your brand message that will be used on social media, website, and profiles.

Also, when defining your personal brand, remember that you have to be authentic. It should reflect your skills, knowledge, passions, values, and beliefs. Find something that makes you unique and focus your message on that.

Identify your target audience

Whose problem are you going to solve? Who are you addressing with your content? Don’t make the mistake of appealing to everyone. Define the people who will benefit the most from what you will offer. The secret here is to understand your audience.

To do this, look for similarities among your audience. For executives aiming to build a community, your audience may have similar professions, income, goals, dreams, and pain points. Profile your audience using the information you will gather.

Set up your social media profiles

Depending on your target audience, choose the most relevant platform for you. Find out where your audience spends their time the most and establish your presence there.

Being a professional, LinkedIn should be your primary social media platform.

Then, set up your profiles with credibility-boosting elements such as your credentials, accomplishments, and awards. Also, join active groups that are frequented by people in your target audience.

Remember, you have to be social on social media!

The best way to attract new followers is to actually connect and help others by sharing your expertise. If you use the platform not just for your own benefit and work to build your presence, you can accomplish your goals.

Here is an example of what happens when you use and interact with others on the social platforms like LinkedIn.

LinkedIn Post Engagement Example

Have an optimized website

Aside from your social media profiles, a website also plays a vital role in building your personal brand. While social media channels are crucial, you don’t own or control these platforms. On the contrary, a website is something you owned and have control with.

For your audience to find your website, you should also make sure that it is well-optimized for search engines. SEO is a great way to be visible and to drive traffic to your website.

Develop a content strategy

A well-established executive brand is strongly rooted in content. To succeed in this task, don’t just create content that sells your products or services. Instead, create content that will help solve your audience’s problems.

Developing a content calendar helps you focus on quality and consistent content. To fill up the calendar, start by listing all potential topics that would be helpful to your following. Then, decide which type of content will appeal the most to them (i.e., text, articles, videos, infographics, podcasts, case studies, etc.)

Develop an outreach strategy

Don’t just stop after publishing your content. You also have to support it with an effective outreach strategy to reach more people. For this step, email marketing is a critical tool for your success.

Email marketing lets you interact with customers on a one-on-one basis. This means you have the chance to introduce who you are and make an impact on those who have subscribed to your newsletter. If you know how to use email marketing, it can help paint a personal branding that wins a loyal following.

Monitor your progress

How do you know if your personal branding strategy is working? You have to measure your progress with key performance indicators (KPIs). These KPIs let you see what works for your brand and informs you when to adjust your strategy.

Some important metrics include website traffic, branded search, mentions, social reach, and feedback. Monitor your growth and the people’s perception of you to ensure your personal branding is headed in the right direction.

Once you have done all the above steps, you’re ready to launch your personal branding strategy. Almost. Before you do, we’ll discuss some additional steps you may consider to strengthen your executive branding.

 

Reinforcing Your Personal Brand

By now, you have learned the importance of personal branding for executives like you. Also, you have learned the steps needed to start building your executive brand on social media.

But it doesn’t stop there.

If you want to really make it out there, you need to take extra steps and branch out from just being an executive. Here’s how some highly-visible experts do it.

Based on a study by Hinge Marketing, the top marketing tools that have the greatest impact on an individual’s personal brand are:

Hinge Marketing Leadership Study
As you can see, most industry stars today have branched out to different activities beyond their existing roles. These activities have helped them propel their brands to popularity. Below, let’s discuss the most impactful activities you can include in your personal branding strategy.

Author a book

Check some of the well-branded CEOs, CFOs, COOs, and CIOs in your industry. Chances are, most of them have written at least one book that addresses their area of expertise. This goes to show that writing a book can effectively demonstrate your knowledge in the field. Whether you write it yourself or hire a ghostwriter, authoring a book is critical to boost your credibility and build visibility.

Get speaking engagements

If you want to be known in your field, it’s time to build your speaking resume. The best-known professionals speak frequently at national conferences and trade shows to share their knowledge. When they do speak in front of a large audience, they get to build their reputation. There are many ways to get your voice to be heard out there. You can start by speaking with small groups, say, the local chapter of your professional association. Also, you may try starting a podcast to discuss the know-how of your industry.

Maintain a blog

While publishing a book can significantly boost your credibility, it is no easy task. If you don’t feel like taking on the job right now, practice honing your writing skills first by keeping a blog. Blogging is one of the most effective ways to demonstrate your expertise. It is an essential tool to share your knowledge and build a loyal following. So, don’t forget to add a blog when you create or update your website. What can we take away from these activities? Executives must branch out from their existing roles to improve their personal branding. To do this, you need to learn certain skills along the way, starting from the essential writing, public speaking, and blogging. Most importantly, you have to become not just an executive who is an expert in your field. You also have to assume the role of a teacher. You see, industry leaders have built their reputation around their ability to simplify technical knowledge into easy-to-understand materials. And the most successful executive personal brands dedicate their time to educating their audience. So, to be a thought leader, you have to be an excellent teacher first.  

Executive Branding Examples

To cap this off, let’s take a look at two notable executive brandings that are winning today. We hope their success inspires you to start your journey to personal branding soon.
NeilPatel.com

Neil Patel

Content is a vital piece of a successful personal brand, and we can’t emphasize that enough. When we talk about great content, Neil Patel is a name that comes to the top of our minds.

Neil Patel is a household name in digital marketing, co-founding many of the well-known digital marketing agencies today. With his thorough and well-researched content, he’s an excellent example of how content can make or break your personal branding. In his case, his hard work creating useful and honest content around marketing worked in his favor.

Melanie Perkins

Melanie Perkins

LinkedIn is by far the most important platform to grow executive brands. It’s made for professionals, and it’s only natural for an expert to establish a presence there. If anyone is nailing the use of the platform, it’s Melanie Perkins, CEO and co-founder of Canva.com. In fact, she used the platform so well that she’s named a LinkedIn Power Profile in 2018. How did she make such an impact? She used her profile to share useful content, engage her followers, and discuss topics in her industry. P.S. If you are not one of my LinkedIn connections, you should reach out.  

