Financial advisors continue to operate on LinkedIn with outdated practices that are causing many of them to get left behind. It is time to get away from these 2016 looking profiles. Things are changing digitally in a major way and if financial advisors don’t begin to take their digital footprint seriously it will get much harder for them in the future. Key Takeaways Fortunately, the financial advisors that are willing to make these small changes

What you must be aware of in 2022 going forward.The world is shifting to a cookieless experience.  Consumers appreciate the coming shift but will make it harder for firms and financial advisors to reach them as we have grown accustomed to with online marketing. The things we have relied on for years like the Facebook pixel and open rates on our newsletters will be a thing of the past.Wondering how you will effectively reach and convert

SEO is tough. Unfortunately, some are not even giving themselves s a chance to in search results. You have to create content that your audience wants without neglecting what Google needs to determine that your content is relevant. But you can get so focus on optimizing your content for Google that you don’t create it in a way that causes your audience not to turn into a lead. There is a balance that you must

All content is not created equal. Using licensed content as a financial advisor is likely holding you back. If you understand the algorithms, which is explained in the episode, you know licensed content is doing exactly the opposite of what the algorithms want to see. So if you are using licensed content to reach more prospects, grow your following, and build your brand – licensed content is making it harder for you to accomplish those things. Find out

100% of all the content created on social media comes from only about 1.5% of users. One reason is that it can be difficult to please these algorithms by posting daily, engaging with other content on the platform, and proactively growing your following. That is why you should focus on content that works for you. If you use a platform where the content practically disappears in minutes – it will require that you post daily

Everyone has a different idea of what branding yourself or personal branding means to them. Some think it has everything to do with crushing it on Linkedin or designing a website. Neither are wrong and whatever you decide to do is totally fine. There is no linear direction one should take when branding themselves online. The question is, is it worth it? We will be discussing is branding worth it and some things you must

We briefly discuss what type of information you can expect from the podcast, the definition of modern marketing and how this will be beneficial for financial advisors who want to improve their marketing online. Key Takeaways Definition of Modern Marketing – An all-inclusive method of using online marketing to initiate a digital experience for the consumer where 90% of the sales process is complete when the initial contact is made. We are entering the age