Steven J Wilson

An All-Inclusive Guide To Strong Personal Branding

How To Build a Personal Brand

Steven J Wilson

When you Google your name, what do you find?

Is it something that will help you land clients, close important deals, or attract potential customers to your business? If the answer is no, then you need to think about personal branding.

Personal branding is the conscious effort of improving how the public perceives you. If you’re running a business, a strong personal brand can help you rise to success in surprising ways.

That said, it’s time to take the reins of your personal brand now so you can control your narrative. And if you need help to get started, you’ve come to the right place.

Here, we’ll walk you through the fundamentals of a strong personal brand so you can develop a solid strategy for establishing your online reputation.

By the time you reach the end of this personal branding guide, you’ll have a strong understanding of what personal branding is, why it is important, and how you can successfully build a personal brand.

What is Personal Branding?

Personal branding is the practice of promoting yourself to the public. It is a marketing technique that influences how people perceive you as an individual.

In this strategy, you communicate certain qualities to your target audience. These qualities are what you want people to associate with you. They sum up your experience, skills, core values, principles, and purpose as a personal brand.

Think of Michelle Obama. Beyond her stint as the former first lady, people remember her for her authenticity and integrity. She still has that strong influence and public trust even after her husband, Barack, stepped down from office.

The same goes for Oprah Winfrey, who’s also known for her genuineness that she kept consistent throughout her career. Then, there’s Richard Branson of Virgin Group, whose unconventional stunts launched him to superstar status.

What do these individuals have in common? They have effectively communicated their qualities and core values to attract people. They all embraced their own personal brand.

You might be thinking, “But all these people are already prominent and successful individuals. Can someone like me have his own personal brand?”

There was a time when brands were only for a select few. Before, branding only mattered to large companies, celebrities, athletes, and famous people.

But this is not the case anymore.

Now, everyone can have a personal brand. Instead, it’s crucial to manage one’s brand and turn it into a strength. This is especially true for founders of a startupexecutives, and entrepreneurs who want to grow their business.

In the next section, find out why you should think of your personal brand now.

Why is Personal Brand Important?

Today, consumers have become more critical than ever. Their trust in business brands continues to go down in the past years. This proves to be a challenge for business owners like you.

Now that the public trusts people more than a business brand, having a personal brand is key in converting them into paying customers.

A personal brand is crucial if you want to be known in your field.

With personal branding, you can position yourself as the go-to expert in your industry. When people look up to you as an authority, they will come to you to solve their problems. And that means business.

You can also attract potential investors and clients as you become a thought-leader in your industry. And since consumers are more willing to pay for experts they believe in, you can even charge premium prices for your products and services.

Hence, if you’re running a business and want to improve your reach, gain the people’s trust, and boost your sales, you need to build your personal brand now.

To help you grow your business, we’ll walk you through the process of creating a personal brand in the following sections.

Getting Started: Personal Branding Questions You Need to Answer

Branding a person can be a challenge when you’re not clear about the things that make your brand uniquely you. Before you get your name out there, ask yourself these questions to give your personal branding journey a clear direction.

 

What are your goals for your personal brand?

Would you like to be known in your industry or local community? Do you want to build trust? Or maybe, you need to boost your sales?

Setting your goals helps you be clear on what you want to achieve with personal branding. It also helps motivate you, so you’ll keep moving toward success.

 

What value do you offer?

What are you good at and are passionate about? In what ways can you help your audience?

This gives people a reason why they should care about the person as a brand. Hence, determine the value you offer that you want to communicate with others.

 

Whom are you trying to help?

If your content is for everyone, then it is for no one.

Be specific with the set of people you intend to help. Who is your target audience? What are their wants, needs, and problems that you can offer a solution with?

 

What sets your personal brand apart?

Determine the unique selling proposition that makes you stand out.

Do you have certain qualities and skills that allow you to work more effectively than the competition? List down all of them.

 

How will you communicate your value to others?

Do you want to address your audience formally or casually? Friendly or authoritative? Entertaining, helpful, or informative?

Your brand voice can make an impact on your audience. So, identify the brand voice that best reflects your personality.

 

Where will you connect with your target audience?

LinkedIn is arguably the most important platform to build a personal brand. It’s a channel for professionals who want to build authority in their respective fields.

But aside from LinkedIn, what other platforms do your audience use? Identify them and establish your online presence there.

 

What will you do to position yourself as a leader in your industry?

Are you involved in speaking engagements? Do you have time to maintain a blog? Can you author a book?

There are plenty of strategies to build your name out there. Determine what you can do to position yourself as a thought-leader in your field.

 

What are other successful people in your industry doing that you are not?

What topics do your successful peers cover? What type of content do they publish? Which posts are getting the most engagements?

Determine the best practices in your niche that you can follow as you build your personal brand.

 

Are you connecting with like-minded professionals?

Can you identify established professionals in your field? Are you engaging with them?

Reach out to like-minded individuals and interact with them to boost your reputation. It’s also an instant exposure to their set of followers.

 

Are you moving close to your goal with your current activities?

As you start building your personal brand, monitor your progress. Are your strategies working? Which activities performed best, and which do you need to scrap in your strategy?

Have key metrics to measure the progress and success of your branding efforts.

9 Steps To Build A Strong Personal Brand

Building a Personal Brand: 9 Actionable Steps

Once you have answered all the essential questions on our checklist, it’s time to put up the pieces together. Follow our step-by-step action plan below to guide you in building a personal brand.

 

Step #1: Define your branding goals

As we mentioned above, goal setting is key to achieving what you want with personal branding. It helps establish a clear path, identify the challenges of building a personal brand, and motivate you to keep moving forward on your journey.

But what do these personal branding goals exactly look like?

Marketing Nuts founder Pam Moore discussed the top 7 personal branding goals in her podcast, which include:

  • Increasing brand awareness of your business
  • Establishing authority in your industry
  • Generating more leads
  • Boosting your sales
  • Decreasing the sales cycles
  • Connecting with influencers
  • Building a community

When building a personal brand, think about which goals you want to achieve. Having a specific goal in mind lets you create more focused and effective personal branding content.

 

Step #2: Determine your value

Previously, you asked yourself what value do you offer. It’s time to put the answer on paper.

You should be able to say what your brand is all about in 20 words or less. To make this, list down the things you are most passionate about. These can be things you’re good at, something you love doing, or things you are most confident to work on.

Then, trim down the list to the top three passions you can offer to help others.

This will serve as your value that you communicate to your target audience.

 

Step #3: Identify your audience

Don’t write for everybody. Based on your value, determine who your target audience is.

These people that you should be targeting include:

  • Those who will pay you
  • Those who will influence the person who pays you
  • Those who will benefit from your message

Then, create a buyer persona for each individual. A buyer’s persona describes who your ideal customers are. The more detailed the persona is, the better.

Creating focused content based on these personas allows you to connect with your audience on a deeper level.