Build Your Personal Branding Today

Many executives today are hesitating to build their personal brand on social media because they worry that they might do more harm than good to their respective companies. But with careful planning and the guidance of a credible personal branding agency, you’ll be one step closer to joining the ranks of well-known C-suite executives who enjoy all the perks and attention in your field.
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The Competitive Advantage of Personal Branding

The Competitive Advantage Of Personal Branding

To grow your business, a strong personal brand can be a massive advantage.

Why?

Competing with giant companies in your niche with sheer costly exposure is tough. You don’t have as many resources to spend on advertising as large businesses do.

Also, people don’t trust business brands like they use too. It’s not entirely your fault, as trust in business brands, in general, is going down the past years. This makes it harder for you to convert people into buying customers.

So, how do you get past these challenges? By building your personal brand.

But what is a personal brand? And how does it help grow your business so you can compete with other brands in your industry?

Let’s find out the answer below.

 

What is Personal Branding?

Personal branding is how you promote yourself to your target audience. It involves communicating certain qualities that you want people to associate with you. It is a marketing practice that sums up your experience, skills, values, beliefs, and purpose as a brand.

Simply put, your personal brand is how people think of you. It is your reputation that can make a difference in your business.

Everyone has a brand. However, only a few have managed to turn their brands into a strength. If you want your business to succeed, you should work on building a solid personal brand that works to your advantage.

 

Why Personal Branding is Important

Back in the days, brands used to be only for a select few. Branding was better left to businesses, celebrities, athletes, and prominent people. 

However, the emergence of new marketing channels such as social media has changed how branding is perceived. Today, personal branding has started to present itself as an essential element in business success.

With social media now allowing your voice to be heard, you get to reach and influence people. Likewise, it becomes easier for people to find you. Now, everyone has access to some degree of information about you.

For instance, you are a financial advisor and your prospects want to learn a thing or two about you. With a few taps on the screen of their phones, they can see your credentials and what other people are saying about you.

It would be a waste of opportunity if your prospects didn’t see what they want to see. As someone who runs a business, you would want to leave an impression on potential customers when they search about you.

That’s where personal branding comes into play. Taking the reins of your personal brand lets you control the narrative and show your audience what you want them to see. And that’s always good for business.

 

Benefits of Personal Branding

When you take control of the narrative surrounding your online persona, you are putting a face behind your business. A face that reflects your personality, hopes, dreams, and motivations. As a unique human being, you have interesting stories that attract people toward your business.

Building Your Personal Brand

Personal branding is a powerful marketing strategy. To further understand what a solid personal branding can do for you, let’s take a look at some of the most important benefits of personal brand to your business.

  1. You are Discoverable

In a crowded space where businesses try to vie for attention, personal branding allows you to stand out from the rest.

Say, you’re a financial advisor. You want your name to appear in Google when people look for “how to invest” on the search bar. But the problem is, you are competing with massive companies like Investopedia, CNBC, Bankrate, and Bloomberg on the search results.

Defeating these giants for that search term is virtually impossible unless you have a team and a large budget. It’s a major uphill battle that has no guarantees. However, there is a better way.

With a personal brand, you can make it appear like these established brands are competing with you and not the other way around. If someone searches “Your Brand Name” and “How to Invest,” even these giants would struggle to compete with a specific search actively requesting information from your brand.

That’s one of the powers of a personal brand.

  1. You are Shareable

Fact: content posted by a personal brand gets reshared 24x more than when it is posted by a company brand. It’s all about trust.

On average, 92% of consumers trust recommendations from other people over business brand content. This number translates into better engagement when you post content under your personal brand.

No wonder why a significant number of individuals have or are already building their own personal brands based on a survey by Steven J Wilson & Associates.

  1. You Establish Authority

One key to building a personal brand is by publishing valuable content. When I say valuable, I mean content that educates your audience and helps them solve their problems.

Each piece of content you post on your social profiles, website, or blog contributes to the development of your personal brand. As you develop your brand, you are also gaining authority in your field.

The content you publish presents you as an expert, making your audience think that you are the go-to person in your specific niche. And when you are seen as an expert, your credibility starts to grow.

People would start trusting you, and this opens up various opportunities not only for you as a personal brand but also for your business brand. You get to meet fellow experts in your industry, build partnerships, and attract a following.

  1. You Build Partnerships

With a solid personal brand, you get to meet other professionals in the field and work with them.

Now, let’s go back to the financial advisor example. With a personal brand, say, you meet another advisor who’s also winning thanks to his branding. As like-minded professionals, you form an alliance with one another so you can both benefit in your respective referral networks.

How you would work together depends on both of you, but you get the point. Having personal brands open up opportunities to partner with fellow experts so you can strengthen your business.

  1. You Attract a Following

When people trust your personal brand, you get to expand your network.

Developing a personal brand helps attract like-minded audience. This lets you build a network of people in your industry, prospects, and existing customers.

Having a loyal following to your personal brand is extremely valuable to your business. How?

An expanded network helps boost awareness of your business brand. You also enjoy an increase in visibility in terms of your potential audience. In fact, when people share content through a personal brand, it is 561% more likely to reach a new audience than when it’s shared by a company brand.

When you attract a loyal following, you are building a real asset that grows with both your personal and business brand.

  1. You Have Greater Asking Power

Personal brands also have the power to sway people into action.

Your audience is more likely to do what is asked if the personal brand meets their needs. Statistics show that personal brands who share content gets 2x higher CTR than company-shared content. Leads developed through individual social media activities are also 7x more likely to convert than other leads.

To improve your chances of people doing your intended actions, what you need to do is to ask. Yes, even if some tasks may seem obvious, asking people to do something is an easy and efficient way to improve the results of specific actions you want your audience to take.

Just take for example how YouTubers always ask people to Like & Subscribe to their channel. Every single time. Regardless of the size of their following.

Why? Because there is power in the ask. So, don’t leave it to chance. Make the ask.

