
What are the key elements of a value proposition?
The key elements of a value proposition are relevancy, benefit, energy, and risk. Relevancy is how well the value proposition aligns with the needs of the customer. Benefit is the positive outcome your product or service will have on the customer. Energy is the amount of effort your customer will or will not need to get results. Risk is finding the best way to make your offer as risk-free as possible. How to use these