 

Step #4: Define your brand voice

Being genuine makes your brand as human as possible. This helps you connect better with your audience. But how do you make your brand authentic?

By defining your brand voice.

Your brand voice is how you communicate with your audience. It contains the language you use, the tone you speak, your purpose, and the character you aim to invoke in your content.

Build your brand voice social media explorer

Image from Social Media Explorer

Your brand voice plays a big part in how effective your brand message will be. Be sure to decide how your brand will sound when you start branding online.

Once you’re clear with your value, your audience, and your brand voice, it’s time to develop your personal branding statement.

 

Step #5: Develop your branding statement

A personal branding statement is a short sentence that sums up what your brand is all about. It is an essential piece that conveys the value you provide to your audience and why should they care about you.

Your personal branding statement is one of the first things that your audience will see when they check your brand. Thus, it’s vital that you take your time in creating a compelling statement.

When creating your statement, make sure it is clear and concise, about 1-2 sentences. It should also include your value and is directed toward your audience. It also pays to be authentic.

If you want to be inspired and get your creative juices flowing, check out our list of fantastic personal branding statement examples here.

 

Step #6: Build your presence online

The next step is finally building your presence online.

In this phase, you have to sort out the social media platforms that will be relevant to your personal brand. These are the platforms where your audience thrives.

Social media is an excellent place to start. For those who want to establish thought-leadership, LinkedIn is one platform that you shouldn’t miss.

Aside from social media, you should also build or upgrade your personal website. While social media networks are helpful, don’t just rely on these third-party platforms. These social networks may lose their popularity one day along with the effort you invested in them.

On the contrary, a website is a platform that you own and have full control of. This platform allows you to establish your presence and continue to be relevant in the long-term.

As you go along your personal branding journey, you will also need to go beyond owned media to strengthen your online presence. This involves features in prominent media like Forbes, Entrepreneur, or even your local news sites.

 

Step #7: Create focused personal branding content

Now that you have set up your social media accounts and website, it’s time to work on the meat of your brand: content.

Content is a powerful tool in establishing your brand. A well-thought content plan wins people’s trust.

Through the content you’ll make, you can demonstrate your expertise and position yourself as an authority in the field. It also helps connect people within the industry and build community.

Most importantly, content offers solutions to the problems of your target audience.

That’s why it’s important that you identify your audience and their pain points. By doing so, you are narrowing down the topics to come up with a pool of ideas that are focused on helping your followers.

Also, remember that the key here is being authentic, consistent, and helpful with the content you make.

 

Step #8: Build relationships within your industry

Don’t just post content and move on working on a new one.

It is important that you reach out in your industry so you can get found online. But how?

You can start with simple networking. Commenting on other people’s posts or sharing someone else’s content can go a long way. This is especially true on LinkedIn, where posts soliciting conversations reach more people.

From there, you can take the conversation to one-on-one interaction. Take a look at this example when you interact with others on social media platforms.

Just keep in mind to always be helpful when interacting with others. It’s the secret to creating valuable relationships within your industry.

Step #9: Monitor your progress

As you work on building your personal brand, make sure that your strategy is working. This is one crucial step that many personal brands often overlook.

To measure your success, set key performance indicators (KPIs) as you determine your personal branding goals. These KPIs will tell you what works and when do you need to adjust your strategy.

Some tangible metrics that can determine your success include:

  • The number of your followers
  • Engagement, especially comments on your posts
  • Page visits
  • Mention of your name on social media
  • Sales growth

Strengthen Your Brand with These Personal Branding Strategies

With our personal branding guide above, you should be able to start working on your brand. But we’re not done yet.

In the previous section, you asked what other successful people in your industry are doing that you are not.

Here, discover the secret to the success of an established personal brand. Find out what other activities you can do beyond your current role that will help propel your name to prominence.

1. Write a book. If you’re looking to boost your credibility, authoring a book is the way to go. Many established brands have authored a book to demonstrate their knowledge in their respective fields.

2. Speaking gigs. The best-known experts share their knowledge in front of a large audience. Seek speaking opportunities in your local associations or start a podcast to boost your authority.

3. Interviews. Aim to be the go-to person for local news outlets regarding concerns about your industry. Leverage sites like HARO (Help a Reporter) to improve your chance of getting interviewed, showcasing your expertise.

4. Social media. Getting personal on social media gives a human face to your business brand. 

5. Maintain a blog. Blogging is one way to demonstrate your expertise consistently. Whether you publish an article daily, weekly, or monthly, make sure that the topics you cover are helpful and relevant to your audience.

6. Email marketing. As your blog gains new visitors, you have to turn them into loyal–and paying–customers. Email marketing helps you build this loyal following.

7. SEO. In many cases, people find solutions to their problems in search engines like Google before seeking professional help. Maximize this opportunity to connect with these people by optimizing your content for SEO.

8. Outreach. Outreach strategies like guest posting do not only expose you to a wider audience outside your platforms. These also create links to your site, which is great for SEO and your visibility.

9. Partnerships. Partnering with a fellow expert can also be beneficial to your brand. You get to tap another thought-leader’s resources instantly and widen your reach.

Things to Remember When Building a Personal Brand

Finally, here are other important tips to solidify your personal branding efforts.

1. Be yourself. Being your authentic self is the key to convey your message effectively. Find your brand voice and inject your personality as you develop your content.

2. Get good at telling stories. Your stories are what make you unique. Learn the craft of telling your stories while keeping your audience involved. It’s all about balance.

3. Post content regularly. Consistency is key. Create a content schedule so your followers have something to look forward to every time they visit your profiles.

4. Get out of your comfort zone. Learn how to write, get involved in speaking engagements, or learn SEO. The most established personal brands did more beyond their existing roles to get noticed by the public.

5. Stay on topic. Always tie back your post to your core topic, even if you post about your personal life on your social networks.

6. Don’t try to reinvent the wheel. Learn from established brands and use their example as a guide in developing your own strategy.

7. Get others talking about you. Actively ask for feedback and reviews from past clients. Their words speak volumes about your skills and values, boosting your credibility.

8. Use personal branding tools. Tools make the personal branding task a lot easier. Check out our list of affordable and easy to use personal branding tools here.

Personal Branding Examples

To motivate you further, here are three examples of individuals that are killing it with personal branding. Get inspired by their journey as you build your brand in your respective field.

 

Brian Dean Backlinko Personal Branding Example

Brian Dean

Brian Dean is a name that rings a bell to big companies and fellow SEO experts alike in the internet marketing world.

Brian built his popularity around his credibility.

In a world full of SEO “experts,” companies struggle to find someone who can actually deliver results. Brian Dean stands out because he positions himself as a reliable SEO expert.

Visit his site Backlinko, and you’ll find well-thought-out content and testimonials from real people to prove his expertise. And there are no sketchy ads to boot.

What Brian Dean Teaches Us: To build a personal brand, you need to build trust.