  1. Your Business Becomes Stronger

Finally, personal branding strengthens your business.

When people can find you, trust you, follow you, and perform your desired action, you are creating a business that stands out from the competition. You forge strong relationships with your customers that is not easily achieved with business branding alone.

Ultimately, your business goals become more achievable thanks to personal branding.

 

Things to Remember When Building Your Personal Branding

Personal branding can be the key to your business growth. Before you start building your personal brands, here are some things you need to know so you don’t run into common pitfalls.

How To Build Your Personal Brand

Determine your brand voice

Your personality is what makes you unique. It is what sets you apart from your competitors.

To create a solid personal brand, make a list of your key traits. Include in the list your strengths and weaknesses. These qualities will make your brand as human as possible. Also, don’t forget to ask relevant people in your life what characteristics stick out at you the most.

Then, communicate those traits with your content.

The key here is to make your personal brand authentic, so be honest about it.

Know your target audience

Not everyone will be interested in what you are going to say. So, it’s best to direct your thoughts to people who matter to your business.

Like with any solid marketing plan, you have to narrow down who your audience will be. These people include:

  1. Those who will pay you
  2. Those who influence the person who pays you
  3. Those who will benefit from your message

Create a description of each person and include as many details about them as possible. Doing so allows your message to better resonate with your audience.

Build your online presence

Once you have your personality sorted out and who your target audience is, it’s time to get the ball rolling.

To get your voice out there, you have to determine where is “there” exactly. Start by knowing which platforms you should be establishing a presence in. Defining your target audience helps.

Then, decide what you will and will not be sharing in your brand.

Information about your family may be off-limits, like many entrepreneurs do. You don’t want to subject them under online scrutiny. On the other hand, you may want to share your personal struggles so your followers can relate more to you.

Deciding what you should and shouldn’t post entirely depends on you. There’s no wrong answer. Choosing not to share specific things doesn’t make you less authentic. That said, decide what you think is right for your personal brand.

Create a website

You may have the option to pick a social channel that you think will work best for you. However, having a website is a must.

This is because those social channels may disappear in an instant someday, along with all your efforts building your personal brand. But a website is something you owned and you have control with.

Having a website also allows you to publish a personal blog, which is essential in establishing your reputation online. Publishing quality content that shows your knowledge about the industry helps boost your authority. 

A website also allows you to publish other types of content such as your products and services, contact information, and membership forms. It is also an essential element if you want to be found online, especially when you follow SEO best practices.

In short, building a website is beneficial for your personal branding. Don’t go around establishing a personal brand without it.

Build relationships in the industry

How do you get found online when you’re just starting a personal brand? One way is by connecting with other well-known brands in the industry.

When you interact with these brands, you are making yourself visible to their already established following. That’s why it pays to engage with them whenever you have the chance. Leave feedback on their blog posts, comment on their social media posts and communicate with them.

Sometimes, your competition can also be a great partner that can lead you to the success of your business.

 

Taking the Power of Personal Brands to the Next Level

Indeed, personal branding helps grow your business in many ways. Now, imagine this: if your personal brand can have that much impact on your company brand, what more if OTHER personal brands also work for your business?

By other personal brands, we mean your employees.

Yes, employee personal brands tied with the company brand are a lot stronger than using yours alone. When employee personal brands work in harmony with your company brand, you are tapping into their extended reach, credibility, and convincing power.

Leveraging employee personal brands to your advantage is a step above the concept of personal branding—an approach dubbed as “Building Brands Within a Brand.”

In this method, you help your employees develop their own personal branding that attracts their own set of followers.

When you build employee personal brands, you are leveraging on your greatest influencers. And when employee personal brands build their own following, you are building a real asset that grows with you. Hence, your company brand benefits on the increased reach and trust.

 

Start Building Personal Brands Now

Whether it’s your personal brand or your employees’ personal brands, we’d love to help. My team helps employers and business owners build solid branding that allows for long-term business growth.

If you think personal branding is key to help you succeed in the long run, contact us.

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How To Utilize Email Marketing To Build A Trusted Brand

Building Brand With Email Marketing

Email marketing is one of the most effective ways to build brand awareness, but are you doing it right? Email lets you interact with your customers on a one-on-one basis. It is a great opportunity to introduce yourself and make a lasting impact.

When done correctly, email marketing can help paint a brand image that sells and builds customer loyalty. 

In this guide, we will show you how you can build brand awareness with email in the right way.

But first, let’s discuss why you should focus on email marketing for building brand awareness.

 

Brand Awareness and Email Marketing

Brand awareness refers to how well your consumers recognize your brand. The more familiar your target audience is to your business, the more likely they are to buy a product from you.

And what better way to build consumer familiarity than email marketing?

Why is this so?

First, email marketing is one of the most cost-effective digital channels available today.

It is not only a low-cost strategy to get the word out on your business, but it also offers one of the best ROIs for your dollar. To put that in numbers, email marketing generates an average of $42 for every $1 spent.

 

“Email marketing generates an average of $42 for every $1 spent.” — Data & Marketing Association, 2019

 

Second, email marketing is the only digital channel to provide direct and regular interactions with your audience.

When a website visitor subscribes to your email list, he becomes a valuable lead that shows a desire to engage with you.

With email, you can target this individual to turn him into a paying and loyal customer. The great part is: you can target him in the place he visits daily—his inbox.

It is only in email marketing that you have this kind of opportunity. That said, if you want to succeed in your business, you have to focus on perfecting your email strategy.

 

Elements of An Effective Email Marketing Campaign

To get better results with email marketing, you have to find out what makes an effective campaign in the first place.

