I grew up in New Orleans Louisiana and love everything about the city. Especially the food!
I grew up the quiet, chubby kid that analyzed everything and always (tried) to think several moves ahead.
This remained true as I joined the workforce. Not going to college I went to work with the Work Hard mentality.
Fortunately, I did well in my jobs but was never satisfied as I would reach a ceiling and knew if I wanted to continue to grow I needed to take the risk and move on to the next opportunity.
While I was still trying to find my way I create my first website and began to learn all the ins and outs of this digital world. I became obsessed, to say the least.
Something about taking a handful of specific actions and generating traffic to the website fascinated me. I wanted to learn more, do more and generate more traffic.
As I began my online journey of trial and error I still worked jobs that I thought had growth potential but I continued to reach a ceiling. I was the guy that was willing to prove my worth but was only given limited opportunities.
Don’t get it twisted! I stayed at my jobs for years before moving on. So don’t put me in that millennial box. I’m one of the older seasoned millennials 🙂
Fortunately, this kept me pursuing my online goals until the point where it was again time to take another leap but this time for myself where the only ceiling would be the one I give myself.
Since I’m always pushing to progress there is no ceiling in sight.
I value all the corporate let downs, pass overs for the golf buddies, etc because it not only guided me working for myself but it also thought me a lot of valuable lessons on how I want to treat my team.
So I began freelancing part-time designing websites and doing some occasional social media work.
This was a very exhausting time as I would work 10 hours or more a day then come home and burn the midnight oil.
After doing that for a while I decided to start my agency Ejensi Digital.
I started by helping businesses and individuals in all industries and eventually found a niche I’m passionate about in the Reverse Mortgage industry.
The Digital Marketing Industry
I was fortunate to really enjoy the digital space.
I have read and experimented for countless hours of strategies from SEO, Local SEO, Social Media Marketing, Email Marketing, etc.
And to say the least, there is so much misinformation out there that it will be hard for the novice to succeed.
There are some specific metrics that the algorithms look for when ranking your pages and if you deliver those you will see results.
But what metrics? Exactly my point.
There is no cookie-cutter strategy. Every website and industry will require a different set of tactics in a completely different order to see the best results. After years of being just fine working behind the scenes, I decided to begin sharing my methodologies and what I see as some clear advantages in the digital marketing space.
I want to share my knowledge, research and strategies that remain true and can stand the test of time.
Part of the problem is people get caught up on titles like ‘Do XYZ in 2020’ which all too often is something that will not benefit your efforts in the long run.
This is why, in a nutshell, if you focus on developing solid E-A-T (Expertise, Authoritativeness, and Trustworthiness) on an algorithmic level- You can stand the test of time regardless of algo changes or this year’s fads.
It’s about longevity and optimizing every second to get the maximum results.
Reverse Mortgage Digital Marketing
I have several books lined up and proud to announce my first. My agency focuses on Reverse Mortgage digital marketing and I wanted to start there.
This book discusses the important details you must know and focus on with your overall digital marketing strategy. It also outlines a 3 Month Blueprint to get you started or strengthen your digital marketing journey.
Release Date: February 2020
Watch the Journey Unfold
Thanks for stopping by and I hope we get a chance to connect.