 

Elon Musk Tesla Personal Branding Example 

Elon Musk

Elon Musk is one of the most admired tech leaders today. As the founder and CEO of Tesla, his personal branding has helped the car brand rise to popularity in recent years.

But how did he do it?

He gets personal on social media.

While most execs are still hesitant to build their personal branding on social, Elon Musk defies this trend. He is not afraid to share his opinions, personality, and crazy antics on his channels.

In return, his public popularity has helped spread the word about his company more effectively than Tesla’s advertising.

It just goes to show how tying a face to a company brand can work wonders.

What Elon Musk Teaches Us: Personal branding can beat company branding.

 

Lewis Howes Personal Branding Example

Lewis Howes

Lewis Howes was a professional athlete who found a new career as a lifestyle entrepreneur. If you’re following the guy, you’ll know how he went from playing football, suffering an injury, to creating a lifestyle business.

He uses his personal experience to teach people how to start a lifestyle business around their interests. Listen to his self-development podcast, The School of Greatness, and you’ll get to know how inspiring this man is.

What Lewis Teaches Us: Inspire with your personal story.

Final Words

When you take the reins of your personal brand, you control your narrative. You have the power over how people see you. You allow your brand to grow in a way that’s favorable to you and your business.

That said, it’s high time you work on your personal branding today. The guide above should help you get started on your journey. But if you need more guidance, consider hiring a personal branding consultant.

A personal branding consultant lets you save time, money, and energy, building your reputation online.

You May Also Like

Continue Reading

14 Fantastic Examples of Personal Branding Statements

Personal Branding Statements

Steven J Wilson

Having a personal brand offers plenty of competitive advantages whether you’re a founder of a startup, an executive, or an entrepreneur. It’s an essential piece if you want to grow your business.

When creating a strong personal brand, one of the first things you need to have is a personal brand statement. This short piece about your personal brand has a great impact on all your branding efforts. Thus, it’s crucial that you craft an effective statement.

And what better way to inspire you than to take a look at actual personal brand statement examples from successful individuals?

In this list, we rounded up 14 fantastic personal brand statement examples to get your creative juices flowing. But before we delve into the examples, first, let’s define what is a personal brand statement.

What is a Personal Brand Statement?

A personal brand statement is a 1-2 sentence that sums up your brand. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). 

Your statement is a distinctive part of your personal brand that is unique to you. It should convey the value you provide to your audience in a concise way, all while maintaining a certain level of intrigue to keep people interested in what you do.

Think of it as a tagline, catchphrase, or slogan about you.

Your personal branding statement is one of the first things that people will associate with you. It can be a defining factor whether your audience will want to learn more about you or just leave your website or social media without doing your desired action.

Thus, it is important that you take your time crafting a strong personal branding statement.

To better understand what it is and how it should look like, let’s take inspiration from some of our favorite personal brand statements below.

Personal Brand Statement Examples

1. “Be a unicorn in a sea of donkeys.” – Larry Kim

Larry Kim branding statement

In the search marketing world, Larry Kim’s name is forever synonymous with unicorns.

The founder of Wordstream and Mobile Monkey is playful but gets his message across: “Be different.” In the marketing industry filled with companies promising you results, many fail to deliver. But there’s always that magnificent unicorn that shows up now and then, so better ride it.

True enough, Larry’s statement being different from his peers make it a “worthy” unicorn to be included on this list.

Takeaway: Be unique. Aim for your personal brand to stand out from the crowd because that’s the whole point of creating your own brand.

 

2. “Empowering ridiculously good marketing.” – Ann Handley

Ann Handley Personal Branding Statement

Here’s another example of being unique.

Ann Handley, WSJ best-selling author and a digital marketing pioneer, chose to describe her work casually, empowering “ridiculously good marketing.” Not many marketers would dare craft their personal brand statements like how Ann did, and this is exactly the point why she’s on this list.

Ann delivered her statement in an unconventional way—with a casual tone—which makes her stand out. She does not only make it clear that she’s good at her job, but she also hints at how comfortable it is working it with her.

Takeaway: Pay attention to the tone of your statement. It can dramatically affect how people will perceive your message.

 

3. “Create less content. (It’ll be fine! I promise!)” – Brittany Berger

Brittany Berger branding statement

Challenging popular ideas is another way to stand out. Clearly, content marketer Brittany Berger knows this, which she applied to her personal branding statement.

In digital marketing, you’d often hear experts advising brands to create more content. But Berger thinks otherwise.

She understands how exhausting thinking about filling in a content calendar. So, rather than creating new content and getting caught up in the content creation treadmill, she promotes creating less content. She encourages her audience to effectively use their existing content instead to get more success from less effort.

Takeaway: Swim against the tide when you have different ideas that you can actually justify.

 

4. “Do you want more traffic?” – Neil Patel

Neil Patel brand statement

A personal branding statement doesn’t have to be a statement. It can take other forms too, like a question. Just look at how Neil Patel, one of the leading online marketers today, did his statement.

In marketing, asking questions is arguably one of the most powerful ways to pique people’s curiosity. It appeals to your audience’s desire to learn and understand, to improve and grow, and most importantly, to solve problems.

Neil’s statement may be a simple question, but it works because it appeals to his audience. This is especially true given his reputation to get his clients more traffic.

Takeaway: Spark curiosity. A personal brand statement needs to catch attention, and one way to do it is by piquing your audience’s interest.

 

5. “I build and grow SaaS companies.” – Sujan Patel

Sujan Patel Branding Statement

So far, we’ve seen unique and creative personal branding statements work their magic. But there are times a straightforward approach works too. Sujan Patel’s statement is a good example.

Sujan is a reputable marketer focusing on growing SaaS companies from the ground up. That’s what he does best, and that’s basically what he wants to tell everyone who visits his site.

His statement is direct but bold. He makes it clear that he does not only help in the growth of SaaS companies. Rather, he’s responsible for the growth of those businesses.

Takeaway: Tell what you do best and be bold about it. This kind of personal brand statement is easy to understand while immediately catches attention.

 

6. “Real life on a budget.” – Jessi Fearon

Jessi Fearon branding statement

Jessi Fearon’s brand statement is short, but it’s clear and concise enough to send the message.

Running a personal finance and budgeting blog, Jessi aims to help people plan their budgets more effectively. And she takes her advice from her real-life failures and successes with money to share with everyone. Thus, her personal branding statement.

Sometimes, personal brand statements don’t have to be long and overly creative. Even a simple statement has its own charm.

Takeaway: A short and clear statement works. Properly conveying the message should always be the priority.

 

7. “Practical help for freelance writers” – Carol Tice

Carol Tice personal branding statement

Carol Tice is a six-figure freelance writer who founded the writing blog, Make A Living Writing. The tagline on her website is simple, concise, and straight to the point.

But what makes her statement great is it targets a specific audience: freelance writers.