An effective email marketing that builds brand awareness has the following elements:

  • Personality. The personality of the brand should reflect its email marketing communication. From the email copy’s tone and voice to the newsletter’s designs and templates, you must incorporate them into your newsletter.
  • Recognizability. With a brand’s solid identity, your email must create a sense of familiarity with your audience. What would you like your brand newsletter to be known for? Your reader must be able to easily identify the brand at his first few seconds into the email.
  • Consistency. The key to a memorable email is consistency. Your newsletter should be consistent with your website and other platforms where your brand exists. To do this, it is essential that you develop a brand guideline that will apply to all your marketing channels.
  • Uniqueness. Think of creative ideas to make your email stand out. The competition is intense in your customers’ inboxes. You have to find what makes you different from the competition.
  • Authenticity. Nothing resonates more with a reader than a genuine brand message. Strive to create content that deviates from a continuous sales pitch, and rather, offer more value to your audience.

 

Develop Brand Awareness with These Email Marketing Tips

Do you effectively incorporate all elements of effective email marketing? If not or you feel you need to improve- it is time to apply them with these eight actionable tips.

Tip #1: Establish tone and voice

Effective email marketing involves writing compelling copies. And in email copywriting, you have to think about how you would talk to your customers.

Should your brand be friendly or serious? Should you be conversational or formal? Should you be funny or matter-of-factly?

When writing the email copy, establish your email’s tone and voice based on the personality of your brand. Then, stick with it.

The most important thing about this tip is to be consistent.

Tone Of Voice Branding with Email Marketing
Source: Brafton

The voice of your email should match your succeeding emails, your website, your social media, and the other platforms where your brand is. On the other hand, your tone may adjust to what’s appropriate for a specific message given that it still adheres to your brand guidelines.

A consistent tone and voice create a memorable email copy. And being memorable is one way to build brand awareness.

Tip #2: Work on a uniform design

Aside from copy, you should also work on creating a uniform design.

Design and copy make your brand identity, and they should go together. For example, if you are writing in an authoritative voice, the design of your newsletter should use more professional-looking colors and images. If you are using a cheerful voice, you can be more playful with your fonts and color schemes.

Again, the key here is consistency.

Remember that you are building your brand identity. You would not want to confuse your readers with email designs that do not match the copy.

To achieve consistency in your email, it pays to develop a branding guideline. This makes it easier for even outside designers and copywriters to make memorable emails that are true to your branding.

Tip #3: Create newsletter templates

Templates streamline the email creation process. And they do not just save you massive time, they also build the foundation of solid brand awareness.

People love seeing patterns. This helps them retain the information they are seeing. When making your newsletter templates, try to incorporate certain formats in your layout that your audience would easily recognize.

For instance, you may always open your newsletter with an image. Or you can go for a bold text that captures a reader’s attention.

Find what format works well with your audience, and then stick with that template.

Tip #4: Personalize your email

When creating an email, personalize.

Personalization is the use of subscriber information to create some tailor-fit email content. And when we say tailor-fit, it goes beyond addressing your reader by his name on the salutation. It’s about creating relevant and individualized content for your subscriber.

Just take a look at OpenTable’s personalized email below:

Hubspot Email Personlization
Source: HubSpot

Personalizing your email is crucial because people want value. This tactic allows for a customer-centric approach that provides readers a pleasant experience.

And what does this mean for your business? You get better results.

In fact, statistics show that personalizing your email subject lines generates 50% higher open rates.

 

“Emails with personalized subject lines yield 50% higher open rates.” – Yes Lifecycle Marketing, 2017

 

To personalize your email, you have to segment your subscribers into a more detailed list which we will discuss in our next tip.

Tip #5: Segment and automate

Email list segmentation refers to the process of dividing your subscriber list into smaller audiences or “segments.” You divide them based on a set of rules to better target your audience’s interests.

There are many ways to segment your subscribers. But the best way to do it is segmenting by behavior.

In behavioral segmentation, your subscribers are the ones triggering the segment based on real actions. This makes it the most powerful way to segment because you get insights on how users “behave” on your website.

 

Email list segmentation is key to delivering the right, personalized content to the right recipient. Yet 50.4% of email marketers don’t segment their email list at all.- Get Response

Segmenting Email
Source: Get Response

For instance, if a new user visited your website for the first time, you can trigger an email automation workflow to send him a welcome note. You can also add him to your segments for later engagement.

With behavioral segmentation, you can create custom emails for first-time visitors, users who have searched or purchased a product, and people who abandoned a cart, among others. Thus, you can eliminate sending random emails whose content is likely to be thrown into the spam folder.

Both behavioral segmentation and automation can be done using software like MailerLite.

Tip #6: Complement your landing page

Email marketing does not end with a reader clicking the email. Often, the goal is for your readers to reach a certain landing page.

For instance, you have a one-time offer for your customers. You managed to get their full attention that they would even be eagerly clicking on your call-to-action.

Now, imagine the horror on their face when they get redirected to a landing page that looks completely different from your email. Worst, the page does not contain the offer at all.

It scares off people. And that is bad email marketing.

That said, ensure that you take the same effort in making your landing page just like how you did with your email. And if you require people to carry out a specific action, make sure it is simple enough to understand in both your email and landing page.

Tip #7: Create campaigns around your brand image

When we talk about email marketing for brand awareness, you should craft campaigns with your brand image in mind.

From your welcome email, purchase confirmation to your thank you note and updates, everything in the campaign must be built around the image you are trying to create. This is especially true for long-term email marketing campaigns.

Doing so paints a clearer identity for your brand, and it gives you a deeper understanding of the brand message you are trying to convey. The more you get familiar with your brand, the more it shows in your future content pieces.

Tip #8: A/B Test

The final tip in the list is to A/B test your emails.

A/B testing allows you to identify what aspects of the email resonate the most with your audience.

To test, create two versions of the same email campaign. Tweak one variable you want to assess, which can be the email’s subject line, body, CTA, or the use of visuals. Then, send it across sample groups equally and randomly.

The version that gets more open rates and click-through rates indicate what works well for your brand.

Just ensure that you’re running one test at a time to get valid results.

 

Build Your Brand with Email Now

When done right, email marketing can be your most powerful tool to raise awareness for your brand.

By knowing the elements that make an effective email marketing campaign, you get a better understanding of how you can craft pieces that get higher open rates and click-through rates. And with the actionable tips above, you’re one step closer to developing your brand with email.

Which of our tips is lacking in your current email marketing strategy? Share it in the comments!

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9 Key Benefits of Using WordPress (Why It’s Your Best Option)

Benefits of Using WordPress

If you’re serious about your business, you should be thinking about putting up a website now. Having a website is a crucial tool for your digital marketing that can significantly help improve your branding and lead generation.

And when it comes to building a website, WordPress is your best choice.

You’ve probably heard about it, but today, you’ll learn more about what WordPress is. You’ll also discover why a lot of website owners love it, and why you should be using this platform for your business website.

By the end of this post, you’ll be convinced that WordPress is all you need to create your site.

 

What is WordPress? 

When we talk about WordPress, we are referring to the self-hosted software WordPress.org. We don’t want you to confuse it with the hosting service WordPress.com.

But what exactly is WordPress?

Many of you know about WordPress as just the simple blogging site. But that’s a common misconception.

Throughout the years, WordPress has evolved into a powerful website builder and a content management system (CMS). And with its exceptional performance, it managed to become the most popular in the field, followed by competitors Joomla and Drupal.

That said, WordPress has become one of the various options to create and manage a website. Be it blogs, personal sites, business websites, and eCommerce stores, you can do it with the said software.

 

Why is WordPress so Popular?

One study from Kinsta shows that WordPress is the top website builder and CMS worldwide. In fact, it powers 35% of all websites on the Web. That’s a staggering one-third of the Internet.

Worldwide CMS Stats
Source: Kinsta

Even top brands use WordPress to power their websites, including Time Magazine, TechCrunch, and Target, among others. To put that in numbers, the said CMS makes up 14.7% of the world’s top websites.

But why is the platform so popular?

It’s simple: WordPress is easy to use and flexible enough to build various types of websites.

Both its closest competition, Joomla and Drupal, require a certain level of coding knowledge to use these platforms. But not WordPress.

Although WordPress allows experienced users to work with advanced knowledge of coding, it’s not a requirement. Instead, the platform offers basic features for beginners which allows them to create a site even without technical knowledge of any programming language.

That’s a convenient feature, especially for busy individuals and business owners who can’t afford to spend time learning even basic coding.

And that is what sets WordPress apart from the competition.

With such convenience, it is no wonder why WordPress is a reliable website builder used to create 500+ sites each day.

 

Advantages of Using WordPress

The numbers above are proof that WordPress is the top choice for building websites across the globe.

But WordPress isn’t only popular, it also offers plenty of advantages for its users. Here are some key benefits of using WordPress to power your business or personal website.

1. Flexibility

Whatever your website needs, WordPress can deliver.

Whether you need a basic site to publish personal blogs and showcase a portfolio or a complex version to power an ecommerce store and multinational corporations, it can be done with the software.

The said website builder offers many themes and plugins to adapt to a business’ changing requirements. Depending on your needs, WordPress can be as elaborate or as simple to create and manage a wide range of sites with various purposes.

But its flexibility doesn’t just end there.

You can also use WordPress regardless of your technical experience level. It provides a user-friendly experience to everyone, whether you’re a newbie, an advanced developer, or anyone in between. This brings me to my next point.

2. Ease of Use

With just a few clicks, you can start your own site with WordPress. Yes, you can build a site even if you don’t have knowledge about coding.

But that’s not all there is to it when we talk about this software’s ease of use.

One of the most impressive features of the said CMS is its simplified content creation.

Many website owners find it time-consuming to add and format new pages, blog posts, and images regularly. But not with WordPress.

With its straightforward interface, you’ll find creating content here a breeze.

WordPress Dashboard
Source: WordPress.org

From the dashboard menu, you can access everything you need to create a new post. There, you’ll find text editors, ways to upload media files, and formatting tools.

You can even make simple site updates yourself. No need to wait for your web designer because WordPress allows full control of your site without much trouble.

3. Constantly Improving

The team at WordPress understands how important site speed and performance are to users. That’s why they always work to improve the platform.

When you use WordPress, expect that they’ll be rolling out some major core and minor updates every now and then. That is to fix small bugs and improve speed and performance for better user experience.

Not only the software is always improving, but so are its plugins and themes. This is vital because outdated plugins and themes are common reasons that slow down a website’s speed.

The great part is: the WordPress software updates itself automatically. And if ever you need to update your software version, themes, or plugins manually, you can do it in as simple as clicking the “Update Now” button.

4. Simple Integration of Themes and Plugins

With a large and growing directory, WordPress has a theme suitable for just about every type of website. Whether it’s for a personal blog, a business website, or an online store, you can choose from basic and premium themes available via the WordPress theme directory or purchasable from a third-party designer and design marketplaces.

Wordpress Themes

Just like themes, the platform also offers tons of plugins to add specialized features on your site. A plugin is a piece of software added to WordPress to perform specific functions to the website. This includes analytics, contact forms, shopping carts, and more.

Wordpress Plugins

Once you’ve chosen your theme and plugins, you can integrate them easily into your website. WordPress allows for hassle-free customization without the need to write any code at all. That’s why it’s a great choice for non-tech savvy users.

5. Ranks Higher in the SERPs

Search engines such as Google love WordPress. And what does this mean for your site?

Your website is more likely to appear in the search engine results page (SERP).

WordPress is designed to optimize sites for search engine optimization (SEO). SEO helps websites get more traffic through organic search engine results.

In simpler terms, you’ll be easier to get found when users search for certain keywords on Google and other search engines.

This is because WordPress uses code that is clean and simple. WordPress also has some built-in tools and plugins that are SEO-friendly.

For instance, WordPress allows you to optimize each page, post, and image for specific keywords. This can be done via the platform’s title, meta description, and tags section.

When done correctly, this makes it easier for search engines to crawl and index your site. With such SEO features, WordPress tends to rank higher than others in search engines.

6. Security

In general, WordPress is a safe platform to run a website. It is built with security in mind, which is evident with all the constant updates to fight off threats.

However, the Internet is still unpredictable. There will be malicious attacks, hackers, and malware that can compromise your site.