By mentioning a specific audience, Carol’s personal brand statement makes it clear who will benefit from the “practical help” she offers. Her choice of words also makes it apparent what she can bring in to your table. In this case, actionable tips for struggling freelance writers.

Takeaway: Make sure to target a specific audience. The best personal brand statement resonates because it’s directed to the intended audience.

 

8. “I believe in you… Now you must believe in yourself.” – Dave Nelson

Dave Nelson personal branding statement

A personal branding statement isn’t always about you. It is also about your audience. So, talk about them. Talk to them.

Dave Nelson’s statement just did that. As a personal trainer who struggled with obesity, he taps into his audience’s deepest concerns: lack of self-esteem. Then, he encourages them to believe in themselves.

Not only it is empowering, but he puts his audience’s struggles into his mind and connected with them. That is what makes his statement more compelling.

Takeaway: Talk to your audience. Your personal brand statement is your first (and can be your last) chance to connect, so make it speak with people.

 

9. “The world needs that special gift that only you have.” – Marie Forleo

Marie Farleo brand statement

From one inspiring statement to another, Marie Forleo’s personal brand exists to encourage people to build their dreams. Whether it’s creating a business or the life you love, you have that special gift that the world needs.

Her brand motivates people to create just about anything. And as a passionate entrepreneur, her statement is an inspirational message for aspiring entrepreneurs and creatives.

As the host of the award-winning show MarieTV, Marie sure does know how to use her wisdom to inspire her audience to become the person they most want to be.

Takeaway: Inspire your audience. Because the most successful individuals make a difference in the lives of their followers.

 

10. “Travel smarter, cheaper, longer. Where do you want to go?” – Nomadic Matt

Nomadic Matt brand statement

In #9, we talked about the importance of involving your audience. Here’s another example to emphasize our point.

Nomadic Matt is a passionate traveler. In his blog, you’ll find tips and resources so you can travel “smarter,” “cheaper,” and “longer.” Because that’s exactly what his target audience wants to know.

Matt’s statement makes good use of his audience’s pain points to capture their attention. Followed by a leading question as a call to action, this personal brand statement is clearly intended to appeal to his audience.

Takeaway: Address your audience’s pain points. Use these pain points to highlight your brand’s value.

 

11. “Be a blessing.” – Tony Robbins

Tony Robbins Brand Statement

Tony Robbins is a renowned entrepreneur, life and business strategist, and NY Times author. But above all, he is a philanthropist. And his short yet clear personal branding statement perfectly sums up what he does: help people.

As a prominent life coach, he made it his mission to help transform lives. How? He guides his audience to live purposeful lives by being a blessing to others. This is because he believes that “The secret to life is giving,” and it translates well on all his social media profiles.

Tony’s statement is simple but clearly conveys his philanthropic message to everyone.

Takeaway: Be helpful. Personal brands sincerely aiming to help their audience creates genuine connections.

 

12. “50% Marketing, 50% Geek – 100% Social Business Results” – Pam Moore

Pam Moore brand statement

Marketing Nutz founder and CEO Pam Moore’s statement tells a lot about her character. She claims to be half geek, half marketing, which lets you know she’s a dedicated marketing consultant who can deliver results. Also, the fun tone here hints that she’d be comfortable to work with.

This personal brand statement reflects Pam’s personality. By showing her personality in her statement, it makes her brand more relatable, authentic, and unique.

Takeaway: Show your personality. Personality creates individuality, which can make your personal branding statement unique.

 

13. “It’s time to unleash your epicness.” – Felicia Hatcher

Felicia Hatcher personal branding statement

“Epicness” may not be a real word, but it made Felicia Hatcher’s brand statement a real winner that deserves a spot on this list.

Just like how Felicia’s inspirational speeches touch our emotions, her statement also taps deeply into our desires of becoming epic. Why not? You know you can be epic, too.

With her careful choice of words, her statement conveyed a more impactful and memorable message. And it’s clever how this lone word was designed to appeal to the younger generation of innovators whom she hopes to inspire.

Takeaway: Choose your words carefully. Even a single word can make a huge difference in how effective your statement will be.

 

14. “Learn how to scale your influence at startup speed.” – Adam Enfroy

Adam Enfroy persoanl brand statement

Adam Enfroy is a blogger who helps online entrepreneurs scale their influence at startup speed, which is clearly defined in his statement.

But what makes his statement even catchier is his use of numbers and social proof. Throughout his career, Adam has built a large subscriber base of 500,000 monthly readers. He knows it is impressive, and that it will help boost his credibility. Hence, he made the smart move of mentioning those numbers on his personal branding statement as social proof.

Takeaway: Use social proof and numbers. People are likely to perform your desired action if other people are doing it.

Bonus Statement: “Super charge your company’s brand. Grow reach. Build trust. Boost sales.” – Steven J Wilson

Finally, this list wouldn’t be complete without my own personal brand statement.

In this statement, I tapped on my target audience’s desire to improve their brands, i.e., grow their reach, build trust, and boost their sales. It is a simple and direct method to inform busy brand CEOs, founders, and entrepreneurs about the value I offer.

Takeaway: Offer value. The best personal brand statement clearly tells how you can help your audience.

We hope the examples above have inspired you to write your personal brand statement and got your creative juices flowing. In the next section, learn how you can craft an attention-grabbing, memorable, and engaging statement.

How to Write an Effective Personal Brand Statement

Based on these examples, we have identified key elements that make an effective personal brand statement. The personal brand statement examples above have answered most of the following questions:

  • What are you expert in? (The value you offer)
  • Who are you trying to help? (Your target audience)
  • What sets your personal brand apart? (Your unique selling proposition)

Personal brands struggle to create a statement because they are not being clear on the answers to the questions mentioned above. Once you have answered them, you’ll find it easier to craft your statement.

Now, let’s start writing your personal brand statement with this step-by-step guide:

Step #1: Identify your unique proposition

List down your attributes. It can be your qualities or skills that let you do your work effectively.

Then, choose the top three attributes from the list.

The goal here is to find the things that make you unique from the competition, just like how Sujan Patel and Pam Moore did in examples #5 and #12.

Step #2: Define your audience

Whom do you offer your help? It can’t be anyone. As they say, if your content is for everybody, then it is for nobody.

Hence, be clear on who your target audience is.

As we have mentioned above, half of your statement is about your audience. Address their pain points, converse with them, and highlight how you can help them.

Learn from Carol Tice, Dave Nelson, Marie Forleo, Nomadic Matt, and Tony Robbins’ personal brand statement examples.

Step #3: Inject your personality

Showing your personality makes your personal brand statement unique.

Be it in your choice of words or tone of your statement, it creates that individuality that makes you stand out from the crowd.

Ann Handley, Brittany Berger, and Felicia Hatcher crushed it in this department.

Step #4: Make it memorable

Finally, make your statement memorable.

Leave out the fluff and jargons and word your statement that is easy to remember.

Create a balance between clarity and creativity to ensure you get your message across. Just look at Larry Kim and Jessi Fearon’s personal brand statement examples above.

Power Up Your Personal Brand Statement With These Tips

  • The best personal brand statement is clear and concise, about 1-2 sentences.
  • Focus on your audience’s pain points and how you can ease that pain. Always think about how you can benefit them.
  • Be authentic. Only use superlatives like “leading marketer” or “best-selling author” if you are actually one.
  • Make it conversational. Direct your message to the right audience.
  • Use social proof and numbers when possible. This increases your credibility.
  • Test your statement. Try telling it to a friend if the statement can get the message across. Ask for feedback.
  • Be ready to pivot. Your statement like most things may need to be adjust to make sure you are getting your message across. If it seems like your statement is confusing or misunderstood then revise it.

Now, Start Writing Your Personal Branding Statement

Do you feel like working now after seeing the personal brand statement examples above? Let those creative juices flowing and start writing your first draft.

Make sure to follow the steps and tips above to craft an effective personal branding statement. Also, feel free to reach out to us if you need more help creating your statement.

You May Also Like

Continue Reading

Attract More Ideal Clients By Sharing Your Core Values

Shared Core Values

Steven J Wilson

Everyone wants to find their people. In business, that translates to finding your clients. Even better, finding your ideal clients. That’s the point of personal branding

You’re not just trying to reach anyone and everyone who might kind of sort of need your products or services. The tricky part is figuring out exactly how to find your people.  

While there are several methods to find your ideal clients and help them find you, we will discuss connecting through shared core values. 

What Are Common Core Values?

Core values are a way to connect with people on a deeper level. Your goal should be to bond over something that drives loyalty, even an evangelized network of customers and advocates.

It all comes down to strategic personal branding. It’s easy to talk about your likes and dislikes, how you go through your day, and your favorite products. Being authentic, however, means showing your honest self on a deeper level. And being strategic about personal branding means finding those who share those same core values.

Once established, a core value is unbreakable and will never be compromised, even for short-term gain or convenience. Core values are very personal and form an individual’s decisions and how they operate in this world.

Just a few examples are: 

  • reliability, 
  • integrity, 
  • optimism, 
  • honesty, 
  • dependability, 
  • compassion, 
  • perseverance, 
  • courage, 
  • and service.  

Do you recognize any of these as unbreakable standards you would never compromise, even for short-term gain or convenience? If you’re connecting on this level, your people will recognize them too. And they’ll trust you. 

That’s what strategic, authentic personal branding looks like. 

How To Find Your Ideal Clients Using Your Core Values

Relaying your core values to the world can feel a bit vulnerable, but keep in mind that you aren’t doing this to be judged. The whole reason you’re infusing core value messaging into your personal brand is to attract those who share your value system and will respect your approach to business.

Be Consistent 

When crafting a brand messaging strategy that includes your core values, you need to plan on consistency. Some people turn their core values into their motto and proudly put it on their business cards and website. Others make sure their values are implicitly represented in every message that goes out. Consistency plays into your credibility, and nobody should mess with their credibility when designing a lasting personal brand.

Be Authentic

Yes, I’m throwing a buzzword at you, but in personal branding, this word has been on everyone’s lips since 2016, and for a good reason. Choosing core values to communicate can be detrimental if you don’t live by them. Remember, Enron’s company core values were “communication, respect, integrity, and excellence,” and we all know how that ended.

Tell Your Story

Your About page, brand promise, website content, email sequences, offers, and even product or service descriptions will need to be re-evaluated through the lens of whether you are communicating your core values through your personal brand. Your story is the best way to achieve this. You don’t need to share the words that best represent your core values. Share stories and lessons learned that would resonate with those looking for someone with your core strengths.

Don’t Rely On Being Relatable

Being relatable is incredibly important, but it won’t ultimately build loyalty. Relatability is a great way to drive interest, get noticed, and build rapport. However, it’s your core values that will attract and help you filter for your ideal clients. Sure, everyone may love that you occasionally goof off, but this isn’t connecting on a deeper level to ensure a long-time evangelized community. 

Don’t Commodify

Remember to communicate as a community. Gather around sets of shared core values if you do all this work only to openly commodify your network. You’ll lose all that authenticity and credibility you built. Sure, measuring your network for value and deciding what you need to do to continue to build a network that will result in valuable referrals is part of doing business. However, keep your primary focus on client-facing conversations, which need to always remain on your people, not the dollars. 

What Isn’t A Core Value?

Your journey to better, more meaningful connections through personal branding means getting a grip on what isn’t a core value. You can still attract and connect with people over shared interests, world views, behaviors, and desires. But you may not get the same results. And you will miss out on opportunities to grow a long-term, loyal network centered around something much more profound.

 

Common Interests

Common interests mean you like your latte prepared the same way – with soy, a counterclockwise foam swirl, and a little bit of cinnamon sprinkled on top.

Too light! Common interests certainly bring people together and are worth noting. However, we want to go deeper when we’re trying to attract and really connect with people. 

 

World Views

World views reflect your assumptions about the world around you – such as what makes up the stuff of fundamental human nature, the origins of the world and biodiversity, and reflections on government, science, and religion. 

Too deep! We can connect with people on this level, but world views are best left to our close circles. Everyone reveals their world views, often unintentionally, but world views will often lead to debates better held in closed rooms. These types of expressions are not for social media, email campaigns, and other personal brand messaging. 

 

Behaviors and desires

Behaviors and desires are essential to understand, but they aren’t core values. They do give us insights into our ideal client’s core values. Core values are deeper and inform behaviors and desires. 

Behaviors are the consistent decisions someone makes about whether to play or work on a Saturday morning. And desires relate to the life someone wants and works (or buys) to achieve. 

A passion for Lamborghini’s may reveal a desire for luxury. It may also demonstrate a core value regarding self-expression, quality, and patriarchal heritage. So, hang onto that market research about consumer behaviors and desires, but don’t confuse them with core values. 

Developing Your Core Values

Many marketers will tell you to define your target market. The truth is, when it comes to core values, you need to be able to speak honestly about yourself and how you approach your work and client relationships. That means defining your own core values first. You can let their core values help to inform whether they are a perfect fit, and they can do the same.

I also recommend that you don’t just pick words that sound powerful and meaningful. Choose values that you can identify as drivers in the ways you set goals and live your life, choose your friends, and operate your business. That’s where genuine connection begins with your ideal clients. 

You May Also Like

Continue Reading

How Personal Branding for Founders Can Grow a Startup

Personal Branding for Founders

Steven J Wilson

Growing a startup from scratch is no easy task.

Building brand awareness is one thing. Gaining the trust of your customers is another. How do you convince people to do business with you over your competition, especially if you’re new in the market?

This is where personal branding for founders comes in.

For many startups, a strong personal brand can shine a light on the business. It can be the key to cultivating buzz and gaining your audience’s trust.

Below, let’s explore what a personal brand is and the role it plays in a founder’s startup.