The good thing is that WordPress enables you to enhance your site’s security with additional protection against intruders.

From integrating password protection, two-factor authentication and SSL certificates to installing WordPress security and backup plugins, the platform ensures that you are safe from cyber-crime threats.

That is if you stay alert and implement some security best practices available on the platform.

7. Mobile Responsiveness

In today’s world, mobile responsiveness is essential for any website. Both your audience and search engines require your site to look good on mobile devices. But why is that?

First, 52% of traffic comes from mobile devices. With such numbers, you have to impress and make those visitors stay, and a mobile-friendly website can help you with just that.

Second, mobile responsiveness also serves as a factor in search engine rankings. If you want to rank higher in the SERPs, your website should be mobile optimized.

Fortunately, WordPress strives hard to cater to mobile usability. The platform is geared to provide responsive designs, optimized images, mobile-friendly plugins, and fast site speed.

8. Own Your Content

Originally a blogging platform, you can expect WordPress to deliver with your content needs.

Publishing content on this platform is easy. It offers a built-in blog feature that allows you to add a new post whenever, wherever. No need to create a separate blog that will save you from all the hassle.

Then, WordPress lets you set up email subscriptions and RSS to your blog. The said CMS also has commenting capabilities, and it is even simple to add new blog posts to other pages of your site, say, your homepage.

With WordPress, you can use its blog features even if your site is unrelated to blogging. This makes it ideal for publishing announcements or updates about your business.

9. Great Support

With more than 30% of website owners using WordPress, you’ll never run out of how-to guides, tutorials, and resources for just about every concern you have regarding the platform.

Users have built a community of WordPress-loving individuals across the globe. They engage and help fellow users through various means, including WordPress forums and WordPress camps.

And it’s not only limited to WordPress. This community also extends to third-party applications that you may be using. So, you’re assured that there will be no shortage of resources on the web.

That’s on top of the help you can get directly from the WordPress support team. This includes 24-hour live chat support, resources, and documentation to get the most out of the most popular CMS.

 

Designing Your WordPress Website

Now that you know the pros of using WordPress, it’s time to design your first website.

Fortunately, design companies are making it easier for users like you to visually create your WordPress site. With professional-looking themes paired with intuitive page builders, you can have your own website in no time.

Here are some themes I recommend to get you started:

Thrives Themes WordPress

Thrive Themes

Thrive Themes offers conversion-focused WordPress themes and plugins to help websites turn visitors into customers, clients, and subscribers. It provides the tools you need to implement value-based actionable content for your audience.

Features:

  • Theme builder
  • Intuitive drag & drop editor
  • Quiz builder
  • Lead generation plugin
  • Testimonial plugin
  • Comments plugin
  • A/B testing for landing pages
  • Scarcity marketing tool
  • Professional online course builder
Elementor WordPress Themes

Elementor

Elementor is built for professionals from freelancers to agencies. It’s an all-in-one solution for a visual design optimized for faster performance.

Features:

  • Visual theme builder
  • Design-responsive pixel-perfect layouts
  • Drag & drop landing page builder
  • Popup builder
  • WooCommerce builder
  • Form builder to generate more conversions
  • Dedicated widgets to streamline marketing efforts
  • Seamless integration of your favorite tools
 
Divi WordPress Theme

Divi

Divi by Elegant Themes offers an advanced visual builder technology that takes WordPress to a whole new level. It features a visual editor that replaces the standard WordPress post editor, which can be enjoyed by both design professionals and newbies.

Features:

  • Drag & drop building
  • Visual editing
  • Custom CSS control
  • Responsive editing
  • 800+ pre-made designs
  • 40+ unique page elements
  • Inline text editing
  • Email opt-in provider support
  • Pricing tables
  • Social follow module
  • Built-in split testing

Choose WordPress to Power Your Website

If you’re looking for a website builder that is easy to use and flexible, WordPress is your best option. This platform demands almost no effort from business owners who only want to create their first website—no coding knowledge, no design expertise, no hassle.

With plenty of available themes and plugins, you can create your site with just a few clicks. And maintaining your site wouldn’t be a problem with its technology.

To conclude, WordPress is simply the best choice for creating and managing a website. It wouldn’t be the most popular CMS in the world for nothing.

Now that you know the benefits of using WordPress, I hope this convinces you to use it for your website.

If this convinces you, then share this article and help fellow business owners start their own website.

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Why a Website is So Important for Digital Marketing

Why a Website is important for digital marketing

Are you running a business without or with an outdated website? You could be missing out on a lot.

According to statistics, 74% of people judge a business’s credibility based on its website. Now, imagine how people see you if you don’t own one or haven’t bothered to get it updated in a while.

Aside from people’s perception of you, websites are also crucial for digital marketing. They significantly help improve your branding and lead generation.

That said, having a website is crucial to a business’s success. However, only 64% of small businesses have one.

If you belong to the remaining 36% who don’t have a website, read on to find out why you need to get yours now. And if you just have started one, I will also discuss how you can make your website work for you.

 

The Importance of a Website

There are many ways a website can impact your business, such as:

Branding

Having a website is one way to build a business presence online.

This is crucial because almost 4.57 billion are actively using the Internet. This means your customers are going online, and you have to adapt if you want your business to succeed.

Internet Users Statista
Source: Statista

With a website, you can improve your branding by:

  • Building credibility. As previously mentioned, people judge business credibility by its website.
  • Establishing authority. Having a website helps establish authority through educational content that shows you know your stuff.
  • Providing accessibility. With a website, you can provide a place for your audience to know about your business 24/7.
  • Making the right first impression. Websites are usually a customer’s first impression of your business, so make it count with professional web design.

Undoubtedly, a website is a beneficial channel to enhance your branding.

Seize the opportunity that websites present to show what your brand is all about. Use it to display your products and services, and most importantly, communicate, engage, and build long-lasting relationships with your audience.

Lead Generation

Need to generate leads? Websites can also help with that.

With a lead generation website, you can turn site visitors into prospects and customers.

Instead of passively reading a static sales brochure, websites help visitors find information, fill out lead forms, and reach high-converting landing pages.