What is a Personal Brand?

A personal brand is the public’s impression of you as an individual existing separately from your company. It is how people think of you based on your experience, expertise, values, beliefs, and achievements within your field.

Having a personal brand is crucial in many ways, especially for a founder like you.

That’s why many are taking conscious efforts to shape their personal brands and influence public perception.

They do this by communicating their value and positioning themselves as an authority in their respective industries—a marketing strategy known as personal branding.

Why a Founder’s Personal Brand Matters

Today, consumers have become more critical than ever. Before they give their trust and become customers, they like to know the people behind the company they would patronize. They want to feel positively toward a business’ leadership and how it operates.

That’s why a founder’s personal brand is crucial for growing a startup.

Sure, having a great product or service and an effective marketing strategy is important. But if your company lacks credibility because you’re new to the market, your personal brand can make all the difference.

How Personal Branding for Founders Impact Your Startup

Improving your reputation as a founder doesn’t just boost the public’s impression of you. As you grow your branding, it creates a domino effect that impacts your startup.

Below, discover how a business benefits from a founder’s brand.

 

1)  It allows you to demonstrate your value

In the case of startups, people are buying “you” instead of your products or services. 

They buy what you stand for, that’s why it’s essential to effectively communicate your value. A strong personal branding can be an avenue to do that.

 

2) It builds credibility and trust

The main goal of personal branding is to position yourself as an authority in your industry. 

This is important because people always seek trust before becoming a customer. And customers are naturally drawn to experts to solve their problems, rewarding them with their trust.

 

3) It attracts paying customers

Having a personal brand allows you to reach more people. The wider your reach becomes, the more individuals will become aware of your business. With this growing awareness, plus credibility, you can attract more paying customers.

 

4) It attracts the interest of investors

Often, investors would research a new founder whenever they pop up on their radar. 

They like startup founders with a strong personal brand. So, investors usually check a founder’s website and LinkedIn profile to determine if they would want to support a startup. 

And if you have successfully position yourself as an expert in the field, chances are, you’re going to win the interest of these investors.

 

5) It encourages customers to recommend you

When you are a credible brand, your customers are more likely to recommend your company. 

It’s best to practice what you preach, be visible on social media, and keep working on your authority to gain the trust of your audience—and eventually, the connections of your audience.

 

6) It lets you forge real connections

Your visibility can also help you create a network that can open new opportunities for your company. It allows partnerships with fellow experts to boost your authority and help your business in many ways.

 

7) It helps you achieve your business goals

Finally, having a well-crafted personal brand can launch your startup to new heights. People will see you as an authority, they will start trusting you, and they will be convinced to buy from your company.

In a crowded market, a strong personal brand can impact your startup in positive ways. A founder’s brand is what will differentiate you from the competition. It stands for your character, culture, principles, and skills which are crucial to earn trust and win you paying customers.

A Startup Founders Guide to Personal Branding

Now that you know how personal branding for founders can impact your startup, it’s time to put in work on your reputation. And working on your branding doesn’t have to be time-consuming.

Here, find out how you can solidify your personal brand to build trust, awareness, and credibility.

 

1) Create your branding mission statement

To demonstrate your value to the public, you should first know your personal brand’s purpose. 

How do you plan to serve your audience? What do you do and what impact do you want to make? The direction of your branding relies heavily on your branding mission statement.

Just look at how Jeff Bezos wrote his branding mission statement.

blank

Bezos, founder and CEO of Amazon, made it clear that businesses should retain their “Day 1 company” mindset. According to him, Day 1 companies are those that are at the beginning of their potential.

They are obsessed with customers and make quick high-quality decisions as opposed to Day 2 companies that become stagnant, “Followed by excruciating, painful decline.”

This kind of branding mission statement tells a lot about yourself as a leader of your organization. It summarizes how you intend to make an impact on your audience, and is a crucial step to develop a solid personal brand.

 

2) Build a personal website

When establishing personal brands, first impression matters. Having a professional website is key to leave a positive impression on your audience.

With a personal website, you can publish your own content and create your own narrative. It gives you control over what people will see and read about you.

More importantly, your website will serve as your salesperson who will work for you 24/7 to promote your brand. This is especially true when you optimized it for search—a great way for people to find you online.

 

3) Develop your social media strategy

When it comes to establishing authority, LinkedIn is arguably the most important platform to have your online presence. It allows you to showcase your experience, values, and achievements in a well-crafted profile.

The channel also lets you gain social proofs, get exposure, and connect with industry peers that can significantly boost your credibility.

LinkedIn is a valuable platform to build a personal branding. When developing a social media strategy, make sure that LinkedIn is your top priority.

Use the platform to help others with your expertise, connect with them, and attract a following that can become an asset to your company.

 

4) Showcase your expertise

Most experts today branch out from their respective roles to perform different activities. These “extracurricular” activities are what launch their reputation among their peers.

There are several ways to do this. You can author a book, get speaking engagements, maintain a blog, or guest posts in another expert’s blog.

Also, you can even showcase the expertise of other relevant people to your industry on your social media accounts. This shows you respect fellow experts and will help build your brand and credibility.

 

5) Be helpful to your audience

As you showcase your expertise, you should have the best interest of your customers at the top of your mind. Consumers today can see through your and marketing. They know the difference between a brand’s authenticity and insincere sales strategy.

But how do you win the hearts of your audience? By being helpful to them. Address their needs with well-crafted and valuable content that will help them solve their problems. Develop a solid content strategy with your audience in mind.

 

6) Get your team involved

In our report entitled Building Brands Within a Brand, my team tackled the importance of employee personal brands to the success of a business. Employers who motivate their employees and executives to build their own brand can benefit in several ways.

Based on the report, employees have the power to increase your reach, engagement, and sales by a significant percent.

Thus, you must get your employees involved in building your reputation online. You’ll be surprised how 61% of employees are willing to go above and beyond their duties to help the company.

 

7) Build a community

When building your brand, ensure that you focus on a specific niche. Determine which area of expertise you want to be known for, and then build a community around it.

When creating a community, a more targeted audience is better than a broader audience. So, target a specific audience, including potential customers, clients, and investors, who would be interested with your insights.

Then, create a LinkedIn group with these individuals where you can interact with each other. Building a community allows you to create valuable relationships with your prospects.

Start Your Personal Branding Journey Here

If you want to build awareness and gain the trust of the public, start developing a personal brand for founders now. A strong personal brand tailored to the benefit of your potential customers, employees, and future investors can be the key to grow your company.

And for all your personal branding needs, we at Steven J Wilson & Associates can guide a startup founder like you. We are a team of branding experts that developed systems and processes to help you position yourself as an authority in your field.

Talk with us and start your personal branding journey today. 

You May Also Like

Continue Reading

11 Vital Personal Branding Tools You Should Start Using

Tools For Personal Branding

Steven J Wilson

Personal branding can be time-consuming. It involves a long list of to-dos that can be difficult to accomplish without the proper tools and guidance if needed.