Lead Generation Hubspot
Source: Hubspot

With proper site structure, well-written copy, and strong calls-to-action, you can gain the leads you need for your business.

Your website can even serve as your online salesperson. So, you are assured business will continue any time of the day, even when you sleep.

Retargeting

Retargeting is one of the most effective digital marketing strategies out there, having a 10x higher click-through-rate than a typical display ad. To take advantage of this strategy, you’ll need a website to do that.

But what exactly is retargeting, and how does it work?

Retargeting is a form of ads that “follow” people who have already visited your website. This is crucial because 97% of people who visit websites for the first time leave without buying anything. And then, they never come back.

But retargeting helps you bring these first-time visitors back to your website.

When someone checks out your site, you are placing a pixel, which is an unobtrusive piece of Javascript, on their browser. This is where retargeting starts to work. Those who visit your site will then start seeing your ads while surfing the Internet.

Retargeting Website traffic
Source: Mailchimp

Retargeting ads follow your visitors even after leaving your site. These ads will appear when those visitors read an article or browse other stores online, constantly reminding them of the stuff you offer on your website.

You can’t run retargeting ads if you don’t have a website unless you already have built a contact list in your database. That’s why having a website is essential if you want to take advantage of this digital marketing strategy.

 

What Makes a Good Website?

So, you’re considering putting up your business website now? That’s one step closer to success.

But to get optimum results, having just a website is not enough. You have to come up with a good website.

Various elements make a good website. But if we’re speaking digital marketing, the number one thing you should consider is holistic SEO (search engine optimization).

Why Holistic SEO?

According to Yoast, a holistic SEO approach involves improving all vital aspects of a website. You do this, so your website ranks higher in the search engines.

This is crucial because, as a business, we want our target audience to find us online. With a higher ranking in the search engines, we can increase our brand visibility.

To do a holistic SEO, you should focus on the following aspects of your site once you got the basic setup, i.e., bought a domain, secured a host, and picked a theme:

  • Good technical SEO
  • User-friendly experience
  • Secure site
  • Quality content
  • Conversion optimization

Below, let me give you an overview of each of the said aspects.

Good technical SEO

This is an SEO basic that is incredibly important to your website. Technical SEO involves making your site faster and easily crawlable by search engines. When we say crawlable, it means search engines like Google should be able to understand what your website is all about.

By improving the technical aspects of your website, search engines may reward you with higher rankings on the search engine results page (SERPs).

An excellent technical SEO should have the following characteristics:

  • Fast loading time
  • Crawlable by search engines
  • Doesn’t have dead links
  • No confusing duplicate content
  • Secured
  • Has structured data
  • Has XML sitemap, or a list of all pages of your site
  • Uses hreflang (for websites targeting multiple countries)

User-friendly experience

It is already a given: your website should look beautiful.

But aside from aesthetics, your website should also be easy to navigate. When developing a website, you should put an equal consideration to user experience (UX).

Some of the typical UX elements that you should pay attention to includes:

  • Site structure
  • Site speed
  • Mobile experience

When you think of your website design, you should satisfy your visitors with a fast-loading page. They should also be able to find what they are looking for quickly and easily.

And in a world where 52% of traffic comes from mobile devices, a mobile-friendly website is a must. Rather, it must be designed mobile-first.

Secure site

Noticed the “http” and “https” on your browsers when visiting a website? It may seem a trivial difference, but it is actually vital.

The “s” in https means secure. A secure website protects user information when they visit and perform an action on the site, say, buy a product.

http vs https

And what does this mean for you?

If you want to rank higher in the SERPs, you should make sure you have a secure website. This is because https has been a ranking signal for Google since 2014.

Several studies, like Backlinko’s, also point out a slight correlation between a secure website and higher search rankings.

But aside from SEO purposes, you should also work on securing your website if you want your target audience to visit, stay, and make transactions on your website.

This is because website insecurity could potentially impact sales. In fact, 84% of users said they would abandon a purchase if they are dealing with an insecure connection.

That said, you should also focus on securing your website.

Quality content

Content is king. Whether it be web copy, blog posts, articles, or videos, you should populate your website with content.

Content is the bread-and-butter of your website. It is what brings traffic and converts visitors into paying customers. As such, you should pay attention to producing content.

But I’m not speaking about mediocre content here. I am talking about quality content.

Google defines quality content as “valuable” content. This means it should be:

  • Useful
  • Informative
  • Credible
  • Engaging
  • High-quality
  • More valuable than other sites

Overall, the key to quality content is to write for your audience, not search engines. Your content should be able to satisfy the issues, problems, and desires of your audience.

To do this, understand what user intent is or why people search for a certain query. Are they searching for the purpose of learning information? Are they searching to find a certain website? Or are they looking for something to buy?

Identify their intent and create content with that in mind.

Conversion optimization

Now that you acquired traffic through content, what should you do next? Convert your visitors into paying customers.

This is where conversion optimization comes into play.

Conversion optimization refers to improving the effectiveness of your website to drive more sales. But how?

In general, you take the following steps to optimize your website for conversion:

  1. Evaluate your sales funnel to identify ways to improve your website
  2. Develop a hypothesis to test
  3. Create a new version of a web page or landing page to test against your current version
  4. Implement the variation that generates the highest percentage of sales

For instance, when you evaluate your website, you may discover that changing the copy, layout, or design of a web page can positively affect the number of people buying your product. This is after you tested a hypothesis and compared the results with your current version.

Through conversion optimization, you can achieve better results from your website.

That’s why conversion optimization is crucial because you’re making your sales equal to that of the traffic you are generating. Simply put, you are getting more out of the traffic you are receiving.

This allows you to spend less on PPC ads or other paid digital marketing strategies.

 

How to Create an Effective Website

Now that you know what makes a good website, it’s time to develop one for your business. Follow this step-by-step guide to ensure you are implementing the most crucial elements needed for your site.

  1. Understand your audience
  2. Analyze the competition
  3. Research the latest web design trends
  4. Choose your platform
  5. Develop copy for your audience
  6. Blogging
  7. Publish your website
  8. Monitoring and analytics

Understand your audience

To gain quality traffic, you should know who your audience is. And when I say know your audience, I mean learning beyond their gender, age, and location.

You should also look into their most pressing problems, issues, and desires.

By knowing your audience on a deeper level, you can craft a more focused website message directed to them. The right message resonates well with your visitors, and this can get them to do your desired action.

But how do you understand your audience better?

By creating buyer personas.

What is Buyer Persona

A persona is a close representation of your target audience. It contains essential details based on real target audience data you gathered in market research.

To gain the needed information to create these personas, you can conduct one or more of the research methods below:

  • Surveys
  • Personal Interviews
  • Customer observation
  • Focus groups
  • Field trials

Once you have the needed information to create buyer personas, you’re your audience come alive in the minds of the website development team.

Analyze the competition

Conducting a competitive analysis allows you to learn which websites are your greatest threats and how you can beat them.

For instance, evaluating a competitor’s website lets you find out the keywords they are ranking for, phrases they are bidding on pay-per-click (PPC), or what products are selling well for them. These are valuable insights that you can apply to your site.

Analyzing your competitors’ website is a must if you want to stay ahead of the competition.

To do this, first, you have to determine who your competitors are. You can ask your prospects and customers about whom they think competes with your business. Or you can find competitors by assuming the characters of your personas.

Once you have a list of your competitors, evaluate their strategy using some competitive analysis tools, and get some customers’ feedback on their websites.

Research the latest web design trends

Studies show that 95% of a visitor’s first impression is design-related. So, it’s always worth paying attention to your web design.

One way to strike that good first impression is by being up-to-date with the latest web design trends.

For instance, in 2020, web design is all about clarity of use and intuitiveness. This translates to oversized types and elements, solid color blocks, and split-screen content, among other trends.

However, keep in mind that the latest design trends are not one-size-fits-all. Some web designs may work for your website, while others don’t.

Before incorporating a design trend into your site, always consider the following:

  • Your industry
  • What your competitors are doing
  • Overall user experience

Emphasis on user experience. Don’t include a modern design just because it looks cool on your site. Always think about its function and if it will make the user experience any better.

Choose your platform

With so many platforms to build your website, it can get confusing. But what’s the best choice from Weebly, Shopify, Wix, WordPress, and other site builders?

SEO speaking, WordPress is the best choice.

WordPress has it all that you need to build a strong SEO campaign. From SEO-friendly themes, awesome plug-ins to easy optimization, integration, and user-friendly experience, it’s the best CMS to date.

With its amazing tools and features, WordPress helps you obtain the coveted spots in the SERPs.

Aside from site builders, you may also need to find a domain name registrar. If that’s the case, Namecheap is worth checking.

This ICANN-accredited registrar offers outstanding service to its customers, staying true to their goal of a “customer-focused atmosphere filled with the happiest customers.”

Develop well-written copy for your audience

Let’s put it this way: the website design captures your audience at first glance; the website copy engages them and sways them to action.

A website copy is how you communicate with your visitors on your site. It is what makes them perform the action you want them to do. So, it’s vital that you get the copyright.

But how do you write an effective copy?

Wordstream listed seven ways to write a compelling website copy:

  • Highlight benefits over features
  • Use the voice of the customer
  • Perform surveys to determine brand values
  • Develop a style guide for establishing brand voice
  • A/B test copy on high-value pages
  • Satisfy user intent at all times
  • Add statistics, quotes, and original data for added authority

Blog

Aside from the copy on your main web pages, you should also create more content through blogging.

Blogging is essential because it benefits both your audience and SEO.

For instance, blogging gives your audience a reason to keep coming back to your site. Imagine if you don’t have a blog, your visitors would only see the same content (home, about us, products, etc.) over and over again.

If it isn’t worth checking, you can’t expect users to return to your site. That’s why you need a blog to give your audience regular content worth checking.

Aside from that, blog posts also rack up SEO and your page rankings.

When you regularly post content, this signals search engines that your site is actively updated. This means your website should be crawled and indexed frequently, increasing your chances to rank better in the SERPs.

Blogs also present an opportunity to position your brand as an industry leader. With blogs, you can share your opinions and expertise about the industry you’re in.

Your audience benefit from the learning you provide, you’re seen as an expert in the field, and you get to rank higher in the SERPs. With blogging, it’s a win-win for you.

Publish your website

Once you got everything in the above steps covered, you’re ready to publish your website.

Make sure you proofread everything, check your links and test out forms before hitting the ‘Publish’ button. You want to make sure all the functions work when you receive your first visitors.

But don’t sweat the small stuff, though. Launching a website is a work in progress. You’ll discover what works and what doesn’t over time, which brings us to our last step.

Monitor and analyze your website performance

Now that your website is up and running, the next thing to do is to monitor and analyze your performance.

This step is crucial as it helps you identify the best ways to make your website more effective. It also determines possible issues in your strategy that you need to work on or eliminate altogether.

Monitoring and analyzing is vital, but how can you do it? Through Google Analytics.

Google Analytics Screenshot
Source: jeffbullas.com

Google Analytics is a powerful tool to monitor and analyze the traffic on your site. It is one of the most essential free website tools out there that help website owners make informed decisions.

As a business owner, you wouldn’t want to miss on valuable insights about your website, such as:

  • Where your visitors are coming from
  • How your visitors found your website
  • Which pages your users visit the most
  • How users interact with your website
  • What keywords your visitors searched for

If you want to track important metrics and monitor the effectiveness of your online marketing strategies, be sure to install Google Analytics on your site.

Check out this quick guide from Hootsuite on how you can set up Google Analytics.

 

Final Thoughts

If you don’t have a website yet, it’s time to have one now. Don’t miss out on the benefits that this online channel offers.

Take note of what makes a good website above when developing yours to be one step closer to business success.

If you need someone to talk to about getting started or optimizing your website or digital marketing strategy contact me to help streamline your process.

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