Fortunately, there are a plethora of tools for personal branding that will make the task a lot easier. From free tools to paid, you can find various apps and services that can help you stay on top of everything.

In this post, we rounded up the vital tools to start building your personal brand

What Makes for a Good Personal Branding Tool?

Before we delve into the list, let us first know why we picked our selection below. Here are the key benefits that make for a good personal branding tool.

1) It saves you time

We use personal branding tools to save time while providing the same results, or even better. That’s why tools like Buffer and Hootsuite are great because they automate your work, and they make sure they still follow the process correctly.

2) It keeps you organized

With a long list of to-dos, it’s easy to get caught up in the branding process. Good thing tools like Trello and Evernote help keep us organized, making us efficient at this personal branding endeavor.

3) It’s easy to use

The personal branding task is difficult enough. We wouldn’t want to use a service that would get us struggling. For this list, we only picked user-friendly tools that you can use even without much experience, such as the photo-editing platform Canva.

4) It’s affordable

Finally, a good branding tool shouldn’t break the bank. We know that building a personal brand is, well, a personal undertaking. Fortunately, a lot of branding tools out there offer free versions like Google Trends and Alerts. Or if not free, you can find budget-friendly services.

Free Personal Branding Tools

Google Alert Free brand mentions

Google Alerts

Website: https://www.google.com/alerts

Price: Free

Do you want to monitor mentions of your personal brand in search engines? Or even your competition?

Google Alerts is a free notification service that allows you to monitor certain search activities on the web. This is great for tracking mentions of your name or business, which can open up opportunities for brand building.

Moreover, you can use it to keep an eye on the competition. This tool allows you to see where your competition is getting mentioned, or which platforms they are using to build their online presence.

Google Trends free personal branding tool

Google Trends

Website: https://trends.google.com/trends/

Price: Free

If you’re struggling to come up with content to post for your blog and social media profiles, Google Trends can help with your problem.

Google Trends is a tool for finding topics that are trending across the globe. It can be used to discover hot topics that match your industry so you can decide on the approach you want to take.

This free service also lets you see if your target keywords are trending online. It provides information such as keyword volumes and their performance history throughout the past months and years. Using these insights, you can come up with a more informed strategy for your content and social media calendar.

Tools for Keeping You Organized

Evernote for personal Branding

Evernote

Website: https://evernote.com/

Price: Free, or starts at $130/month

If you want to find content and save it quickly for later use, Evernote comes in handy.

Evernote is an organizing tool that lets you save curated content that you may want to use in the future. This tool features a smart search capability that lets you find saved stuff easily. Be it your blog post drafts, images, or ideas for future content, you don’t have to worry about losing it.

Curating content for your personal brand is much easier with a free organizing tool. Additionally, you can bring Evernote wherever you go thanks to its cloud-based service.

Trello for personal branding

Trello

Website: https://trello.com/

Price: Free, or starts at $9.99/month

Accomplishing each step of your personal branding process is much easier when you can visualize them. Trello is a tool for this matter.

Trello is a visual project management tool that features a convenient boards-and-cards system. Here, you can manage boards, create cards, add labels, include checklists, and set deadlines that make it easy to visualize your process.

Trello is also great if you’re working with a team of personal branding experts as you can share your board for everyone to see.

Social Media Tools for Personal Branding

Octopus CRM tool for personal branding

Octopus CRM

Website: https://octopuscrm.io/

Price: Starts at $6.99/month

When it comes to establishing your personal brand, LinkedIn is a platform that you wouldn’t be without. LinkedIn is by far the most important channel for professionals, and you would need help growing your presence here.

Octopus CRM is an automation software that you can use to simplify your lead generation process on LinkedIn. With this tool, you can send personalized connection requests to your prospects automatically. You can also send bulk messages to hundreds of connections easily, which is great for follow-ups.

These features allow you to build your connection that you can use to create your personal LinkedIn lead generation funnel. Aside from that, Octopus CRM also lets you track important metrics to measure the effectiveness of your campaign.

Buffer social media tool for personal branding

Buffer

Website: https://buffer.com/

Price: Starts at $15/month

If you’re looking to schedule posts on social media, Buffer is a popular tool that most marketers would recommend. 

Buffer is a social media marketing tool that allows you to schedule your posts across any platform. All you need to do is to add content to your Buffer queue and designate a time you want the post to be published.

Aside from automating posts, Buffer also lets you curate content, track your progress, and analyze your campaigns. It’s a powerful tool to manage your campaign from one dashboard at an affordable price.

Hootsuite social media marketing tool

Hootsuite

Website: https://hootsuite.com/

Price: Starts at $19/month

For those who want to simplify their ad campaign process, Hootsuite got you covered.

Hootsuite is another social media platform that does the same functions as Buffer. It allows you to schedule posts, manage social media accounts, curate content, as well as measure ROI. But what makes Hootsuite stand out is its ability to create and manage ads.

This tool lets you create, launch, and manage ad campaigns across multiple channels, all in one place. If you want to save time running a paid promotional campaign, Hootsuite can help you with that.

IFTTT for personal branding automation

IFTTT

Website: https://ifttt.com/

Price: Free, or starts at $3.99/month

If you’re looking for another automation tool that takes more advanced functions, IFFT is the app to go.

IFTTT stands for “if this, then that”. It’s a productivity tool that allows you to connect apps, devices, or web services. Here, you create a chain of conditional statements to perform certain actions.

For instance, you can set it to automatically tweet a native Twitter photo every time you post on Instagram. The logic may look like this: “If this (Instagram) posted a new image, then that (Twitter) will tweet the same image.” Simply put, IFTT allows you to automate your work processes, thus saving time on manual management tasks.

Other Helpful Tools for Branding

Canva for personal branding design

Canva

Website: https://www.canva.com/

Price: Free, or starts at $12.95/month

Want to create images to capture the attention of your audience? Canva offers plenty of design templates and layouts for all your branding needs.

Canva is a design platform that lets you create various graphics for your personal brand. Yes, even without artistic skills, you can create images for social media posts to website banners, presentations, book covers, and even logos and videos.

With its drag-and-drop feature and a massive library of graphic elements, you can design images that are unique to your branding. It’s a life-saver for those who want to create professional-looking graphics without a designer.

Mailchimp Email Marketing tool

Mailchimp

Website: https://mailchimp.com/

Price: Free, or starts at $9/month

Email marketing is a crucial tactic to get the word about your brand out there. For a convenient way to send those emails, MailChimp got you covered.

MailChimp is a platform designed to allow users to create, manage, and automate email campaigns. This tool is an intelligent system that boasts of handy features, specifically the ability to personalize emails and target based on user behavior.

With MailChimp, you can send automated emails to a targeted audience easily. This gives you more time to spend on other important things aside from your outreach strategy.

WordPress For personal branding website

WordPress

Website: https://wordpress.org/

Price: Free

Having a website is important in building your personal brand. When it comes to creating a website, WordPress is simply the best choice.

WordPress is a powerful website builder with plenty of convenient features perfect for busy individuals like you. The best thing about it is that you don’t have to learn coding to use this platform. That’s why it’s the top choice among website builders and content management systems out there.

WordPress is flexible, user-friendly, secured, and search engines like Google love it. The platform is great if you’re into SEO, which you should if you want to become visible online.

Wrapping Up

If you want to grow your brand, you’ll need tools to make the task a lot easier. The ones we listed above are affordable and easy to use, which will help you save time and keep you organized.

But not only these tools will lighten your load. They are also essential to the success of your branding endeavor. So, before you start your journey, be sure to check these tools out.

You May Also Like

Continue Reading

The Benefits Of Using A Personal Branding Consultant

Personal Branding Consultant

Steven J Wilson

Do you want to be known as a thought leader in your field? A strong personal brand helps you position yourself as an industry authority. With solid expert branding, you’ll gain an advantage over your competitors and establish your career for long-term growth.

However, developing a strong personal branding DIY-style can be a struggle for many founders and executives. Getting started is already challenging. Along the way, you will face obstacles that can cut short your journey to industry recognition.

But you’re not alone in this journey.

If you want to get past all the challenges, consider seeking the help of a personal branding consultant.

Here, learn why you should engage in personal branding consulting. Discover how a personal branding strategist can help you create a winning brand, and what you should look for in a trustworthy partner.

What is a Personal Branding Consultant?

personal branding consultant is someone who is passionate about branding and helping people. Using his expertise in personal branding, this specialist helps people develop, maintain, improve, reinvent, and manage their personal brands.

For executives who aren’t digitally native, personal brand consultants can guide you in creating a credible narrative to build your reputation online.

4 Ways a Personal Brand Consultant Can Help 

If you’re new in personal brand creation, you would benefit from hiring a branding specialist. Here’s how.

 

Helps you define your goals

A successful executive branding starts with a goal in mind. It is a consultant’s job to develop a strategy that aligns with your business goals.

The consultation process often starts with an assessment of your brand. In this phase, your consultant evaluates where you are currently standing. Then, he helps you narrow down what you want to achieve with your branding.

Having an expert to partner with is important if you feel like your goals are unattainable or too ambitious. These branding specialists can weigh on your goal-setting so you’ll know that you’ll be taking the right path.

 

Points out your strengths and weaknesses

In the initial stage of the consultation, you will also undergo a personal branding audit. Here, the branding specialist will pinpoint which aspects are working and which areas need to be improved or stopped altogether.

This involves analyzing your social media, website analytics, and the competition. To determine your strengths and weaknesses, you will have to answer important questions about yourself, such as:

  • Are you using the available platforms properly?
  • Do you have an updated website?
  • Do you publish enough content on your website to demonstrate your expertise?
  • Are your profiles consistent across all social media channels?
  • Do you use marketing strategies that are staples in your industry?

The specialist will have you reflect on these kinds of questions. Depending on your answers, he will know what you need to work on to develop a solid personal brand strategy.

 

Guides you in developing a solid strategy

Once the assessment has been laid out, it’s time to develop a personal branding strategy. With professional help, you’ll know how to use social media the right way.

When building your reputation, details matter. These specialists will help you create a polished and consistent branding that reflects your personality and expertise across all your social media platforms.

Many executives are also hesitant to be online because they don’t know what content should they post. If this is the case, a personal branding consultant can also help you with that.

Branding experts are more than willing to share the secrets of how your content can be found online. In a crowded space like social media, the right content and outreach strategy are key to connecting with your audience, investors, and the press.

 

Saves you from falling into personal branding pitfalls

As we’ve mentioned before, the path to personal branding is riddled with challenges. Without professional guidance, it’s easy to get caught in the common pitfalls of building your online reputation.

For instance, many executive brands can become rigid and formal as if they were corporate brands. Others also make claims that are beyond their ability just to get more business.

Personal branding consultants have seen them all. Hence, they are the best person to reach out if you want to avoid these traps. Their wisdom and experience can save you money, energy, and time in the long-term.

How to Choose a Personal Brand Consultant

Now that you know how you can benefit from a branding expert, it’s time to look for one who will get you started on your journey. To find the right strategist, we listed down some factors you should consider when choosing a branding specialist.

 

Has a good branding

Steven J Wilson Personal Branding Consultant

If someone claims he’s an expert in branding, he should have proof to back it up. What better way to check someone’s expertise than to see his own “branding”?

Good branding has a well-designed website, updated blog, and consistent social media profiles. Pay particular attention to his LinkedIn profile, which is arguably the most important social media platform for experts.

If he has authored a book, conducted studies, or had several speaking engagements, these are also great signs that you’ll be working with a reliable marketing partner.

 

Offers years of experience

Many of today’s branding specialists are self-taught. They developed their processes doing trials and errors, testing theories, and analyzing the results.

With years of experience, good personal brand consulting services have created a defined, repeatable program to build executive brands. They boast of a deep portfolio and extensive case studies about how they have established personal brands.

Also, look for client testimonials that will attest to the credibility of the expert you’ll be partnering with. If he can give contact details of past clients, that’s also a good sign that you’re onto the right person.

 

Offers free branding audit

A free branding audit even before a formal consulting begins is a sign that you’re working with someone who has your best interests. Not only that, but the experience also gives you a glimpse of what’s in store for you when you proceed with the actual consulting process.

 

Asks the right questions

A cookie-cutter approach doesn’t work in personal brand building. For your branding to flourish, you need a customized strategy that fits your distinct needs.

That’s why it is crucial that a specialist asks questions about you. The right questions allow him to craft a personalized strategy that is aligned with your goals.

If the specialist doesn’t ask questions, yet is promising to “develop” personal branding strategies for your brand, you should proceed with caution.

 

Is passionate about you and his work

About Steven J Wilson

Finally, a trustworthy personal brand consultant is genuinely passionate about his clients. Working with a strategist is a serious commitment, and your executive branding can make or break you and your business. You have to feel at ease that your name is in the right hands.

A passionate consultant is always eager to expand his knowledge so he can serve his clients to the fullest extent. His passion to see your reputation grow can overcome obstacles that may come your way.

Simply put, a passionate personal brand strategist does his best to help his clients.

Partner with a Personal Branding Consultant Now

Building a successful executive branding that can win new clients is hard. But only when you do it alone. Fortunately, there are branding experts who are willing to help you in creating, maintaining, and marketing your name online.

If you want to save money, energy, and time building your reputation on social media and beyond, partner with a personal branding consultant now.

Steven J Wilson & Associates is a team of branding experts equipped with systems, processes, and courses that we developed throughout our years of marketing experience. 

Feel free to contact us for all your personal branding needs.

Continue Reading
small_c_popup.png

Stay updated

Join Me For Exclusive Digital Marketing Content